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Learnous Case Study

This document outlines the key steps and framework for a new online platform to connect students globally. The platform will provide opportunities for students to showcase their talents, network, learn, and secure internships with partner companies. Key activities include social media marketing, masterclasses with industry experts, and partnering with companies looking to hire interns. A cost-benefit analysis and go-to-market strategy are outlined to research competitors, obtain customer feedback, and position the platform competitively through various digital marketing channels over the next year.

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Aishwarya Swamy
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190 views

Learnous Case Study

This document outlines the key steps and framework for a new online platform to connect students globally. The platform will provide opportunities for students to showcase their talents, network, learn, and secure internships with partner companies. Key activities include social media marketing, masterclasses with industry experts, and partnering with companies looking to hire interns. A cost-benefit analysis and go-to-market strategy are outlined to research competitors, obtain customer feedback, and position the platform competitively through various digital marketing channels over the next year.

Uploaded by

Aishwarya Swamy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Milestones

TAKE THESE STEPS


To encourage students unleash their
potential and build a community to
interact ,learn , showcase their talent and
get the golden opportunity to intern with
companies across various domains

IMPETUS
Key Highlights

Key Partner Value Proposition

Customer Relationships
Key Activities
Business Channels
Model
Key Resource
Customer Segments

Cost Structure Revenue Streams


Business Value Proposition

Objective 1 Objective 3

Chance to showcase talent and win an


Opportunity to connect with
internship in respective field. Categorize other talented folks and
in STEM , Social Service , Politics , Art learn .
and Culture ,Photography, Music

Objective 4
Objective 2 Premium members get the
opportunity to intern with
Masterclass with Industry
companies
Experts for Premium
Members
Operation / Delivery

>network monitoring, load balancing, availability, disaster recovery, server software and hardware,
security, storage, databases and more
Service Framework Parallel Frameworks
add

Procedures
add

Policies
add

Organization
add
Social Media Delivery
add
INSTAGRAM

add
FACEBOOK

add
YOUTUBE

add
TWITTER
SWOT Analysis

Strength Weakness
We need to discuss discuss

S W

Opportunity
discuss
O T Threat
discuss
Team Structure
> Developers , Marketing and Sales person , Finance and accountant
Planning/ Catalogue
1. What is the platform about ?

Ans: It is an online portal which connects students from across the globe ,offering the opportunity to display
their potential , network with like minded people , learn and secure internships with partner companies

2. How does it work?

Ans: Sign up for free, the application will be available on the popular Play Stores .Event participation is free

3. Who are offered Internships ?

Ans. People who sign up for the premium membership have the opportunity to get selected by partner
companies for an internship/ The premium yearly are 1500rupees for Indian , 30 Dollars for foreigners
Ramp Up Plan
> Social media marketing : to include bigger names in the industry

>Masterclass with Industry Experts on how to acquire industry skills


Cost Benefit Analysis
We need to add stuff here

We need to add stuff here


Benefit

Cost
GTM Strategy

> Interview potential customers that is students

> Receive feedback from customers

> Details on the competitors

>Market positioning strategy (making it different and compelling)

>Include the deadlines for the project( upto 1 year).

>SEO, SEM, viral, display, social, Facebook ads, mobile ads, affiliates, content Marketing, sales

>Partner with companies looking to hire interns for their companies


GTMarket Strategy
SEO, SEM, viral, display,
Research on the market
social, Facebook ads, mobile ads,
competitors
affiliates, content Marketing, sales

Interview potential customers Market positioning strategy Partner with companies


that is, students, receive and include the deadlines for looking to hire interns for their
feedback from customers the project(up to 1 year)
companies

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