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Vivo's Global Smartphone Strategy

Vivo is a Chinese smartphone manufacturer headquartered in Dongguan, China. Founded in 1995, Vivo entered the telecommunications industry with landline and wireless phones and began its smartphone business in 2011. As of 2014, Vivo ranked as the 5th top smartphone brand in China and 10th globally. In 2014, Vivo sold 25 million smartphones in China and 45 million worldwide in 2015 with an average price of $300. Vivo now produces 60 million smartphones annually and is among the top five most profitable brands in China. Vivo employs 20,000 people across four research and development centers in China and develops its own Android-based operating system called Funtouch OS.

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121 views7 pages

Vivo's Global Smartphone Strategy

Vivo is a Chinese smartphone manufacturer headquartered in Dongguan, China. Founded in 1995, Vivo entered the telecommunications industry with landline and wireless phones and began its smartphone business in 2011. As of 2014, Vivo ranked as the 5th top smartphone brand in China and 10th globally. In 2014, Vivo sold 25 million smartphones in China and 45 million worldwide in 2015 with an average price of $300. Vivo now produces 60 million smartphones annually and is among the top five most profitable brands in China. Vivo employs 20,000 people across four research and development centers in China and develops its own Android-based operating system called Funtouch OS.

Uploaded by

Gypsy King
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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VIVO COMPANY INTRODUCTION.

1.Vivo is a Chinese multinational manufacturer of smartphones headquartered in Dongguan, Guangdong province, China. Founded in 1995,
vivo entered the telecommunication and consumer electronics industry with landline phones and wireless phones. From 2011, vivo started its
smartphone business. As of 2014, vivo releases and markets its smartphones under the vivo brand, ranking as the 5th top smartphone brand
in China, and 10th top smartphone brand globally.

2.In 2014, vivo sold 25 million units in mainland China, in 2015, the sales volume would reach 45 million worldwide, with an average retail
price of $300. The annual production capacity is 60 million units. Vivo is now among the top five most profitable smartphone brands in
China.

3.Currently 20,000 operators work in vivo, and 3,000 engineers are in four R&D centers in Dongguan, Shenzhen, Nanjing and Chongqing.
From hardware design and manufacture, to software development (Android based Funtouch OS), vivo has built a complete and sustainable
ecosystem.
VIVO BRAND AMBASSADOR
IS VIRAT KOHLI A INDIAN
CRICKETER.

Previous/ old ambassador.


1. Amir khan
2. Sara ali khan
3. Ranveer singh
TOP 10 VIVO MOBILES.

1.Vivo X60 Pro Rs. 49,990

2.Vivo X60 Rs. 37,990

3.Vivo iQOO 3 Rs. 29,990

4.Vivo X60 256GB Rs. 41,990

5.Vivo X50 Pro Rs. 49,990

6.Vivo V20 Pro Rs. 29,990

7.Vivo X50 Rs. 27,499

8.Vivo V20 Rs. 21,269

9.Vivo V15 Pro Rs. 21,499

10.Vivo V17 Rs. 22,180 [BEST]


HOW VIVO USES ITS DIGITAL MARKETING
STRATEGIES?
Vivo Smartphone goes Digital, uses power of Programmatic DOOH to connect with Urban Indians
1. Vivo Smartphone rolled out an extensive two month long national campaign for the new V17 Pro handset with Eyetalk Media
Ventures. Using the power of technology and content to connect with the digitally driven audience the programmatic campaign has
been executed across top rated pubs and cafes with TagTalk and in premium tech and business hubs with the newly launched
network real time business DOOH network – Biztalk, A joint venture between Eyetalk Media Ventures and Drsti Communications

2. The V17 Pro campaign reached young millennials and over 1.5 million employees daily from some of the biggest global
companies like IBM, Cisco, KPMG, EY, Accenture, Amazon, Google, HCL etc with over 7.5 million optimized ad impressions
delivered during peak hours paired with audience - environment centric content like location based live photo sharing on TagTalk
and live technology news on Biztalk for higher brand recall and engagement.

3. The DOOH campaign executed in 3 phases – #ClearAsReal photography prelaunch campaign in collaboration with National
Geographic, launch and Diwali campaign is currently live across 600 displays across both TagTalk and Biztalk Networks in Delhi,
Gurugram, Mumbai, Pune, Bengaluru and Hyderabad.
VIVO HAS ACHIEVED EXPLOSIVE GROWTH THORUGH IPL
SPONSORSHIP ALSO.
THANK YOU.

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