MARKETING
FUNNEL
THIS MARKETING PROPOSAL, DESIGNED BY [LOGO ORB]
IS CREATED EXCLUSIVELY FOR USE BY [CLIENT NAME]
Executive Summary
The following marketing proposal presents the results of extensive analysis, study of market trends, and
application of specifics unique to [Business Name]. We believe our proposal provides a complete
marketing strategy which will culminate in highly successful results for your business
Logo Orb has been making inroads in the marketing world for 12 years. We are an innovative and seasoned
group of marketing professionals with experience handling the needs of a variety of clients. Our work in the
industry has demonstrated significant achievement, and garnered lasting results, and we hope to provide you
with outstanding services for your business.
How
to
Get
More
Customers
Online
with
Marketing
Funnels
FULL FUNNEL MARKETING
I T I S A C O M P R E H E N S I V E C U S T O M E R A C Q U I S I T I O N S T R AT E G Y T H AT T A R G E T S L E A D S AT E A C H S T A G E O F T H E B U Y E R ’ S J O U R N E Y. B Y C R E AT I N G C O N T E N T D E S I G N E D T O H E L P P O T E N T I A L C U S T O M E R S AT E A C H S T A G E
O F T H E B U Y E R ’ S J O U R N E Y, A N D T A R G E T I N G C U S T O M E R S W I T H C O N T E N T R E L E VA N T T O T H E S TA G E T H E Y ’ R E I N ( U S I N G D I F F E R E N T A D T A R G E T I N G M E T H O D S ) W E C A N D R A S T I C A L LY I N C R E A S E R E V E N U E .
I U S E T H E F O L L O W I N G T H R E E F U N N E L S :
1 . T H E AWA R E N E S S F U N N E L .
D E S I G N E D T O AT T R A C T P R O S P E C T S .
2 . T H E C O N S I D E R AT I O N F U N N E L .
DESIGNED TO DRIVE PROSPECTS
DOW N THE FUNNEL.
3. THE DECISION FUNNEL.
DESIGNED TO CLOSE
THE DEAL.
Awareness Funnel
The Awareness funnel exists to:
1.Make people aware of your brand
2.Make people aware of the problem you solve
3.Generate leads that you can nurture down the funnel
Example:
Consideration Funnel
The next funnel is designed to get more information from potential customers moving through the buyer's
journey. The purpose is to remain educational at this point. Help them consider the different types of
solutions that exist.
This ad should lead to a landing page with a more robust offer. A whitepaper discussing the many options
that exist to satisfy their needs, for example.
Decision Funnel
This is where the deal is closed.
This funnel could offer a limited time discount, a free consultation, or a demo.
The form gets the rest of the information you need to follow up and make the sale. Then, if
they don't close after a few days, follow up with an explicit sales pitch by email and/or
phone.
Example:
TRAFFIC RESOURCES
P A I D S O C I A L A D S - F A C E B O O K / I N S T A G R A M / L I N K E D I N / T W I T T E R
G O O G L E A D S - D I S P L A Y A D S
Y O U T U B E A D S
S E O ( S E A R C H E N G I N E O P T I M I Z A T I O N )
B L O G P O S T I N G S O N T H E W E B S I T E ( B A C K L I N K I N G )
C O N T E N T M A R K E T I N G
E M A I L M A R K E T I N G C A M P A I G N S
W E B I N A R S / E B O O K S O R N E W S L E T T E R S ( A S A L E A D M A G N E T )
C U S T O M E R S T O R Y
F A C E B O O K L I V E / I N S T A G R A M L I V E S E S S I O N S
Y O U T U B E L I V E S T R E A M I N G
E A R N T H R O U G H Y O U T U B E L I V E S E S S I O N S T H R O U G H S U P E R C H A T .
PRICING
STANDARD PACKAGE PREMIUM PACKAGE
Paid Social Ads- Facebook/Instagram/Linkedin/Twitter Paid Social Ads- Facebook/Instagram/Linkedin/TwitTer
SEO (Search engine optimization) Google Ads- Display Ads
Blog postings on the website(Back linking) Youtube ads
Content Marketing SEO (Search engine optimization)
Email Marketing Campaigns Blog postings on the website(Backlinking)
Newsletters (As A Lead Magnet) Content Marketing
Email Marketing CAMPAIGNS
Webinars/Ebooks Or Newsletters (As A Lead Magnet)
Customer story
Facebook live/ Instagram live sessions
Youtube live streaming
Earn through youtube live sessions through superchat.
$3500 $6000
CASE STUDY
Molly Marketer is a medium sized marketing agency. She instead of taking traditional outbound marketing approach,
created a marketing funnel that helped three of her salespeople close more sales with less effort.
Thank You!
Hope you liked our approach. Incase of any concerns, reach out to the Digital Marketing Dept @
[email protected]
