Bold Supreme Tenders Communication Plan
By: Nicole, Mika, Cam, Dale, Erin, Lauren
Nashville Demographics
● Economy/Population
○ Nashville Median Income: $55,492
○ Population: 692,567 (2018)
○ Average age: 33
● Age Demographics (Davidson County)
○ Ages 25-64 are 55% of population → parents Nashville is a city growing in population, wealth, and value
○ Ages 5-18 are 15% of population → children
○ Suburbs have more families than in the city
Target Audience Messaging Strategy
Who are we targeting? What makes our strategy unique?
○ Hardworking families ● The positioning of our advertisements attract our
○ Located in Nashville and Davidson targeted crowd directly
County area ● We catered our strategy around Nashville’s music
scene
Why this audience?
○ Can capitalize on the “family appeal" How can we introduce Hot Chicken Supremes in Nashville?
○ Larger portion of the population can be ○ Flyers
attracted ○ Billboard ads
■ Ages 25-64 and 5-18 account for ○ TV/magazine ads
70% of the population in and ○ Website
around Nashville ○ The “Bo Show”
○ Can attract urban and suburban crowds
○ More profitable if groups are sold to Tagline?
opposed to just individuals ○ Dunk, Crunch, Munch
Key Channels/Mediums Promoting Bojangles
● What Channels Will Promote Bojangles?
■ CMT (Country Music Television)
■ TNN (also known as Nashville Network)
■ BMI (Broadcast Music Inc.)
■ NECAT (Nashville Education Community Arts and TV)
● When Will Bojangles Advertisements Be Aired?
■ 7-9am and 6-9pm
■ Before school/work and after school/work
■ More family exposure in city and suburbs
● What Magazines Will Promote Bojangles?
■ Nashville Country Music Magazine
■ Nashville Lifestyles
■ Music Row Magazine
Advertisements
TV Commercial
Our Buzz-Driving, Local Activation...
The Bo Show
Website details
After purchasing a
ticket...
The Bo Show Details...COVID Safe!
Questions?
