BUSINESS PLAN
TITLED : “NARI” , A Sanitary Napkin
Manufacturing plant
PRESENTED BY :
ANKITA CHAKRABORTY
MBA 4TH SEMESTER,
DEPARTMENT OF BUSINESS MANAGEMENT ,
TRIPURA UNIVERSITY
CONTENTS
Introduction
Objective
Raw Materials
Estimated Budget
Market Research
Conclusion
INTRODUCTION
Plant Name : NARI
Tentative Area : West Tripura
Total Budget Requirement ( Approximate ) : 2,72,000/-
Women’s health and hygiene has been one of the key concerns over the years
across the world. The awareness on menstrual hygiene and usage of sanitary
napkins is virtually absent in rural areas. Poor menstrual hygiene can cause
fungal infections, repeated infections to RTI, cervical cancer and vulnerable to
infertility. Reproductive hygiene education and sexual education is not part of
any education system in India.
The project intends to build an enterprise model on a pilot basis in the working
areas where group(s) of women would be fostered to run the business by
themselves with handholding support and overall supervision by the
implementing organization’s objectives i’e in view of generating demand and
creating awareness among the targeted beneficiaries i.e. adolescent girls and
women on the importance of personal hygiene and menstrual hygiene
management in the marginalized communities.
OBJECTIVE
To controlling the Growth of Infectious Diseases among Rural
Women and Girls.
To provide and supplied quality based sanitary napkins to rural
women in comparatively low price than the napkins prevalent in the
present day markets.
To engage some rural unemployed youths in production and
marketing and also to fulfil requirements to maximum parts.
To employ women form the community and given benefits to them
MATERIAL REQUIREMENTS
Raw Material Machineries
Pulp ( Cellulose Pulp) Mixer with pulveriser
Special Absorbent Polymer Napkin press machine
Non-Woven Fabric Sealing machine
Gumming machine
Polypropylene Back Sheet
UV treated sterilizer
Silicon Paper Of 25 Micron
Packaging unit
(45Gsm)
Hot Melt Seal
Hot Melt Positioning Seal
• The Ministry of Textiles hopes that jute-based sanitary napkins,
produced using indigenous raw materials as against imported wood
pulp, would assist farmers in getting a remunerative price and
enhance employment generation for women.
• The Ministry through the National Jute Board has earlier sponsored
a project to Indian Jute Industries’ Research Association (IJIRA) on
development of jute-based, low-cost sanitary napkins. Now, the
government wants farmers to involve in the project. The Ministry
added, “ Currently, the pilot project being envisaged for jute sanitary
napkin is expected to produce one lakh jute sanitary napkins per
day. The project will assist jute farmers in getting remunerative price
and will enhance women employment generation.”
• According to the government, most of the sanitary
napkins available in the market are derived out of wood
pulp which is imported from the USA/China. “IJIRA-
developed sanitary napkin out of jute pulp where both
jute fibres and jute sticks have been used in optimum
ratio would be an import substitute of wood pulp,” the
Ministry had stated in Rajya Sabha in February last year.
Jute-based sanitary napkin has been certified by the
National Test House, Kolkata, and it meets the
requirement as laid down in IS:5405-1980.
ESTIMATION OF BUDGET
Particulars Duration/quantity Rate Total
Raw Material for Per Month 40,000 40,000
production units
Rent two rooms for Per Month 2000 2,000
Requirement of space
for plant operation,
storage of raw materials
and finished goods.
Electricity ,phone bill Per Month 1500 1,500
etc
Stationary expenses Per Month 1000 1,000
Salary For Worker 15 people 5000 75,000
Transport Charges Per Month 5000
TOTAL = 1,24,500
ESTIMATION OF BUDGET
Particulars Unit Rate Total
Mixer with pulveriser 2 20,000 40,000
Napkin press machine 2 5,000 10,000
Sealing machine 2 30,000 60,000
Gumming machine 2 4,000 8,000
UV treated sterilizer 2 10,000 20,000
Weighing scale 2 1,000 2,000
Packing Unit 2,500
Installation & Training 5,000
Charge
TOTAL = 147,500
MARKET RESEARCH
Sanitary napkin is an essential item in the women
hygiene segment. The product has the good market in
the both developing and developed countries as well .
It was found during the informal discussions with the
girls & women that almost 80% of them are used
rags and could not afford the expenses to use pads .
This is a grave problem and needs immediate
attention which made us to seriously think on the
possibilities to cater to this unmet need by a activity
which would use women as a key to change .
CONCLUSION
In rural areas though the environment is thought to be
comparatively clean than city areas, now-a-days in rural
areas also the living atmosphere is gradually
deteriorating and due to the lack of awareness/adequate
knowledge among the people their living statuses have
not been seen at all hygienic.
Thus, if the use of hygienic sanitary napkins could be
initiated among the rural women and girls at low cost
then growth of different diseases could be arrested or
minimize to a large extent among them.
THANK YOU
