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Consulting Proposal: Bic Inc.

The document outlines a marketing plan for a company called BIC that has seen a 2% decrease in sales growth, including strategies around advertising, promotions, distribution channels, and managing risks from competitors. It also provides financial data showing increases in income from operations and expenses from 2009 to 2010. The marketing plan discusses targeting demographics, building customer relationships, new product development, and expanding the business.

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815 views9 pages

Consulting Proposal: Bic Inc.

The document outlines a marketing plan for a company called BIC that has seen a 2% decrease in sales growth, including strategies around advertising, promotions, distribution channels, and managing risks from competitors. It also provides financial data showing increases in income from operations and expenses from 2009 to 2010. The marketing plan discusses targeting demographics, building customer relationships, new product development, and expanding the business.

Uploaded by

api-66679454
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Kent Hoang

Kiranjoat Mundi
Linda Ngouv
Valeriya Fomina
Sever Neacsu
 BIC has seen an 2% decrease in sales growth
 Industry is declining as a whole
 Goal is to regain more market share and
maximize profits

 STEEPLE Analysis
 Advertising –
 Television Advertisements
 Billboards

 Shelf Space

 Promotional Events and Marketing Campaigns

 Online Distribution Channel

 Electronic Industry
 Stationary Competitors

 Indirect competitors
 Technology / Electronic Industry

 Risks
 Financial Risks
 Strategic Risks
 Operational Risks
 Hazard Risks
Market New Product Business
Marketing Sales Finance Development Development
Research

Create Understand
Segregate Reliable Consumers Expand
Advertising Budget Needs /
Demographics Quality Business
Products Wants

Design Improve
In Store Focus / Target Build Rising /Create Develop
Specific Customer Uncontrollable
Display Demographics Relationship Costs New Business
products Strategy
 Operational Risks
 Viral Marketing
 Implementation of strong marketing plan
 Determination time limit of end result
 Hazard Risks
 Power of Competitor.
 Power of Suppliers
 Barriers to Entry
 Conflict of interests with current employees
 Strategic Risks
 Inner Synergies
 Financial Risks
 Currency exchange rates
Financial Figure Year 2009 Year 2010 Percentage Change

Income from Operations 216.0 304.6 +41.0%

Administrative & other Operating 503.7 566.0 +12.4%


expenses

Benefit per Cost .42 .54 +29%


 Project Information
 Team Members
 Project Stakeholder
 Project Scope
 Time Frame, four phases
 Case for project
 Problem to be solved
 Project Goals
 Project Measurements

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