How to create an effective
poster
Poster presentation session
Is an opportunity for you to present your work, engage
colleagues in discussion, and receive feedback about your
research
Conference poster session
Is often in a crowded room with people milling about, chatting,
eating, and drinking
Designing your poster
A picture paints a thousand words:
Use simple images to convey your message and show your
story, instead of words to tell your story
Use graphs rather than tables
Remember to label your images
Use minimal text
Use plenty of space and use colour, but avoid going
crazy with colour or writing in a colour that is
difficult to read
Designing your poster
Mantra of the most effective posters
1. Keep it simple
2. Keep it visual
3. Keep it clear
Creating your poster
Commonly used tool for creating posters is Microsoft
Powerpoint
Alternative softwares:
openOffice Impress
Omnigraffle
Poster components
Title
Authors
Text
Acknowledgements
Title
Do not use all capitals in your title
Words are easier to read when written in sentence
case
It should be in a large font, for example 72
Authors
List the authors and affiliations and your contact
details
Text
use minimal text
aim for no more than 500-1000 words
use a size of no less than 24, to ensure that your
poster is easily visible from two metres
use plain language, and avoid using jargon and
acronyms
Text
avoid long sentences and paragraphs, instead use
bullet points and boxes;
there is usually a brief introduction, followed by
methods, results and then conclusions
the conclusions section is where you interpret your
results
you may want to suggest future work as this may
prompt questions and discussion with colleagues
poster do not need an abstract
Acknowledgement
acknowledge your funders
include icons that are often a contractual
requirement
it can be helpful to include your email address
should people want to contact you afterwards and
details of any publications or web sites linked to the
research that people can find later should they be
interested
Common mistakes
Too much information
Fewer words in a larger font and an image will more effectively
convey the message
Key message is obscured and no clear conclusion
An effective poster makes it easy for the audience to find the
main point
Poorly designed and with no obvious flow of ideas
Organise the flow of information from brief introduction, to
methods, results, and then to your conclusion
Keep the graphs simple; and the design and choice of colours
pleasing to the eye