QUARKGROVE VENTURES

BRAND
GUIDELINES
V e r s i o n 2.0 | J a n u a r y 2 0 2 0
TABLE OF
CONTENTS
BRAND GUIDELINES
About Quarkgrove
Ventures Brand Story
Logo Guidelines
Typography Guidelines
Photography
Guidelines

Quarkgrove Ventures Brand Guidelines

ABOUT QUARKGROVE
VENTURES
OUR MISSION AND VISION
Presentations are communication tools that can be used
as demonstrations , lectures, speeches , reports, and more .

Most of the time , they’re presented before an audience . It serves a

variety of purposes , making them powerful tools for convincing
and teaching .

Quarkgrove Ventures Brand Guidelines

SOMETHING TO REMEMBER:

The details are not

the details. They
make the design.

- CHARLES E A M E S
OUR
STORY
B R A N D POSITIONING
Presentations are communication tools that can be used
as demonstrations , lectures, speeches , reports, and more .

B R A N D PERSONALITY
Presentations are communication tools that can be used
as demonstrations , lectures, speeches , reports, and more .

TARGET M A R K ET
Presentations are communication tools that can be used
as demonstrations , lectures, speeches , reports, and more .
 Our Core
Values

INTEGRITY LIABILITY COMMITMENT CONSISTENCY

Presentations are Presentations are Presentations are Presentations are
communication tools communication tools communication tools communication tools
that can be used as that can be used as that can be used as that can be used as
demonstrations , demonstrations , demonstrations , demonstrations ,
lectures, speeches , lectures, speeches , lectures, speeches , lectures, speeches ,
reports, and more . Most reports, and more . Most reports, and more . Most reports, and more . Most
of the time , they’re of the time , they’re of the time , they’re of the time , they’re
presented before an presented before an presented before an presented before an
audience . audience . audience . audience .
INTRODUCTION

OUR DESIGN
TOOLKIT
VISUAL ELEMENTS
 Avoid distorting the
logo .

IMPORTA
NT
Use the correct
proportions .

REMINDE
RS Keep the logo elements
intact .

BE COMMITED TO THE
OUR
LOGO
VISION AND INSPIRATION
Presentations are communication tools that can be
used as demonstrations , lectures, speeches , reports, and
more . Most of the time , they’re presented before an
audience . It serves a variety of purposes , making them
powerful tools for convincing and teaching .
 LOGO
EVOLUTION

2005 2 00 8 2009 2015

Presentations are Presentations are Presentations are Presentations are
communication communication communication communication
tools that can be tools that can be tools that can be tools that can be
used as used as used as used as
demonstrations , and demonstrations , and demonstrations , and demonstrations , and
more . more . more . more .
LOGO ON LIGHT BACKGROUND LOGO ON DARK BACKGROUND
Presentations are communication Presentations are communication
tools that can be used as tools that can be used as
demonstrations , lectures , speeches , demonstrations , lectures , speeches ,
reports , and more . reports , and more .
LOGO
USAGE
SAMPLE APPLICATIONS
Presentations are communication tools that
can be used as demonstrations , lectures ,
speeches , reports , and more . Most of the
time , they ’ re presented before an audience .
OUR COLOR
PALETTE
HEX AND PANTONE VALUES
Presentations are communication tools that can be used as
demonstrations , lectures , speeches , reports , and more . Most of the
time , they ’ re presented before an audience . It serves a variety of
purposes , making them powerful tools for convincing and teaching .
 DIGITAL USAGE
Presentations are communication tools that can be used as
demonstrations , lectures , speeches , reports , and more . Most of the
time , they ’ re presented before an audience .

COLO PRINT USAGE

Presentations are communication tools that can be used as

R
demonstrations , lectures , speeches , reports , and more . Most of the
time , they ’ re presented before an audience .

USAG
O N COLOR CORRECTION
Presentations are communication tools that can be used as
demonstrations , lectures , speeches , reports , and more . Most of the

E
time , they ’ re presented before an audience .
WHY
Presentations are communication tools that can be used as
demonstrations , lectures , speeches , reports , and more . Most
of the time , they ’ re presented before an audience . It serves

QUARKGRO
a variety of purposes , making them powerful tools for
convincing and teaching .

To create a stunning presentation , it's best to simplify

VE your thoughts . Start with an outline of topics and

identify highlights , which can be applied to whatever
subject you plan on discussing . You can then organize

VENTURES?
them into your introduction , your main content , and
your conclusion .

WHAT'S IN A NAME?
 Breaking down our
Name
OUR
QUARKGROVE A VENTURE THE COLORS
FONT
CHOICE
Presentations are Presentations are Presentations are Presentations are
communication tools communication tools communication tools communication tools
that can be used as that can be used as that can be used as that can be used as
demonstrations , lectures , demonstrations , lectures , demonstrations , lectures , demonstrations , lectures ,
speeches , reports , and speeches , reports , and speeches , reports , and speeches , reports , and
more . Most of the time , more . Most of the time , more . Most of the time , more . Most of the time ,
they ’ re presented before they ’ re presented before they ’ re presented before they ’ re presented before
an audience . an audience . an audience . an audience .
TYPOGRAPHY
RULES
HOW WE PRESENT OURSELVES
Presentations are communication tools that can be used as
demonstrations , lectures , speeches , reports , and more . Most of the
time , they ’ re presented before an audience . It serves a variety of
purposes , making them powerful tools for convincing and teaching .

To create a stunning presentation , it's best to simplify your

thoughts . Start with an outline of topics and identify highlights ,
which can be applied to whatever subject you plan on discussing .
You can then organize them into your introduction , your main
content , and your conclusion .

Quarkgrove Ventures Brand Guidelines

 TYPOGRAPHY
RULES
TYPE SELECTION FONT SIZES COLOR U S A G E
Presentations are Presentations are Presentations are
communication tools that can communication tools that can communication tools that can
be used as demonstrations , be used as demonstrations , be used as demonstrations ,
lectures , speeches , reports , and lectures , speeches , reports , and lectures , speeches , reports , and
more . Most of the time , more . Most of the time , more . Most of the time ,
they ’ re presented before an they ’ re presented before an they ’ re presented before an
audience . audience . audience .
PRODUCT
APPLICATION
Presentations are communication tools that can be used as
demonstrations , lectures , speeches , reports , and more . Most of the time ,
they ’ re presented before an audience .
 ON BRAND
PHOTOGRAPH
YPresentations are
communication tools that can
be used as demonstrations ,
lectures , speeches , reports , and
more . Most of the time ,
they ’ re presented before an
audience .
It serves a variety of purposes ,
making them powerful tools
for convincing and teaching .
 Photography Guidelines

SUBJECT COMPOSITION TONE

Presentations are c o m m u n i c a t i o n Presentations are c o m m u n i c a t i o n Presentations are c o m m u n i c a t i o n
tools t h a t c a n b e used as tools t h a t c a n b e used as tools t h a t ca n b e used as
demonst ratio ns , lectures , speeches , demo nstr atio ns , lectures , speeches , dem onstr ations , lectures , speeches ,
reports , a n d m o r e . reports , a n d m o r e . reports , a n d m o r e .
Most of t h e t i m e , they ’ re pr esent ed Most of t h e t i m e , they ’ re p resen ted Most of t h e t i m e , they ’ re pre se nted
before a n audience . before a n audience . before a n audience .
Presentations are c o m m u n i c a t i o n tools t h a t can b e used as
demonstrations , lectures , speeches , reports , a n d mo r e . Most of t h e
t i m e , they ’ re presented before an audience . It serves a variety of
purposes , m a k i n g t h e m p o w e r f u l tools for conv incing a n d teaching .

To create a s t u n n i n g presentation , it ' s best t o simplify your t h o u g h t s .

Start w i t h a n o u t li n e of topics a n d identify highlights , w h i c h c a n b e
a p p l i e d t o whatev er subject you p l a n o n discussing . You c an t h e n
organize t h e m i n t o your i n t r o d u c t i o n , your m a i n c o n t e n t , a n d
your conclusion . Ma ke sure you d o e n o u g h research t o s u p p o r t
your points . It ’ s also a g o o d idea t o pair d a t a w i t h visual aids like
charts , graphs , or images . R e m e m b e r t o k e e p your presentation
easy - to - read . Avoid overloading a slide w i t h t o o m a n y w o r d s a n d
choose a color p a l et t e t h a t w o n ' t distract t h e audience .
 Social Branding Samples

TWITTER FACEBOOK INSTAGRAM

Presentations are Presentations are Presentations are
c o m m u n i c a t i o n tools c o m m u n i c a t i o n tools c o m m u n i c a t i o n tools
t h a t c a n b e used as t h a t ca n b e used as t h a t ca n b e used as
d emon st ra tion s , demo nst ra tio ns , dem onstr ations ,
OUR
BRANDIN
G TEAM JENNIE TONY LAUREL
C H A R LES D A N IELS
KEEPING US ON BRAND FA R R EL Consult ant
Art Director
Creative
Director
CONTACT US
FOR QUESTIONS AND CLARIFICATIONS

MAILING ADDRESS
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PHONE NUMBER
123 - 456 - 7890

EMAIL ADDRESS
[email protected]