Don’t know what to do with your extra luggage?
B CLIQ Want to leave some of it behind?
Don’t know what to do with extra ordered food?
Want to share it with your buddies?
Want a pretty dress for a date or a book to read?
Why not rent it from a peer?
B CLIQ
Shop next door New entrant? Want some cool stuffs?
Want a single place to look up?
Got extra tickets? Game Pass?
Why not make a profit?
YES!! All through a single
mobile app ‘B CLIQ’
EVERYTHING IN
FOUR EASY STEPS
Sign Up
Create
Wish
Cliq
Sign Up
Sign in with your Official Email/ Registered mobile number.
Provide Present residential address.
Simple, Easy and convenient on boarding
Create
Create your profile.
Product registration for sale
Anonymous profile feature
Access to all the commodities listed on the platform
Wish
Wish for anything and everything
Unique bidding feature for negotiation
Sell or Rent products with absolutely no extra efforts
Physical product verification done by our team for 100% authenticity
Cliq
B CLIQ CLIQ with trust and smile
Transaction managed by SBI IIM B Campus.
Active customer support team to address issues
Safe and reliable transactions
Exclusive offers and discounts
About the organization
Register ourselves as “Troops & Co., LLP”
Aim to be part of the Startup India program once our
proposal gets momentum.
Future scalability under the LLP to make it a collaborative
platform
Meet Our Team
Kajal
Nishat Himansu
Fitkiriwal
Anjum Rathi
a
Ms. Head The
of The IT Guy People’s
Operations Head
Meet Our Team
Parva Nelphy Adarsh
Patel Rose Siby Chamaria
The
The Madam
Finances
Marketer Strategist
Handler
Our Vision
To be the most
customer-centric and
innovative one-stop
Vision & Mission solution for multiple
commercial
activities on the
of B Cliq campus.
OUR MISSION
To unlock value to
our customers by
providing a
vibrant online
market where
people can
connect with each
other.
Who are our
customers?
IIM B Members who want to sell an item
IIM B Members who want to buy an item
IIM B Members who want to rent out an
item
We will be serving any IIMB member
who needs to either sell/buy anything
Companies who want to advertise ranging from selling an extra pizza to
buying a new bed!
How will we promote our product?
One Stop Online E-Maket
Place
Buy/Sell/Rent in a
convineant and timely
manner Product Promotion
[xxx
]
Price
[xxx Place
[xxx
] ]
Transaction Amount Price
Greater than 500 0.25%
Between 100-500 Rs 15-20
Modes of Communication
0 Emails 0
1 3
0
2 Posters &
Social media Flyers
How Does It Work ?
Himansu Rathi
Buyer/ Seller
[email protected]
n
9062796157
Registers In the App
POST AN ITEM
Category
Title
Description
Keywords
Pictures
Seller Lists his item
For rent/sell
Buyer Searches For
Rs 300 Rs 500
A Suitable Item
Buyer Checks out
The Item Details
Buyer Negotiates the
Price from Seller
AVAILABLE BIDS
Approve Reject
Time Price
2: 10 pm 500
3: 15 pm 450
5: 15 pm 650
Seller Gets Quotation
From Multiple Buyers
Congratulation
s Bid has been
Your
accepted
Buyer Makes Digital
Expires in
Payment After Bid
₹ 650
Approval
DATE TIME
COLLECT ITEM
FROM
Buyer gets Seller Details
Parva Patel
9876543210
Room 303
Hostel Block
3
To collect the Item
₹ 650
Our financial
Analysis
We expect to build a business of valuation INR 1.1 million, which will achieve break-even from quarter 2
from first year of operation
Estimate Revenue across different personas
Revenue expected to reach INR 0.5L in Year-5 Major costs are app maintenance (from Q3 of Year-1) and app
development costs INR 0.3L financed by 10 year debt at rate 15%
500 464 500
421
383 191 198 205 212
348
400 400
166 200 15 16 200
151 14 15
300 137 300 58
130 58
INR 000
220 125 58 58
INR 000
166 21
200 151 200
79 137 100 100
125
58
100 79 100 125 131 138
119
109 120 131
99
62 51
- -
Y1 Y2 Y3 Y4 Y5 - -
Y1 Y2 Y3 Y4 Y5
Commission income Advt.- skippable ads
Advt.- unskippable ads Total App cost maintenance Payment of EMI Other costs Total
In Year-1, break even happens in Q2 as revenue starts from We expect our business to have a valuation of INR 1.1
the quarter. From Q3, we have built in app maintenance million.
costs of INR 25K per quarter.
Key assumptions include:
1. Growth rate of 10% going forward (including launch of new
INR 000
52
products/ services)
30 33
2. Equity discount rate of 25%
(25)
(25)
Q1Y1 Q2Y1 Q3Y1 Q4Y1
Net cash flow
Estimated Revenue Across Products Estimate Revenue across different personas
5% 10%
Outside College
20%
15%
Alumini
10%
20%
Faculty Staff
20%
Students
Stationery Clothes Food Decoration items
Electornic Gadgets Daily Use items Others
0% 5% 10% 15% 20% 25% 30% 35% 40%
Esti mate d Transacti onal Volume A cross Price Range s
Estimated Contribution of different revenue sources
5%
35% Differential Premium
30%
15 40 35 10
Unskippakble Advertisement
1
Transaction Commission
30%
Skippable Advertisement
0 10 20 30 40 50 60 70 80 90 100
Less than Rs 100 Between Rs 100 to Rs 500
Between Rs 500 to Rs 1000 More than Rs 1000
Product Development
Process & Strategy
Initiation, Bio, Planning,
Execution &Support
Roadmap for Product Planning
Product Strategy and Planning
• Brainstorming sessions to decide product features and
Idea applications– Marketers, Financial Experts, Operations
Managers, Strategists, IT Experts and HR team.
Conception • Decide viable customers and market research
• Valuation Process – Factoring of sales and profitability
• Drafting of concept statement
Concept • Prototype development and review
• Product pricing and distribution
statement • Types of advertising and promotions
Product Strategy and Planning
Presentation of idea to a group of customers
Focus Surveys, questionnaires, and discussion guides.
Inception of customer feedback and tweaking of
Groups concepts
Marketing Quantification of customer reviews
Knowing the customer and the marketplace
Research Research based on surveys
Surveys
Product Strategy and Planning
Resource Allocation and Team selection
Product Timely follow-up on development milestones
Developmen Time, task and communication management
Risk management planning
t
Selling of initial product for customer review
Maintenance and support
Beta Testing Advertising and promotion of the product
Evaluation of sales and profits
Miscellaneous strategy points
Handling of industry competition, focus on what customer needs.
Identify the need and try to satisfy Improve on existing products
The increasing trend to sell off products seamlessly To deal with competition from existing
could be very well met with the power to negotiate products, innovations based around events
Unique selling point
over a virtual platform. promotions, and booking will be attenuated in
• Let our customers ace
subsequent phases. the bargain job.
• Leverage a viable
Beta Testing market
No logistical blockers
Easy delivery
Event
promotions
Unique bidding
SWOT
Analysis
Who are our stakeholders?
The students at B would be our primary
customers, as well as our stakeholders: We will
ensure all their demands are met
The administration at B : We will ensure complete
compliance with the campus policies
Advertisers and companies who choose our
platform for their promotions: We will ensure all
privacy laws are enabled.
Our employees and our team: All labor laws as
well the specifications of our LLP agreement
shall be enforced.
Content
Sharing
Collaboration
Future Scope
Platform
Notifications & Event/
Announcements Trip
planning
Thank you for watching!
Cheers!
Team B-troops
