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Online Goals

The document outlines the importance of setting clear online goals for businesses, such as increasing visibility and customer engagement through digital channels. It suggests practical steps like listing in online directories, creating a website, and utilizing social media to attract and retain customers. Additionally, it emphasizes the need for analytics to measure progress and adjust strategies accordingly.

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lakshman786
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21 views11 pages

Online Goals

The document outlines the importance of setting clear online goals for businesses, such as increasing visibility and customer engagement through digital channels. It suggests practical steps like listing in online directories, creating a website, and utilizing social media to attract and retain customers. Additionally, it emphasizes the need for analytics to measure progress and adjust strategies accordingly.

Uploaded by

lakshman786
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Online goals

Online Goals
• Every business has different objectives.
• It’s good to know exactly what you want to
achieve online, as it can help you set the right
priorities and put your plan into place.
Because you don’t want to feel too
overwhelmed.
• There are lots of clear ways digital can help
your business.
• Such as, building relationships on social
networks, selling online, finding new
customers. Or even keeping existing ones
Example
• Imagine you own a hair salon. Your ultimate
goals could be:
• to cut more people’s hair, sell more premium
services than the standard haircut and sell
more of the products you offer.
Exist Online
• But before anyone can walk through your
door, they have to know you exist. This is a
great goal that digital can help with. So let’s
start with that one: getting the word out in the
digital world.
• One easy win is listing your business in local
online directories. So, when people look for
hairdressers on search engines or online maps,
your business will show up.
• Then you might decide to build a website to
share information about your business. This
could be things like your opening hours, your
location, your prices and the services you offer.
Digital Presence
• Maybe even photos and videos that could
entice new customers to walk through your
door.
• You could set up a social media page on
Facebook or Twitter where you could post
photos of your creations, offer special deals
and really connect with your customers.
• As you start achieving these goals, and more
people become aware of you. Your goals may
naturally evolve and you might want to shift
your focus toward turning visitors into paying
customers.
Adding features to website
• You could add new features to your site.
Things like online appointment scheduling, a
“reviews” section where people can say nice
things about you, or even an ecommerce store
to sell your hair and beauty products online.
Expansion
• Now that you’re using digital to attract
visitors, and turn them into customers, you
could start expanding your business by
investing in online advertising.
What is analytics
• Now to make sure you’re meeting your
objectives, it’s really important to measure
your progress along the way.
• This is called “analytics”. Analytics lets you
know what’s working well, and what could be
tweaked.

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