BUSINESS ETHICS AND
CORPORATE SOCIAL
RESPONSIBILITY
PRESENTED BY:
RAJESH KUMAR GAUTAM
BUSSINESS ETHICS
THE TERM BUSSINESS ETHICS
REFERES TO THE SYSTEM OF MORAL
PRICIPAL AND RULES OF CONDUCT
APPLIED TO BUSSINESS
IN THE 1930’S ROTARY INTERNATIONAL
DEVELOPED ITS CODE OF ETHICS THAT
IS STILL USED EXTENSIVELY.
ITS USES FOUR QUESTIONS:-
IS IT THE TRUTH?
IS IT FAIR TO ALL CONCERNED?
WILL IT BUILD GOODWILL AND
FRIENDSHIP?
WILL IT BE BANEFICIAL TO ALL
CONCERNED?
IMPORTANT ETHICAL PRINCIPALS THAT A
BUSSINESS SHOULD FOLLOW:
DO NOT DECEIVE OR CHEAT CUSTOMER BY
SELLING SUBSTANDARD OR DEFECTIVE
PRODUCTS BY UNDER MEASUREMENT OF BY
ANY OTHER MEANS.
DO NOT RESORT TO HOARDING,
BLACKMARKETING OR PROFITEERING.
DO NOT DESTROY OR DISTORT COMPITION.
ENSURE SINCERITY AND ACCUARCY IN
ADVERTISING LABLELLING AND PACKAGING.
CONTINUE…
DO NOT TARNISH THE IMAGE OF
COMPETITORS BY UNFAIR PRACTICES.
MAKE ACCURATE BUSSINESS RECORD
AVAILABLE TO ALL AUTHORISED PERSON.
PAY TAXES AND DISCHARGE OTHER
OBLIGATIONS PROMPTLY.
ENSURE PAYMENT OF FAIR WAGES TO AND
FAIR TREATMENT OF EMPLOYEES.
ROLE OF TRADE ASSOCIATION IN
CONTEXT OF BUSSINESS ETHICS
EDUCATION &
PERSUATION CODE OF ETHICS
MORAL
SANCTIONS
CASE STUDY ABOUT BUSSINESS ETHICS
THE BHOPAL GAS TRAGEDY:
ROLE OF GOVERNMENT OF INDIA AND
MADHYA PRADESH GOVERNMENT IN
BHOPAL GAS DISSASTER.
RESPONSE OF UNION CARBIDE
CORPORATION AFTER THE DISSASTER.
CORPORATE SOCIAL
RESPONSIBILITY
ORIGIN AND GROWTH OF CONCEPT
CSR’s origin and can be traced back to
the evolution of the concept of a
welfare state.
Concept of industrialization comes
from rapid pace of industrialization
and loss of productivity due to
sickness or accident or stoppages of
work due to bad personal and social
relationship.
DEFINATION OF ‘CSR’
CSR is the continuing commitment by
business to behave ethically and contribute
to economic development while improving
the quality of the work force and there
families as well as of the local community
and society at large.
In united state CSR has been defined
traditionally much more in terms of a
philanthropic model.
SCOPE OF CSR
Protecting and promoting stockholders interests.
a. insider
b. outsider
Social concern and promotion of command
welfare programs for benefit of poor and
indigent public.
Act as a philanthropy- industrialist came to
rescue of the earthquake devastated people in
Gujarat.
CONTINUE…
Corporate in the vanguard of rendering
social services.
a. TISCO- active in treble area development.
b. TCS- active in animal welfare program.
c. SAIL- active in heath care program.
ensuring ecological balance.
corporation should supplement state
efforts.
Ex. Tamilnadu’s government health policy.
BENEFITS OF CSR
In recruitment and retention of human
resources within the organization
Brand differentiation- CSR can play a role in
building customer loyalty based on distinctive
ethical values.
Avoidance of regulation- if CSR policy of
company is good then government also relax
its norm and regulation.
ARGUMENT AGAINST CSR
Milton friedman views- corporation has to
maximize return to its shareholders.
CSR is a strategy to avoiding regulation.
Society has to pay the cost of economic
development.
Ex. In context of environment
CSR AN INDIA
North Delhi power limited a join
venture of TATA group and the Delhi
government has to help out AIDS
patients and imporves awareness in
industrial area of naraina.
ITC’s e-choupal program.
K.C. MAHINDRA EDUCATION
TRUST(1953)
THANK YOU