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Week+4 Tourism Product Development

The document discusses fundamental issues and principles for government-assisted tourism product development planning. It identifies that inter-agency coordination, an appropriate planning system, and institutional structures must be in place before effective product development. Principles of sound development include understanding markets, stakeholder consultation, identifying flagship and cluster opportunities, and supporting products with promotion strategies. Coordination within and between government levels, as well as comprehensive planning that incorporates tourism impacts, are also fundamental to development.

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Rachelle Mae Salvador
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292 views11 pages

Week+4 Tourism Product Development

The document discusses fundamental issues and principles for government-assisted tourism product development planning. It identifies that inter-agency coordination, an appropriate planning system, and institutional structures must be in place before effective product development. Principles of sound development include understanding markets, stakeholder consultation, identifying flagship and cluster opportunities, and supporting products with promotion strategies. Coordination within and between government levels, as well as comprehensive planning that incorporates tourism impacts, are also fundamental to development.

Uploaded by

Rachelle Mae Salvador
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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OF

TOURISM
PRODUCT
DEVELOPMENT
PLANNING

Week 4
Introduction

Before looking specifically at the role, and process by which governments can
assist, in Tourism Product Development, it is advisable to consider the
broader picture, namely policy, planning and management of the overall
tourism sector.

2
Introduction
These have been divided into two broad groupings:
Fundamentals e.g. aspects that need to be put into place before
effective and sustainable Tourism Product Development can take
place – in other words the necessary ‘hardware’.
Principles and procedures e.g. the optimal steps in developing
and bringing a tourism product to fruition – the ‘software’.

3
Fundamental Issues to Consider
INTER-AGENCY
STRUCTURE COORDINATION PLANNING SYSTEM
establishing appropriate tackling the challenge of gives adequate guidance but
institutional arrangements for coordination both between encourages originality and
tourism. central government stimulates investment.
departments and down the
line to the regional and local
administrations.

4
Principles of Sound Tourism
Product Development
• Understanding market tastes and trends – market research;
• Market: product ‘matching’;
• Designating tourism development areas/zones;
• Undertaking extensive stakeholder consultation – including
with the local communities in the areas of development – in an
open manner and in a spirit of co-operation;

5
Principles of Sound Tourism
Product Development
• Pursuing flagship development opportunities;
• Identifying opportunities for clusters, circuits and events;
• Preparing a full product portfolio and investment plan;
• ensuring that personnel with the appropriate tourism technical
skills are in place at national, regional and local levels to carry
the process of Tourism Product Development forward; and
• Drawing up a marketing and promotion strategy to support the
tourism product developments, and implement a programme of
marketing communications.

6
Fundamental
Issues in Tourism
Development and
Product Planning
Tourism Organisational and
Institutions Structures
It is a question of whether tourism should be:
• treated separately for government policy and planning
purposes;
• linked with another government ministry or department
according to the destination’s development priorities; or
• incorporated within all the other sectoral government ministries
and departments of which it is a part.
National and Regional Coordination
Coordination for tourism occurs both horizontally (e.g. inter-
sectoral between different government departments and agencies)
and vertically (e.g. between different levels of government).

10/19/2021 PRESENTATION TITLE 9


Comprehensive, Integrated and
Inclusive Planning
Tourism has a huge range of direct and indirect impacts since
tourism takes place where other people live, it adds to the needs
and impacts that the permanent population has, as well as creating
the need for special facilities such as commercial lodging.

10/19/2021 PRESENTATION TITLE 10


OF
TOURISM
PRODUCT
DEVELOPMENT
PLANNING

End of Week 4

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