VOLKSWAGEN
• The Volkswagen Group with its headquarters in
Wolfsburg is one of the world’s leading
automobile manufacturers and the largest
carmaker in Europe.
• The Group is made up of twelve brands from
seven European countries:
• Volkswagen, Audi, SEAT, ŠKODA, Bentley, Bugatti,
Lamborghini, Porsche, Ducati, Volkswagen
Commercial Vehicles, Scania and MAN.
•The Volkswagen AG, known internationally as
the Volkswagen Group, is a German multinational automotive
manufacturing corporation headquartered in Wolfsburg,
Lower Saxony, Germany, and since the late 2000s.
•It is a publicly-traded family business majority owned by
Porsche SE, which in turn is half-owned but fully owned by
the Austrian-German Porsche and Piëch family.
• It designs, manufactures, and distributes passenger and
commercial vehicles, motorcycles, engines, and
turbomachinery, and offers related services, including
financing, leasing, and fleet management.
• It ranked seventh in the 2018 Fortune Global 500 list of the
world's largest companies.
• It is divided into two primary divisions—the Automotive
Division and the Financial Services Division.
• Volkswagen also has two major joint ventures in China (
FAW-Volkswagen and SAIC Volkswagen).
• The company has operations in roughly 150 countries
and operates 100 production facilities across 27
countries.
•The Volkswagen Group sells passenger cars under the
Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda
, RUF and Volkswagen marques; light commercial vehicles
under the Volkswagen Commercial Vehicles brand;
motorcycles under the Ducati brand.
HISTORY
• 1937 to 1945
• Volkswagen ("People's car" in German) was founded in Berlin as
the Gesellschaft zur Vorbereitung des Deutschen Volkswagens
mbH ("Limited Liability Company for the preparation of the German
People's Car", abbreviated to Gezuvor) by the National Socialist
Deutsche Arbeitsfront (German Labour Front
• and incorporated on 28 May 1937.
• The purpose of the company was to manufacture the Volkswagen
car, originally referred to as the Porsche Type 60,
• then the Volkswagen Type 1, and commonly called the
Volkswagen Beetle.
• This vehicle was designed by Ferdinand Porsche's consulting firm,
and the company was backed by the support of Adolf Hitler.
• On 16 September 1938, Gezuvor was renamed Volkswagenwerk
GmbH ("Volkswagen Factory limited liability company").
•1945 to 1970[edit]
•A 1951 Volkswagen Beetle
•After the war in Europe, in June
1945, Major Ivan Hirst] of the
British Army Royal Electrical and
Mechanical Engineers (REME) took
control of the bomb-shattered
factory,
• and restarted production,
pending the expected disposal of
the plant as war reparations.
•However, no British car
manufacturer was interested; "the
vehicle does not meet the
fundamental technical
requirement of a motor-ca
•r ... it is quite unattractive to the
average buyer
•Production of the Type 60
Volkswagen (re-designated
Type 1) started slowly after the
war due to the need to rebuild
the plant and because of the
lack of raw materials,
• But production grew rapidly
in the 1950s and 1960s.
•The company began
introducing new models based
on the Type 1, all with the
same basic air-cooled, rear-
engine, rear-drive platform.
•From the late 1970s to 1992,
the acronym V.A.G. was used
by Volkswagen AG as a brand
for group-wide activities,
such as distribution and
leasing.
• Contrary to popular belief,
"V.A.G." had no official
meaning, and was never the
formal name of the
Volkswagen Group.
•On 30 September 1982,
Volkswagenwerk made its
first step expanding outside
Germany by signing a co- Three prestige automotive marques were added
to the Volkswagen portfolio in 1998: Bentley,
operation agreement with
Lamborghini, and Bugatti
the Spanish car
manufacturer.
•2000 to present
•The Skoda Superb B6, in production
from 2008 to 2015
•From 2002 up to 2007, the Volkswagen
Group's automotive division was
restructured so that two major Brand
Groups with different profile would be
formed,
•The Audi Brand Group focused on more
sporty values – consisted of Audi, SEAT
and Lamborghini – and the Volkswagen
Brand Group on the field of classic
values – consisted of Volkswagen, Skoda,
Bentley and Bugatti–
•With each Brand Group's product
vehicles and performance being
respectively under the higher
responsibility of Audi and Volkswagen
brands.
Electrification strategy 2025
•VW Group has invested in a wide-ranging
electrification strategy in Europe, North
America and China, with its
electric "MEB" platform
•In 2016, Volkswagen Group announced a
corporate "Strategy 2025" that focuses on
electrification of its portfolio.
•The VW Group developed the
Volkswagen Group MEB platform chassis
that will be utilized in a range of various
cars and light utility vehicles across several
VW Group marques due to its flexibility
and floor-mounted battery.
•As of May 2018, the VW Group has
committed $48 billion in car battery
supplies and plans to outfit 16 factories to
build electric cars by the end of 2022.
ENVIRONMENTAL GOALS
• In 1996, Volkswagen first implemented its seven
environmental goals in Technical Development
with themes involving
• climate protection
• resource conservation
• healthcare, through objectives such as reducing
greenhouse emissions and fuel consumption
• enabling alternative fuels
• and avoiding hazardous materials.
• The goals have been revised in 2002 and 2007.
AWARDS
• Volkswagen was named the fourth most influential car of the
20th century in the 1999 Car of the Century competition, for its
Volkswagen Type 1 "Beetle" model. It trailed only the
Ford Model T, BMC Mini, and Citroën DS.[212]
• Volkswagen has produced four winners of the 50-year-old
European Car of the Year award.
• 1992 – Volkswagen Golf
• 2010 – Volkswagen Polo
• 2013 – Volkswagen Golf
• 2015 – Volkswagen Passat
• Volkswagen has produced five winners of the United States
Motor Trend Car of the Year award – the original Car of the Year
designation, which began in 1949.
1985 – Volkswagen GTI
1999 – Volkswagen New Beetle (Import COTY subgroup)
2004 – Volkswagen Touareg (Sport Utility Vehicle COTY
subgroup)
2012 – Volkswagen Passat
2015 – Volkswagen Golf line-up[213]
Volkswagen has already produced five winners of the
recently developed World Car of the Year award.
2009 – Volkswagen Golf
2010 – Volkswagen Polo
2012 – Volkswagen up!
2013 – Volkswagen Golf
2021 – Volkswagen ID.4
‘’About us’-VOLKSWAGEN
• Our goal is to make mobility sustainable for us and
for future generations.
• Our promise: With electric drive, digital networking
and autonomous driving, we make the automobile
clean, quiet, intelligent and safe.
• At the same time, our core product becomes even
more emotional and offers a completely new driving
experience.
• It is also becoming part of the solution when it
comes to climate and environmental protection.
• In this way, the car can continue to be a cornerstone
of contemporary, individual and affordable mobility
in the future.
THANK YOU
