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Future Trends in Tourism Technology

The document discusses key trends and issues that will impact the future of information technology and tourism, including: 1) Ubiquitous artificial intelligence, big data analytics, and smart machines will change how travelers are informed and make decisions. 2) Travelers will have more fragmented information sources and be more empowered due to digital tools. 3) Technologies like virtual and augmented reality will continue converging to change the travel experience. 4) The tourism industry must adapt operations and strategies to these changing technologies and empowered digital travelers.

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Arce Rostum
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182 views8 pages

Future Trends in Tourism Technology

The document discusses key trends and issues that will impact the future of information technology and tourism, including: 1) Ubiquitous artificial intelligence, big data analytics, and smart machines will change how travelers are informed and make decisions. 2) Travelers will have more fragmented information sources and be more empowered due to digital tools. 3) Technologies like virtual and augmented reality will continue converging to change the travel experience. 4) The tourism industry must adapt operations and strategies to these changing technologies and empowered digital travelers.

Uploaded by

Arce Rostum
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CABI TOURISM TEXTS

Chapter 13
ISSUES AND TRENDS
The Future of Information
Technology and Tourism
CABI TOURISM TEXTS

Chapter 13 Learning Objectives


After studying this chapter you should be able to:
1. identify the technological developments that will affect
the future of the travel industry;
2. understand the relationships between the development
of various information technologies, the traveler and the
tourism industry; and
3. apply this understanding to anticipate the strategic,
operational and structural changes that will impact on
tourism.
CABI TOURISM TEXTS

Key Concepts
 virtuous cycle of technology use
 big data
 convergence
 digital elasticity
 hybridization
 nanotechnology
 open systems
 sensory marketing
 technology-supported networks
 the singularity
3
CABI TOURISM TEXTS

Use

Satisfaction Impact

Figure 13.1 Virtuous cycle of technology use in travel.


CABI TOURISM TEXTS

Trends in Tourism Information Technologies


1. Ubiquitous artificial intelligence
2. Fragmentation of information
3. Digital elasticity
4. Storytelling
5. The empowered digital traveler
6. Big data and analytics
7. Smart machines
8. Material technologies
9. Open systems
10. Convergence
5
CABI TOURISM TEXTS

Discussion Questions
1. What are the key forces of change in society as we
face the next decade? How do they relate to the travel
industry and its use of IT?
2. What is in a virtuous cycle? What are the “actors” that
comprise the virtuous cycle and how do they relate to
each other in shaping travelers’ use of the Internet?
How do the actions differ between each of the actors?
How does this relate to use of Internet by the travel
industry? Last, how do these two actors influence the
products developed by technology firms?

6
CABI TOURISM TEXTS

Discussion Questions
3. Ten trends were identified that will shape the future of
the travel industry. Are these short-term or long-term
trends? Which are more important? Discuss in detail
how these trends affect travelers and the travel
industry.
4. What role will IT play in shaping how travelers use the
Internet in the future? How do tourism organizations
adjust to these changes?
5. We have briefly discussed the concept of a
technological singularity. Conduct your own research
to learn more about this idea. What are the
implications for travel, and indeed for humankind?
7
CABI TOURISM TEXTS

Useful Websites
Tourism Australia Google Glass
www.tourism.australia.com/industr
y-advice.aspx glass.google.com

Tourism Canada
Tripit.com
en-corporate.canada.travel/
www.tripit.com
resources-industry/tools

Smarter Planet SMART Tourism


www.ibm.com/smarterplanet www.smarttourism.org

Tourism Futures
www.tourism-futures.org

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