Basics Of Advertising Assingment-1
5 Most Creative
Advertisements In Print &
Electronic Media
(Year-2019-20)
By
Himanshi
00715102419
Print Media
1. “Shhhhhhhh”
The beautiful art direction uses 3D illustrations and negative space
to portray how well their noise-canceling headphones work. With
quite a few different variations out there, the Donald Trump/Kim
Jong Un one spoke to us.
2. The Perils of Parallel Parking
This ad uses animal symbolism to send a message of
being able to safely park using the vehicles’ newest
feature.
3. “Hulk Have Boo-Boo”
In this imaginative ad,
Band-Aid highlights the
flexible fabric of their
bandages by showing the
Incredible Hulk’s hand
with a bandage on it. Hulk’s
alter ego is Bruce Banner
who transforms into the
Hulk when he gets angry.
We’re left to assume that
Bruce was already wearing
the bandage.
4. “On Your Left”
Designed by Steve Quint, the iPod shuffle and is smartly designed to
use the headphones of the device mapping out the route the run may
have taken. This kind of imagery can take a typical use of a product and
present in a creative way that consumers will be able to relate to.
5. “FORE!!”
Over the years Mastercard
has put out many different
types of print ads showing
how their card can make
experiences priceless. Master
Card hired MacLAREN McCANN
who combined a traditional
image of a golf ball on a tee
with a high heel shoe. The
result is an amazing ad that
speaks directly to their
demographic without any
confusion.
ELECTRONIC MEDIA
Radio
1. 5 Star
https://www.youtube.com/watch?v=7go0wf0PYRw&t=46s
This advertisement is made in a way that it seems like a radio programme and it is made more
impressive through sound effect.
2. Nitco Tiles
https://www.youtube.com/watch?v=b95jeDCJbCk&t=6s
A kind of humor & suspense is added in this advertisement.
3. Kuch Meetha Lijiye, Aur Jaakar Miliye – Cadbury
https://www.youtube.com/watch?v=K5UNz3GVlcE&t=2s
This advertisement tried to connect the product with the relations sensitively.
4. Bombing – Big 92.7 FM
https://www.youtube.com/watch?v=dDxwTnLYYTs&t=47s
This is very creative advertisement. In starting it seems to be funny but at last it gave a very good
lesson.
5. Dramatic Bills – BSNL
https://youtu.be/1rXfQGMI7Kk
This advertisement is made in a dramatic way and tells about the scheme of BSNL in creative way.
TV & You Tube
1. Swiggy – What’s In a Name
https://www.youtube.com/watch?v=m2nHKGKiTxo&t=105s
Released in November, the almost 2-minute-long advertisement
spotlighted Swiggy’s huge fleet of delivery partners with the intent of
humanising and sensitizing our attitude towards these people, who are
frequently referred to as delivery boys, or even worse, as simply “Swiggy”.
What’s in a name, you ask? Well, that’s the idea behind the innovative
video, which draws a parallel between personal identity (with effective use
of flashbacks) and the current “nameless” status to add a human element
in our interaction with these delivery partners.
2. Pepperfry - Diwali toh sab ke liye hai
https://www.youtube.com/watch?v=4UkwN8J5nOQ&t=3s
Making things more exciting this festive season was Pepperfry’s creative ad
campaign that banked on the idea of the feeling of “home”. Their tagline was
simple – Diwali toh sab ke liye hai (Diwali is for everyone) – and the advert
was absolutely heart-touching. By evoking relatable emotions, like turning
your hostel room into a home and the varied characters during Diwali get-
togethers, the furniture and home products marketplace struck a chord with
thousands of people during the festivities.
3. Nykaa – Haseen Tu, Haseen Din
https://www.youtube.com/watch?v=q3a3RYbQjaE&t=5s
Directed bKonkona Sen Sharma and featuring actor Tara Sharma among
others, the captivating campaign went on to make an astute commentary
on the changing landscape as it celebrated women across roles – as a
mother, as a changemaker, and as a career-driven person. While the
theme of breaking stereotypes was significantly touched upon in the ad,
what stood out was the unapologetic assertiveness with which women are
embracing these roles, every day.
4. Paytm – Zero bana Hero ‘Paytm Karo’
https://www.youtube.com/watch?v=vjWDCAlBTYU&t=1s
The jingle is probably playing in your head as you read this. That’s
because digital payments major Paytm, with the help of its creative
campaigns and memorable one-liners, has carved a niche for itself in the
online wallet space. In fact, Paytm began 2018 with an outright cheeky
video advert, playing on gender dynamics and - at the same time -
educating masses about how the app functions. A quick note from one of
the characters – a typical shopkeeper – in the video also highlighted the
latest features in the app, including the provision of direct money
transfers to bank accounts.
5. Freecharge - Chika-Chik-Chik
https://www.youtube.com/watch?v=F2rtswy1i8E&t=4s
Digital financial services platform Freecharge has a clear target – the
mobile-first generation. In its attempt to cut itself a bigger slice of the
pie, the company launched a catchy and quirky campaign this year with
an equally unique tagline – “It's Slick, Its Quick, Its Chik-Chika-Chik-
Chik”. From the tone to the language and even the actors in the video,
everything about the advert screamed digital millennials, making it
obvious who Freecharge’s target audience is. And the underlying
message? It was pretty simple too – this generation just cannot be
bothered about every day, mundane tasks like phone recharges and bill
payments, unless they have an easy and convenient app like Freecharge
handy.
THANK YOU…
