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Destination Canada

Destination Canada is a Crown corporation that aims to promote tourism in Canada to make life better for Canadians and improve tourists' experiences. Through research, partnerships, and domestic and international marketing, it works to increase both supply of and demand for tourism goods and services. Its mission is to benefit communities, tourists, and the economy by impacting supply and demand. It markets Canada as a four-season destination globally and develops long-term strategies for small and medium tourism businesses to succeed.

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Chahat Chahat
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104 views15 pages

Destination Canada

Destination Canada is a Crown corporation that aims to promote tourism in Canada to make life better for Canadians and improve tourists' experiences. Through research, partnerships, and domestic and international marketing, it works to increase both supply of and demand for tourism goods and services. Its mission is to benefit communities, tourists, and the economy by impacting supply and demand. It markets Canada as a four-season destination globally and develops long-term strategies for small and medium tourism businesses to succeed.

Uploaded by

Chahat Chahat
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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DESTINATION CANADA

Presented By: Group 7


Chahat (c0817477)
Daman Preet Singh (c0821501)
Sharan Deep Singh (c0823243)
Palak (c0817914)
INTRODUCTION

Destination Canada firmly believe in the positive impact that


tourism can have on the economy. The goal is to make life better
for Canadians and to make tourists' experiences more enjoyable.
Through leading research, partnering with public and private
sectors, and promoting Canada both domestically and
internationally, the company aim to impact supply and generate
demand for the benefit of residents, communities, tourists, and the
economy. Through their partners, they market Canada as a leading
four-season leisure and business travel destination across the
country as well as the globe.
MISSION AND VISSION

MISSION
For the benefit of people, communities, and tourists alike, our goal is to impact the supply of
goods and services and increase the demand for those goods and services.

VISSION
The goal of Destination Canada is to help the hundreds of small and medium-sized enterprises
that make up Canada's tourist industry achieve long-term success and profitability.
STRENGTH

 CULTURE BACKGROUND: -Many visitors are drawn to the country's cultural and
historical landmarks. Students in the fields of history and archaeology are also ideal
customers for these establishments. People from all over the globe visit these locations
every year because they represent a unique cultural legacy that has been passed down
through the ages and continues to inspire new generations of visitors to come and see it for
themselves.
 ENVIRONMENT:- When tens of thousands of people converge on a single location to
celebrate a holiday. They're out and about, catching up with friends and family, and having
a good time. There is a sense of security about the place. Tourists flock to the area because
of the safety of the environment, and the tourist business continues to grow.
WEAKNESSES

 LESS INNOVATION :- Different industries, such as transportation, hotels, and luxury,


are all developing in a different path when it comes to technological advancement. All of
them don't fit together at all. It's reasonable to state that it lacks originality and
imagination.
 LACK OF QUALITY SERVICE:- Quality service may be found at select hotels,
restaurants, airlines, and local travel agencies in various countries. Traveling agencies are
often the subject of complaints from customers who have had terrible experiences. Several
travel firms operate in a variety of nations and demand hefty fees for their expertise. There
are just a handful of them that provide high-quality services.
OPPORTUNITIES

 VENUE TO ATTRACT PEOPLE:- A newcomer to the hotel sector might benefit by


choosing a unique location and developing a business out of it. This would need an
enormous amount of money and time. It is possible to draw a large number of visitors if
you are able to gather the necessary funds, cultivate the property, and construct a suitable
location.
 ENVIRONMENTAL FRIENDLY:- In recent years, people have grown more concerned
about the environment. If you create a plastic-free and carbon-free environment. As a
result, you'll have a better chance of attracting environmentally conscious clients.
THREATS

 PANDEMICS OF COVID 19:- The tourist sector has been severely


affected by the covid-19 pandemic's lockdown and closing of
companies. Everyone was surprised by the global shutdown. It
happened, and a number of small companies were affected.
 LIMITED FINANCE:- The world economy is now in the midst of a
downturn. Because of the epidemic, many individuals have lost their
employment. They have a restricted budget and cannot afford to go on
vacation.
BRAND STRATEGY

The strategy of Destination Canada focuses on areas where Canada's tourist brand is leading
and delivers the best return on investment (ROI). Destination Canada. As part of the evidence-
based marketing strategy, company conduct research in nine significant leisure source markets:
the United States; Canada; China; France; Japan; Germany; Mexico; and the United Kingdom.
Company also use in-depth worldwide market research to target overseas clusters that are
linked with Canada's core economic sectors. It is the firm belief that the rich cultural and racial
variety of Canada is one of the country's biggest draws for tourists. As a result, they are
dedicated to fostering a culture of diversity and inclusion in all of the contacts, including those
with business partners and customers. The Canadian Tourism Commission Act established
Destination Canada as a Crown company controlled entirely by the Government of Canada.
PRODUCT

The product of tourism is the intangible and


non-storable tourist experience, which is
provided to clients as a service. Customer
satisfaction is strongly related to the quality of
the service a tourism company offers.
Designing the product around the demands of
the visitor is essential. Customers believe that
a branded product is more trustworthy than an
unbranded one.
PRICE
The pricing cost in the destination Canada will depend
upon the whole planning of the tour for the customers. It
may be vary from customer to customers and company
can give the best services to the customers.
The company will always give the affordable and
economical hotel rooms so that they can stay in a more
comfortable manner.
They include all the costing from flights booking to stay
in the hotel and to the meals also. Every preparations are
done by our company.
PROMOTION

Customers are informed about the items, an image of the product is created, and products are
placed in the market via promotion. It is possible to promote the tourist items in a variety of
methods.
 On television, radio, and online, the items are promoted to the general public.
 Social media marketing will be more preferred.
 The distribution of promotional material such as diaries, pamphlets, key chains, wallets,
handbags, water bottles, pencils, or any other small gift item meant to promote the
services.
 Promoting the items on the website of the tourist company by highlighting their desirable
aspects
SOCIAL MEDIA PLAN (6 MONTHS )

TIME PERIOD FACEBOOK INSTAGRAM WEBSITE YOU TUBE/RADIO


0-3 MONTHS The establishment of a Raising the enegagement Enhancing the website's Trafficking in persons is
social media marketing of web pages including content for search on the rise, as are the
strategy for both all the activities of social engines, as well as number of people tuning
Facebook and Twitter media planning and making it more visually in to the tourist channel's
that includes traffic content development. appealing youtube channel.
generation and the
creation of a content
schedule

3-6 MONTHS As a means of promoting Videos, GIFs, and Creating content for the Every month,
advertisements like Testimonials that are website's blog and media COMPANY will provide
customer testimonials, used to promote a reviews. films of blogging and life
food blogger product or service. experiences, along with
experiences, and so on. additional promotional
stuff on radio and
television as well.
SOCIAL MEDIA PLAN (6 MONTHS )

TIME PERIOD OFFLINE INSTAGRAM TWITTER YOU TUBE/RADIO


ADVERTISMENTS
7-9 MONTHS Construction of content Developing influence Focusing on the content Uploading blog posts and
and postings for the marketing ideas for the marketing and hashtag creating new content in
offline promotions and promotional needs of the marketing for the every 3 weeks for better
budgeting on the same company. company. promotion.
for the getting better
target audience.

10-12 MONTHS Making advertisements Posting contents based Launching large travel Sharing news media of
offline and distributing on various travel trips campaigns for the company daily on both
among target audience and live experiences of promotional purpose. the platforms of
for better promotions. travelers taking television and radio for
assistance from the better engagement of
company. audience.
REFERENCES
• Destination Canada Official Website. http://www.destinationcanada.com/

• Destination Canada. (2019, November). Corporate Plan Summary.


https://www.destinationcanada.com/sites/default/files/archive/1184-Destination%20
Canada%20Corporate%20Plan%20-%202020-2024/2020-2024%20Corporate%20
Plan%20Summary%20-%20E%20.pdf

• Marandola, S; Northcott, A. (2016, Jun 4). Millennials are the new target market of
Canada's tourism agencies. CBC News.
https://www.cbc.ca/news/canada/montreal/millennials-tourism-canada-1.3615959
THANK YOU

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