OYO
OYO FOUNDER:- RITESH AGRWAL
Ritesh Agarwal was born and brought up an in a middle-
class Marwari family
was born in Bisham in Cuttack, Orissa in the year 1993 on
16th November
Ritesh started his entrepreneurial journey at the age of
17. He dropped out of his college, in the year 2012, in the
same year he launched Oravel Stays Pvt. Ltd.
He designed this company for customers to enjoy the
platform for enabling listing and booking of budget
accommodation
In 2013 he transformed Oravel to OYO Rooms with the
key vision of offering affordable and standardized
accommodations
Ritesh Aggarwal, at the age of 24 was India’s biggest
entrepreneur
He has won many national as well as international awards− TiE-Lumis Entrepreneurial Excellence Award in 2014
− Business World Young Entrepreneur Award
− Forbes “30 under 30” in the consumer tech sector
− Top 50 entrepreneurs in 2013 by TATA First Dot
powered by NEN awards
Product and Services
• OYO Rooms has a multi-brand approach. These include:
• OYO Townhouse, which is promoted as the neighbourhood hotel is in the midscale segment targeted at millennial
travellers.
• OYO Home, which OYO claims is India's maiden home management system that offers private homes in different
locations and are fully managed by OYO.
• OYO Vacation Homes, which identifies itself as the world's 3rd largest vacation home brand with vacation rental
management brands Belvilla, Danland, and DanCenter, along with Germany-based Traum-Ferienwohnungen.
• SilverKey, caters to the needs of the corporate travellers undertaking business trips for a short or long duration.
• Capital O offers hotel booking services.
• Palette offers the perfectly curated staycation for those in search of an intuitive experience at competitive prices, an
upper-end leisure resorts category.
• Collection O offers booking and renting services to business travelers.
• OYO LIFE is targeted at millennials and young professionals in search of fully managed homes on long-term rentals, at
affordable prices.
• YO! HELP is a self-help tool that offers support for check-ins, check-outs, and payments
OYO BUSINESS MODEL-OLD
• OYO used aggregator business
model same as of Uber and Ola
Oyo’s earlier strategy was to book
some of the rooms of the hotel’s
inventory
•
They used to apply uniform
standards and develop user’s
friendly environment in the
hotels to maintain it as per the
quality standards exclusively for
Oyo customers
•
OYO gets a heavy discount from
the hotel owners as they book
rooms in advance for the whole year
They allow customers to book
rooms from an online platform
under the name of OYO rooms
•
The benefit to hotel owners was
that they got bulk bookings in
advance
•
The benefit to customers was
that they got high discounts
PROBLEM FACED
High Cash Standardizati
Competition Malpractices
Burn Rate on
OYO BUSINESS MODEL-NEW
•
The company started off its operations by
building its business model around the
aggregator business model but things have
changed since 2018
• The New business model of Oyo Rooms is Fully
stack and Franchise Business
• It’s just the company doesn’t lease the hotel
rooms anymore, but now it asks the hotel
partners to operate them as a franchise
• The founders of OYO decided to shift its
business model to a pure franchise business
model
• They have partnered with hotels and made
them work with them under their name
OYO STRATERGY
•
OYO focuses mainly upon mass retention
and acquisition
• Use Digital Marketing section very
aggressively for customer acquisition and
lead generation
• Strategically using all the platforms
available for social media coverage
• Target mass potential customer based on
their behaviour, interest and many other
factors which are readily available via
Digital Marketing
• The brand actively participates into several
social media campaigns such as –
− #Aurkyachahiye videos on youtube
− IPL final verbal combat by OYO
− Fathers Day celebration campaigns
− Featured Bollywood celebs Manoj
Bajpai and Raveena Tandon in a
campaign named Jai Hind which was a
massive success
SWOT ANALYSIS
Strength Opportunities Weakness
§First Mover Advantage §Focus on budget §Customer Threats
§Standardization accommodation Dissatisfaction §Competition
§Young and highly §LucrativeOpportunities §Low Return on §Growing Protectionism
spirited leader in International Markets Investment
THANK YOU
