Databases in Organisations
Databases in Organisations
ORGANI Z A T I O N S
E SC HOO L – 20 1 9- 2020
N ANJ ING F ORE IGN L ANGUAG
FERRY KEMPERMAN –
DATABASES IN ORGANIZATIONS
• AFTER HUMAN CAPITAL, DATA IS AN ORGANIZATION’S MOST IMPORTANT ASSET.
• ORGANIZATIONS RELY ON CORRECT INFORMATION DERIVED FROM DATA FOR
OPERATIONAL, TACTIC AND STRATEGIC MANAGEMENT AND DECISIONS.
• STAKEHOLDERS RELY ON THE DATA BEING INTEGER, CONSISTENT
• INFORMATION NEED BY STAKEHOLDERS HAVE THREE DIMENSIONS:
• RIGHT PERSON, RIGHT TIME, RIGHT PLACE (JIT – JUST IN TIME)
• SUCCCESFUL DECISION MAKING AT ANY LEVEL IN THE ORGANIZATION DEPENDS ON JIT.
DECISION MAKING
OPERATIONAL MANAGEMENT: (DAY-TO-DAY)
• ACTION: ACCOUNTANCY DEPARTMENT SENDS REMINDERS TO CUSTOMERS WHO HAVEN’T PAID LAST WEEK
• DECISION: ABIDE CREDIBILITY POLICIES FOR CUSTOMERS
• INFORMATION USED: PAYMENT RECORDS OF CUSTOMERS INVOLVED, SALES INVOLVED, PARTIAL PAYMENTS DONE ON ORDERS
• ACTION: PRODUCT MANAGER CALLS SUPPLIER X TO ORDER 50 CRATES OF CABLES TO ITS WAREHOUSE.
• DECISION: KEEPING MORE STOCKS ON CABLES IN ORDER TO KEEP STOCK ALIGNED WITH DEMAND
• INFORMATION USED: STOCK FIGURES ON CABLES, TURN OVER RATES, SALES LAST FEW MONTHS
• ACTION: OPENING A SECOND BRANCH IN A DIFFERENT CITY TO COORDINATE SUPPLIES IN THE SHANGHAI AREA
• DECISION: EXPANDING LOGISTICS IN A PROMISING NEW SERVICE AREA (SHANGHAI)
• INFORMATION USED: SALES TRENDS OVER THE LAST FEW YEARS, MIGRATION FIGURES OF TARGET GROUPS (POTENTIAL BUYERS), DISPOSABLE
INCOME OF THAT TARGET GROUP (PEOPLE MAKING MORE MONEY, HAVE MORE TO SPEND!)
DISCLOSING INFORMATION:
DASHBOARDS & REPORTS
DASHBOARDS: STRATEGIC INFORMATION
Dashboards are used
Senior and middle mgt
Dashboard are
disclosing information
based on:
Trends
Aggregated data
Statistical data
Spread
• A REPORT IS ALWAYS A CUSTOMIZED AND NICELY FORMATTED PRINT OF DATA FROM A DATABASE!
DATA FLOW DIAGRAMS (DFD)
ADVANTAGES OF DATABASES
• CENTRALIZED STORAGE AND UPDATING OF DATASET
• ALL STAKEHOLDERS USE THE SAME DATASET AND THEREFOR THERE IS NO INCONSISTENCY IN THE INFORMATION
THAT THE STAKEHOLDERS DISCLOSE FROM THE DATABASE.