Foundations of Individual Behavior
Human Behavior in Organizations
University of Baguio – Baguio City
Presented by
CANDIDO M. PEREZ, PhD, CPA
Professor in Charge
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The student after presenting this slides should be
able to
• List the dominant values in today’s workforce
• Describe the relationship between
satisfaction and productivity
• Summarize the relationship between
attitudes and behavior
• Explain how two people see the same thing
and interpret it differently
• Outline the learning process.
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Major Psychological contributions to
Organizational Behavior
• Values
• Attitudes
• Perception
• Learning
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VALUES
– Values represent basic convictions that "a specific
mode of conduct or end-state of existence is personally
or socially preferable to an opposite or converse mode
of conduct or end-state of existence " They contain a
moral flavor in that they carry an individual's ideas as to
what is right, good, or desirable.
– Value Systems represent a pnoritizing of individual
values. They' re identified the relative importance an
individual assigns to values such as freedom, pleasure,
self-respect; honesty, Obedience, and equality.
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Classification of Values - Rokeach Value Survey
(Milton Rokeach)
Terminal Values refers to desirable end states of existence where these are goals that a
person would like to achieve during his/her lifetime.
Instrumental Values refers to preferred modes of behaviour
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Values across cultures -
5 value dimensions of national culture (Geert Hofstede)
• Power distance
• Individualism vs. collectivism
• Quantity of life vs. quality of life
• Uncertainty avoidance
• Long-term vs. short-term orientation
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ATTITUDES
• Attitudes are evaluative statements - either
favorable or unfavorable - concerning
objects, people, or events. They reflect
how one feels about something. When I
say " I like my job," I'm expressing my
attitude about work.
• Concerned with job satisfaction, job
involvement and organizational
commitment.
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PERCEPTION
• Perception is a process by which
individuals organize and interpret their
sensory impressions in order to give
meaning to their environment. Research
on perception consistently demonstrates
that different individuals may look at the
same thing yet perceive it differently. The
fact is that none of us sees reality What
we do is interpret what we see and call it
reality.
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LEARNING
• It is included for the obvious reason that almost
all complex human behavior is learned. If we
want to explain, predict, or control behavior, we
need to understand how people learn.
• The psychologist's definition "it's what we did
when we went to school." In actuality, each of us
is continuously "going to school." Learning is
going on all the time. A more accurate definition
of learning, therefore, is any relatively
permanent change in behavior that occurs as a
result of experience.
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How to we learn?
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Why should a manager seek to know
individual Behavior?
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References
• Robbin, S.P. (2003), Essentials of Organizational Behavior 7 th edition, Prentice Hall Upper Saddle River, New
Jersey
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Any Questions
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