Scribd
Upload
168 views8 pages

Facebook

Facebook's business model relies heavily on digital advertising, which generates about 98.5% of its revenue. It displays ads on Facebook, Instagram, and third-party affiliated sites. Marketers pay for ads based on the number of impressions or user actions like clicks. Facebook is also expanding into payments, e-commerce, VR, and solar energy to diversify its revenue sources over time.

Uploaded by

Sanjeev Vishwakarma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
168 views8 pages

Facebook

Facebook's business model relies heavily on digital advertising, which generates about 98.5% of its revenue. It displays ads on Facebook, Instagram, and third-party affiliated sites. Marketers pay for ads based on the number of impressions or user actions like clicks. Facebook is also expanding into payments, e-commerce, VR, and solar energy to diversify its revenue sources over time.

Uploaded by

Sanjeev Vishwakarma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 8

FACEBOOK

BUSINESS MODEL

Your Picture Here No. of users?


No. of daily users?

Portfolio Presentation
Timeline

2014

2012 WHATSAPP

Facebook announced
2009 BUY BUY they’d be buying
WhatsApp for an
Facebook make a
MILESTONES incredible $19bn.
2006 major acquisition:
Instagram. Spending
With 350m registered
$1bn, we get an idea
2004 CHANGES users and 132m
of the kind of
unique monthly
The ‘the’ was dropped resources the
users, it becomes the
FOUNDATION and the company platform now has at
most popular social
 It had a profile where officially became its disposal.
platform in the world.
you could upload a Facebook (the
photo, share your facebook.com
interests, and connect domain cost
with other people. $200,000). 
SERVICES

Creating an account Events

Friending Fundraisers & Donations

Messaging Payments

Stories Market Place

Photos & Videos Apps


REVENUE SOURCES

01 02 03 04 05

Digital Ads Oculus Smart video Payment Marketplace


About 98.5% Oculus is the The device has a Facebook sees a The Facebook
of Facebook’s screen and a big market Marketplace
global leader video camera that opportunity in
revenue comes platform already
in making can follow you digital payments has hundreds of
from ads on virtual reality around as you and they recently millions of users.
Facebook and headsets for walk around a started rolling out Many brands and
Instagram. consumers. room while video a new service influencers also
chatting with a called  rely heavily on
friend or family Facebook Pay. Instagram to
member.. market their
products.
AD SENSE

MARKETERS

01 Facebook generates substantially all of its revenue from


selling advertising to marketers.

MULTI SITES

02  Ads are displayed on Facebook's main social-networking


site, as well as Instagram, Messenger, and other third-party
affiliated websites or mobile applications.

03
PAYMENT
Marketers pay for ads based on the number of impressions
delivered or the number of actions, such as clicks,
undertaken by users

04
STATS
Facebook posted $18.3 billion in advertising revenue in Q2
2020, comprising 98% of the company's total revenue
HOW TO CREATE AN AD?

1.Choose your objective. Log into Facebook Ads Manager and


select the Campaigns tab, then click Create to get started with a
new Facebook ad campaign.

2.Name your campaign.

3.Set up your ad account.

4.Target your audience.

5.Choose your Facebook ad placements.

6.Set your budget and schedule.

7.Create your ad.
.
Expansion plans

Facebook announced its
latest Oculus Quest 2 VR
headset this week, making
it both faster and cheaper

t
ke
To support the relentlessly than its predecessor. .

ar
growing number of images

M
and video content they

ts
upload, as well as new

en
products it’s been

m
st
launching.

ve
In
t 2
es
Users would be able to see
qu
products from businesses
s
lu

advertising on Facebook
cu

and Instagram, and then


O

Facebook said it has


e

buy them directly through


tr

invested in six new solar


en

Messenger and WhatsApp..


projects in the region that
C
a

will bring 435MW of


at
D

renewable energy to the


local grid..
SOURCES

Your Picture Here

• www.facebook.com

• www.investopedia.com

• www.brandwatch.com

• www.thestreet.com

You might also like