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Business Research Process: Dr. Sanjay Rastogi, IIFT, New Delhi

The document outlines the key stages in the business research process: 1) Problem discovery and definition is the first stage where a problem, opportunity, or need to monitor operations is identified. This leads to defining clear research objectives. 2) Research design determines the overall plan for collecting and analyzing data. 3) Sampling involves selecting a subset of individuals or cases from the target population. 4) Data is gathered through various techniques like surveys, experiments, or observations. It is then processed, analyzed, and interpreted to draw conclusions, which are reported out.

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ABHIJEET BHUNIA MBA 2021-23 (Delhi)
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71 views13 pages

Business Research Process: Dr. Sanjay Rastogi, IIFT, New Delhi

The document outlines the key stages in the business research process: 1) Problem discovery and definition is the first stage where a problem, opportunity, or need to monitor operations is identified. This leads to defining clear research objectives. 2) Research design determines the overall plan for collecting and analyzing data. 3) Sampling involves selecting a subset of individuals or cases from the target population. 4) Data is gathered through various techniques like surveys, experiments, or observations. It is then processed, analyzed, and interpreted to draw conclusions, which are reported out.

Uploaded by

ABHIJEET BHUNIA MBA 2021-23 (Delhi)
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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BUSINESS RESEARCH

PROCESS

Dr. Sanjay Rastogi, IIFT, New Delhi


Stages of the Research Process
Problem Discovery Discovery and
and Definition Definition

Research and so on
Design Conclusions and
Report

Sampling
Data Processing
and Analysis
Data
Gathering

Dr. Sanjay Rastogi, IIFT, New Delhi


Research Stages
• Cyclical process - conclusions generate
new ideas
• Stages can overlap chronologically
• Stages are functionally interrelated
– Forward linkages
– Backward linkages

Dr. Sanjay Rastogi, IIFT, New Delhi


Problem Discovery Problem Selection of
and Definition discovery exploratory research
technique
Sampling

Selection of
exploratory research
technique Probability Nonprobability

Secondary
Experience Qualitative Study Collection of
(historical) Literature Study Data
survey (Exploration) data
data Gathering
(fieldwork)

Data
Editing and
Problem definition Processing
coding
(statement of and
Analysis data
research objectives)

Data
Selection of processing
Research Design basic research
method Conclusions
Interpretation
and Report
of
findings
Experiment Survey
Secondary
Laboratory Field Interview Questionnaire Observation
Data Study Report
The Business Research Process

Problem Discovery Selection of Sample


Design

Exploratory Collection of the


Research Data

Selection of the
Basic Research
Method
Dr. Sanjay Rastogi, IIFT, New Delhi
The Research Process (cont.)

Editing and Coding Report

Data Processing

Interpretation of the
Findings

Dr. Sanjay Rastogi, IIFT, New Delhi


Stages In The Research
Process
• Problem Discovery and Problem Definition
• Research Design
• Sampling
• Data Gathering
• Data Processing and Analysis
• Conclusions And Report

Dr. Sanjay Rastogi, IIFT, New Delhi


Problem Discovery And
Definition
• First step
• Problem, opportunity, or monitor
operations
• Discovery before definition
• Problem means management problem

Dr. Sanjay Rastogi, IIFT, New Delhi


“The formulation of the
problem is often more
essential than its solution”

Albert Einstein

Dr. Sanjay Rastogi, IIFT, New Delhi


Hypothesis
• A statement
• that can be refuted
• by empirical data

Dr. Sanjay Rastogi, IIFT, New Delhi


If you do not know where you are going,
any road will take you there.

Dr. Sanjay Rastogi, IIFT, New Delhi


Research Proposal
• A written statement of the research design
that includes a statement explaining the
purpose of the study.
• Detailed outline of procedures associated
with a particular methodology

Dr. Sanjay Rastogi, IIFT, New Delhi


Defining Problem Results in
Clear Cut Research Objectives
Symptom Detection

Analysis of
the Situation
Exploratory
Research
(Optional)
Problem Definition

Statement of
Research Objectives
Dr. Sanjay Rastogi, IIFT, New Delhi

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