DIGITAL MARKETING AND E COMMERCE

KMMN 207

MBA II SEMESTER
 Syllabus
• UNIT 1 (8 Hours)
• Introduction to Digital Marketing & Website and Blog Development: Introduction to Digital
Marketing and its Significance; Traditional Marketing Vs Digital Marketing; Digital Marketing
Process; The contemporary digital revolution, digital transformation framework. Types of websites,
Keywords, Understanding Domain and Webhosting, Building Website/Blog using CMS WordPress,
Using WordPress Plug-ins; Blog Creation: Including Headlines, Links, Posts ; Using various plug-ins
like Elimentor.
 CHARACTERISTICS OF DIGITAL MARKETING

Digital Marketing is Level playing field. Measure

You can Precisely
Two way performance and
communication Target audience
ROI
 CHARACTERISTICS OF DIGITAL MARKETING .

Marketers get instant

Choice of utilizing either feedback, which Consumers today look for
push or pull medium enables them to information or reviews
optimize campaigns
Types of Digital Marketing
Top Reasons for Digital Marketing include:
• Brand Building and Differentiation
• Consumer Communication
• Understanding consumer satisfaction with product
• Shop-ability or improving the ability of the shopper to find and select
products
• Gathering product or service innovation insights
• B2C sales relationships (brand to consumer)
• Services associated with products to drive differentiation.
Marketing in a Virtual World
The Potential of Digital Marketing
The Dynamics of the Online Consumer Visit

• At each visit on an online page, a consumer has the chance to

either continue the visit or exit. The average web visit is less
than three page views, as it is totally dependent on the choice
of a typical online visitor. The website subsequently has a short
time to:
– Communicate with the visitors
– To deliver a message
– To build a brand image
– To engage in commerce
– To persuade visitors
 BEHAVIOUR OF INTERNET USERS IN INDIA

497
479

429

373

336

306

267
250 251
240
223 224

175 180
156

27
11 12
Internet users (Million) Smartphone users (million Social Network users (million) Facebook users (million) Twitter users (million) Digital Buyers (million)

2017 2018 2019

STAGES OF CONSUMER FUNNEL
AWARENESS
INTEREST

DESIRE

ACTION
ADVOCAC
Y
 STAGES OF CONSUMER FUNNEL
Awareness At this stage, the goal of the marketer is to create awareness about the brand. By
reinforcement communication, the marketer tries to get to the top of mind recall. Awareness is the first
step in brand building and the most important one as without awareness, the consumer will not consider
the brand for purchase at all.
Interest It is not enough that a consumer is made aware of the brand. Consumers must be interested in
the brand. They must want to know more about the brand, be intrigued by it. This is also known as
‘consideration stage’
Desire New media makes it easy for consumers to ‘evaluate’ competing choices using inputs from
reviewers, peers, retailers, influencers, specialists, marketers and competitors. Marketers can use
‘Credibility platforms’ to build credibility for the product or service, thus helping consumers take the leap
of faith.
Action At this stage, consumers purchase the product that they desire and prefer. This stage generates
revenues for the brand – an outcome every marketer desires. Ease of locating retail outlets or online
purchase facility spurs the consumers to make the purchase.
 
Advocacy Consumers experience either satisfaction or dissatisfaction after a purchase. They may share
their experience on social media and spread word of mouth. If consumers are highly satisfied, they may
develop a bond with the brand, become loyal and purchase repeatedly or in larger quantities.
 DIGITAL LANDSCAPE
Customer acquisition-
Google, Bing, Yahoo.
Customer
Acquisition Brand Building –
YouTube, Yahoo,
Indiatimes.com
Brand
Digital Building Customer Engagement
Analytics – LinkedIn. Facebook.
Information
dissemination –
DIGITAL Twitter.
Online Reputation
Online
Costumer Management –
Engagement
Reputation Bloomberg, Slimpfy360
management Digital Analytics –
Information Google analytics , Web
Disseminatio
n trends.
% OF AD SPENDINGS IN INDIA
Advertise Spending (% of total Media ad Spending), 2019

Digital, 20%

TV, 40% Magazine, 1.4%

Newspaper, 30%
Radio, 5%
Out-of-home, 4.5%

Digital Magazine Newspaper Out-of-home Radio TV

DIGITAL MARKETING PLANNING PROCESS
1.
Objectives

7. 2.
Measurem Buyer
ent Personas

6. Budget 3. Content

5. 4.
Timelines Channels
SKILLS REQUIRED IN DIGITAL MARKETING

THINK FEEL ACT

 The Contemporary Digital Revolution
The Digital Revolution refers to the advancement of technology from
analog electronic and mechanical devices to the digital technology
available today. The era started to during the 1980s and is ongoing.
The Digital Revolution also marks the beginning of the Information
Era.
The Digital Revolution is sometimes also called the Third Industrial
Revolution.
 The Contemporary Digital Revolution
The development and advancement of digital technologies started with
one fundamental idea: The Internet. Here is a brief timeline of how the
Digital Revolution progressed:
•1947-1979 - The transistor, which was introduced in 1947, paved the
way for the development of advanced digital computers. The government,
military and other organizations made use of computer systems during
the 1950s and 1960s. This research eventually led to the creation of the
World Wide Web.
•1980s - The computer became a familiar machine and by the end of the
decade, being able to use one became a necessity for many jobs. The first
cellphone was also introduced during this decade.
•1990s - By 1992, the World Wide Web had been introduced, and by
1996 the Internet became a normal part of most business operations. By
the late 1990s, the Internet became a part of everyday life for almost half
of the American population.
 The Contemporary Digital Revolution
•2000s - By this decade, the Digital Revolution had begun to spread all
over the developing world; mobile phones were commonly seen, the
number of Internet users continued to grow, and the television started to
transition from using analog to digital signals.

•2010 and beyond - By this decade, Internet makes up more than 25

percent of the world's population. Mobile communication has also become
very important, as nearly 70 percent of the world's population owns a
mobile phone. The connection between Internet websites and mobile
gadgets has become a standard in communication. It is predicted that by
2015, the innovation of tablet computers will far surpass personal
computers with the use of the Internet and the promise of cloud
computing services. This will allow users to consume media and use
business applications on their mobile devices, applications that would
would otherwise be too much for such devices to handle.
 The Digital Transformation Framework

A digital transformation framework is the blueprint for how an organisation moves

through a period of significant change because of the current evolving business
conditions.
The framework is a tool, used across an organisation, that guides all levels of the
organisation through the journey. It ensures that no area of the business is left
unattended during the period of change. It provides a common reference point that can
be evolved as the organisation changes – thus, the digital transformation framework is
central to success. The framework enables the strategy and roadmap that allows
organisations, of all sizes, to evolve and success in the rapidly changing market
conditions that now exist.  
Digital transformation framework is a roadmap of what digital strategies guide
your business in a competitive evolving business landscape. It is a reference
point and root of digital transformation projects. It aims to improve business’
digitization processes by identifying the goals of digitization.
DIGITAL TRANSFORMATION
 Types of Websites
1. Homepages—
The homepage is the site’s main hub and serves as the face of a brand.
Homepage helps site visitors get to different areas of the site, and it can also
serve as a conversion funnel. Because most people come through the
homepage, this is where design matters most.
A homepage can take on many different forms. The purpose of the homepage
is that it serves as the main navigation and point of interest for site visitors.
The homepage sets the tone for the business’ image, so it should tell a story
through images and words.
2. Magazine websites —
A magazine website features articles, photos and videos that are informational
and educational. In the last twenty years, the magazine industry has changed
from a print-only platform to largely digital format. The magazine website
type works well for informational websites, particularly publications from
universities and organizations.
 Types of Websites
3. E-commerce websites
An e-commerce website is an online shopping destination where users can
purchase products or services from your company.
A robust e-commerce web page makes it easy to browse products, filter by
categories, highlight special sales and make purchases.
 Types of Websites
4. Blogs
A blog features regularly updated articles, photos and videos. Blogs started
with more casual, personal content compared to magazines. But since then,
the lines have blurred, and now it’s extremely common for major brands and
businesses to have their own blog. Adding expert content improves the overall
credibility of a company or an individual. Blogs also provide material for
social media posts and email campaigns.
5. Portfolio websites
A portfolio website allows creative professionals a place for showcasing their
best work. This is perfect for artists, writers, designers, filmmakers, furniture
builders. The focus on creating categories of items and highlighting the best
work from each category. A portfolio website is a bit more creative by nature,
and includes unique layouts and interesting features.
 Types of Websites
6. Landing pages
A landing page is a specific page type created for a marketing campaign that
drives visitors to take a specific action.
The content on a landing page should be limited and should point towards the
call-to-action (CTA). 

Shopify’s free trial landing

page provides simple headlines
and calls to action, such as
“Start free trial.” All the
elements on the page drive the
buyer through a very specific
journey meant to have them
become a qualified lead.
 Types of Websites
6. Landing pages

.
 Types of Websites
7. Social media websites
There are approximately 2.77 billion people on social media with dozens of
different platforms available. No matter who your target audience is, they’ll
probably be on Facebook or Twitter or Instagram or Snapchat or LinkedIn.
Although the platforms themselves can’t be redesigned, there is some control
over the look of the page, and content can be created that drives social media
shares.
When creating content,
focus should be on things
that have a high potential of
being shared on social
media, such as entertaining
videos, infographics,
memes, in-depth reports and
free offers.
 Types of Websites
8. Directory and contact pages
A directory or contact page is a place where users can connect with you or others.
This type of website works well when you want to list a repository of businesses
or people within an organization. For example, a local restaurant directory
features eateries in the area with menus, price ranges, phone number and
reviews.
Manta is a business
directory featuring small
businesses based on
location. In addition to
keyword search capability,
the site offers category
browsing in areas such as
restaurants, contractors and
doctors. 
 Keywords
Keywords are ideas and topics that define what the content on
a website is about. In terms of SEO, they're the words and
phrases that searchers enter into search engines, also called
"search queries" including everything on the page — all the
images, video, copy, etc. — down to simple words and phrases,
those are the primary keywords.

As a website owner and content creator, the keywords on the

page should be relevant to what people are searching for so
they have a better chance of finding the content among the
results.
 Keywords
Keywords are important because they are the link between what
people are searching for and the content that the company is
providing to fill that need. The keywords, the ones the company will
choose to include in the content will determine the kind of traffic it
will get.
If you own a golf shop, for example, you might want to rank for "new
clubs" — but if you're not careful, you might end up attracting traffic
that's interested in finding a new place to dance after dark.
Keywords are as much about your audience as they are about the
content, because the company might describe what it offers in a
slightly different way than some people ask for it. To create content
that ranks well  and drives visitors to the site, marketers need to
understand the needs of those visitors — the language they use and
the type of content they seek.
 Keywords
Search engine marketing (SEM) is the practice of
marketing a business using paid advertisements that
appear on search engine results pages (or SERPs).
Advertisers bid on keywords that users of services such as
Google and Bing might enter when looking for certain
products or services, which gives the advertiser the
opportunity for their ads to appear alongside results for
those search queries.
These ads, often known by the term pay-per-click ads,
come in a variety of formats. Some are small, text-based
ads, whereas others, such as product listing ads (PLAs,
also known as Shopping ads) are more visual, product-
based advertisements that allow consumers to see
important information at-a-glance, such as price and
 Keywords
Keywords are the foundation of search engine marketing. As
users enter keywords (as part of search queries) into search
engines to find what they’re looking for, keywords form the
basis of search engine marketing as an advertising strategy.
Before INCLUDING keywords in you’re the search engine
marketing campaigns, a comprehensive research should be
undertaken as part of the  keyword management strategy.
First, keywords that are relevant to the business and that
prospective customers are likely to use when searching for
your products and services have to be identified . One way to
accomplish this is by using tools like WordStream’s 
Free Keyword Tool.
Negative keywords should also be identified– search terms
that should be excluded from the campaigns. 
 Keywords
Negative keywords aren’t terms with negative
connotations, but rather irrelevant terms that are highly
unlikely to result in conversions. For example, if a
company is selling ice cream, they might want to exclude
the keyword “ice cream recipes”, as users searching for ice
cream recipes are unlikely to be buy ice cream.

This concept is known as search intent, or the likelihood

that a prospect will complete a purchase or other desired
action after searching for a given term.
Some keywords are considered to have high commercial
intent, or a strong indication that the searcher wants to
buy something.
 Keywords
Examples of high commercial intent keywords include:
•Buy
•Discount(s)
•Deal(s)
•Coupon(s)
•Free shipping
 Keyword Match Types
Match Type Symbol Example Ads may Show on Searches Example
Keyword Searches

Broad match none women's hats Include misspellings, synonyms, related searches, and other Buy ladies hats
relevant variations

Broad match modifier +keyword +women's Contain the modified term (or close variations, but not Hats for women
synonyms), in any order
+hats

Phrase match ‘keyword.’ ‘women's hats.’ Are a phrase, and close variations of that phrase Buy women's
hats

Exact match [keyword] [women's hats] Are an exact term and close variations of that exact term Women’s hats

Negative match -keyword -women Are searches without the term Basketball hat
KEYWORD FUNNEL
 Map Your Keywords to
consumer Buying Funnel
Identify Possible Keywords

•Review own weblogs

•These are terms that current visitors generated on their own and provide a
snapshot of keyword search activity connected to a desire to visit.
•Software systems track these keywords on conversion steps and high performing
keywords from this list are useful.
•Keyword length
•Alternative keyword phrases

Sony Vaio
1-word:battery
2-word:laptop battery
3-word:sony laptop battery
4-word:Sony Vaio laptop battery
5-word:Sony Viao laptop TR3A battery
 Internet Protocols

IP Address
• Internet Protocol (IP) address is the numeric location of your
computer so that it is an identifiable machine to all the other
computers connected to the Internet. The IP address is a 32-bit
number divided into four octets, and these octets are written
in dotted-decimal format, e.g., 11.245.196.212.

Domain Naming System (DNS)

• Domain names provide a system an easy-to-remember
Internet address, which can be translated by the
Domain Name System (DNS) into the Numeric Address
(Internet Protocol number). For e.g. microsoft.com,
pepsi.com, etc. The last three letters of the address are
important as they provide information about the kind
of organization to which the address belongs.
 Domain Names
• A domain name locates an organization or other entity on the
Internet. For example, the domain name
www.totalbaseball.com
locates an Internet address for "totalbaseball.com" at Internet
point 199.0.0.2 and a particular host server named "www." The
"com" part of the domain name reflects the purpose of the
organization or entity (in this example, "commercial") and is called
the top-level domain name. The "totalbaseball" part of the domain
name defines the organization or entity and together with the top-
level is called the second-level domain name. The second-level
domain name maps to and can be thought of as the "readable"
version of the Internet address
 Domain Names
• A third level can be defined to identify a particular host
server at the Internet address. In our example, "www" is
the name of the server that handles Internet requests. (A
second server might be called "www2.") A third level of
domain name is not required. For example, the fully-
qualified domain name could have been
"totalbaseball.com" and the server assumed.
• Sub domain levels can be used. For example, you could
have "www.nyyankees.totalbaseball.com." Together,
"www.totalbaseball.com" constitutes a fully-qualified
domain name.
 Domain Names
• Second-level domain names must be unique on the
Internet and registered with one of the ICANN-(The
Internet Corporation for Assigned Names and Numbers)
accredited registrars for the COM, NET, and ORG top-
level domains. Where appropriate, a top-level domain
name can be geographic. (Currently, most non-U.S.
domain names use a top-level domain name based on
the country the server is in.) e.g. for India it is “.in”.
 Domain Names
• On the Web, the domain name is that part of the Uniform Resource
Locator(URL) that tells a domain name server using the domain name
system (DNS) whether and where to forward a request for a Web
page. The domain name is mapped to an IP address (which
represents a physical point on the Internet).
• More than one domain name can be mapped to the same Internet
address. This allows multiple individuals, businesses, and
organizations to have separate Internet identities while sharing the
same Internet server.
• To see the IP address for a domain name, (Ping).
Domain Names
 Web Hosting
• When a hosting provider allocates space on a web server for a
website to store its files, they are hosting a website. Web hosting
makes the files that comprise a website (code, images, etc.) available
for viewing online.
• The amount of space allocated on a server to a website depends on
the type of hosting.
• The main types of hosting are shared, dedicated, VPS and reseller.
They are differentiated by the kind of technology used for the server,
the level of management provided and the additional services on
offer.
• Web hosting is the process of renting or buying space to house a
website on the World Wide Web. Website content such as HTML,
CSS, and images has to be housed on a server to be viewable online.
 Web Hosting

What exactly is a server? A server is a computer that connects other

web users to your site from anywhere in the world. As the name
implies, web hosting service providers have the servers, connectivity,
and associated services to host websites. By offering a variety of
hosting plans, they cover the spectrum of hosting needs, from small
blogs and large organizations.
Web hosting happens when the files that make up a website are
uploaded from a local computer on to a web server. The server’s
resources, (RAM, hard drive space, and bandwidth) are allocated to the
websites using it.
 WordPress
• WordPress (WP, WordPress.org) is a free and open-source content
management system (CMS) written in PHP[4] and paired with
a MySQL or MariaDB database.
• Features include a plugin architecture and a template system, referred to
within WordPress as Themes. WordPress was originally created as a blog-
publishing system but has evolved to support other web content types
including more traditional mailing lists and forums, media galleries,
membership sites, learning management systems (LMS) and online stores.
WordPress is used by more than 40.5% of the top 10 million websites as of
March 2021. WordPress is one of the most popular content management
system solutions in use. 
• WordPress.com allows building a website such as a blog, business site,
portfolio, online store, or anything else.
• It has built-in optimization and responsive, mobile-ready themes.
 WordPress
• Creating a website using Wordpress CMS
• Step 1: Signup to WordPress.com
• Fill out the signup form. The fields you must need to provide are E-mail Address, Username, Password
and Blog Address (Domain name). Click on Create Blog! 
• Step 2: Confirm email and Activate Blog
• Head over to email and Click on Activate Blog! in order to confirm the Address.
• Step 3: Setup the blog
• Mention details about the new website such as blog Title, tagline and Language. Click on Next Step after
filling up all these details.
• Step 4: Choose and Customize WordPress theme
• Step 5: Connect with Facebook or Twitter
• Step 6: Finish the Process
• Step 7: Visit your newly created Website
 WordPress
•
Changing the Appearance 12/04/2021
• Click on My Blog at the menu bar and then click on Change Appearance. 
• Dashboard: For WordPress, Plugins and Themes updates.
• Posts: For editing, deleting and writing new posts.
• Media: For managing and uploading new media files such as images and videos
• Pages: For Managing and creating new pages on your Blog.
• Comments: For Moderating comments – Here you can approve, delete and reply to the comments.
• Appearance: We already covered it earlier – for trying out new themes and customization.
• Settings: Lot more things to do. Go through the settings and configure them as per the need.
 WordPress
1. Register: Go to WordPress.com and create a username and password.
2. Create a web address: Choose your free YourAddress.wordpress.com web address. (For
a custom YourAddress.com web address, go to the next step.)
Choose a plan: Choose between Free, Personal, Premium, and Business. The Personal,
Premium, and Business plans include a custom address.
4. Get a profile: Set up a profile with your personal information and upload a Gravatar — the
image that represents you in the WordPress.com community. Click on the round icon in the
upper right-hand corner of the screen (next to the bell) and then click on My Profile to enter
details and upload an image.
5. Add the site’s title: By default the username is set to the site’s title — just as a default, but
you can change that. Go to My Sites → Customize → Site Identity to name your site and give
it a descriptive tagline.
 WordPress
6. Check out the available themes: A theme is a layout and visual look for your blog. 
WordPress.com has hundreds to choose from, and any of them can be used.
7. Head to My Sites → Themes to browse the looks on offer. Preview how a theme will look by
clicking on the three dots on the right-hand side of the thumbnail and then Live Demo. 
8. Upload a custom header: Most themes allow tweaking the look of the header (the image
running across the top of the blog) and the background (the color or pattern behind the main text
area). Go to My Sites → Customize → Header Image to upload your custom header.
9. Add specialized content with widgets: Widgets allow interesting and useful text, images, or
navigation elements to the sidebars to be added to the blog (the parts other than posts). To add
and configure widgets, go to My Sites → Customize → Widgets.
 WordPress
10. Personalize the blog with custom fonts and colors: Basic Design Customization, which is
part of all plans, allows change of the fonts and colors of on the site. To start experimenting
with colors, go to My Sites → Customize → Colors & Backgrounds. To include some new
fonts, go to My Sites → Customize → Fonts.
11. Decide to write a post or a page: A post is an update, and each new one is added, it appears
at the top of your blog. (By default, blogs show posts in reverse chronological order.) A page
contains static content — something you’re likely to link to from your blog’s navigation — the
most common example is an “About me” page that tells readers who you are.
12. Publish a post: Head to My Sites → Blog Posts → Add. Give a title, throw down some
words, and click Publish.
13. Publish a page: Go to My Sites → Site Pages → Add.  The rest is almost identical to
posting.
 WordPress
14. Create a menu: Help readers find all your great posts and pages with navigation that gets
them where you want them to go. New menus can be created with pages, blog categories, or
custom links. Go to My Sites → Customize → Menus to get started.
15. Tag your posts: Tagging posts makes it a lot easier for other people to find them, both on
the blog and through the magic of the WordPress.com Reader, which allows people to search
for content by topic. Find other blogs to read: The Reader helps find content one is interested
in by subject, giving an excellent way to reach out and like, comment, follow, or share posts
from bloggers .
16. Show favorites some love: Build up a network of contacts and connections on
WordPress.com by giving feedback via “likes” and thoughtful comments.
 WordPress
Use social networks to extend your reach: If you have a Twitter, Google+, Tumblr, LinkedIn,
Path, or Facebook account, you can automatically broadcast new posts to your networks to
spread the word. WordPress.com has built-in tools to automate that process, so you don’t need to
share every post individually. Visit My Sites → Sharing to configure these features or 
find out more about them here.

https://wordpress.com/page/abhijitdas466776822.wordpress.com/5
 WordPress Plugins
• In simple words, WordPress plugins are like apps for your WordPress website. They allow new features
to be added to WordPress like a contact form, slideshow, shopping cart, and more.
• There are thousands of free and paid plugins available for WordPress.
• Plugins cannot be installed on WordPress.com without an upgrade to a paid business plan. On the other
hand, any plugin can be installed on a self hosted WordPress.org website right out of the box.
• Some popular Plugins:
• Backup – UpdraftPlus is the best WordPress backup plugin. You need to create regular backups of
your website in case something ever goes wrong.
• Security – Sucuri Security is a free security scanner for WordPress.
• Performance –WP Rocket (premium) or WP Super Cache (free) to speed up WordPress.
• Design & Customization –SeedProd or Divi page builder for customizing your homepage design,
creating custom landing pages, or even creating custom themes (without writing any code).
• Traffic & Subscribers –PushEngage. This lets you connect with visitors after they leave your website.
• Email Marketing –Constant Contact for email marketing service. To get more email subscribers,  
OptinMonster free plugin to create high-converting popups, scroll boxes, and call to actions.
 WordPress Plugins
• How to Install a WordPress Plugin
Visit the Plugins » Add New page inside your WordPress admin area.
Find the plugin by typing the plugin name or the functionality .
Click the ‘Install Now’ button next to it.
Click on the activate button to start using that plugin
Click on configure the plugin settings and start using it.
 WordPress Plugins
• 1. Elementor
• Originally launched in 2016, Elementor is one of the new page builders. Elementor has
quickly racked up over 3,000,000 active installs at WordPress.org, which makes it the most
popular page builder.
• It is a quick, glitch-free visual interface, flexible styling options, and powerful other features
like full theme building.
• The two most notable features are:
• Theme Builder – design your entire theme using the same convenient Elementor interface.
This includes your header, footer, archive pages, single post pages, WooCommerce
product/shop pages, custom post type templates, etc. You get dedicated widgets for common
elements, and you can even dynamically insert content from custom fields.
• Popup Builder – design flexible popups using the full Elementor interface. You can include all
the regular Elementor widgets, which lets you create email opt-in popups, contact form
popups, login popups, and more. 13/04/21
WordPress Plugins
 WordPress Plugins

•1 – this is the live preview of the design. It looks exactly like the visitors will
see it. Content can also be typed directly in this interface, as well as drag and
drop various elements to rearrange them.
•2 – this shows a list of elements that can be used. You just drag them over.
And when you select an individual element or section, this is where you’ll
style it.
•3 – these help in accessing responsive previews, undo/redo changes, and
other smaller features.
WordPress Plugins
WordPress Plugins
 WordPress Plugins

The free version also comes with 40 free templates. And the Pro version adds
hundreds of additional templates.

Templates come in two formats:

•Pages – full-page designs that you just need to edit.
•Blocks – individual sections that you can put together like Legos.
Designs as templates created can also be saved to reuse later.
WordPress Plugins
 WordPress Plugins

It also has advanced settings like:

•Custom margins/padding.
•Custom CSS classes/IDs.

•With Elementor Pro, you can directly add actually CSS styles to individual
elements.
•Responsive controls. You can show/hide elements on specific devices.
Elementor also recently added custom positioning, which makes it a lot easier
to place widgets at specific spots on the page.
 WordPress Plugins

These features are available in Elementor Pro:

•Full theme building. You can use the same Elementor interface to build
template parts like headers, footers, singles, and archives. Basically, you can
build your entire theme with Elementor.
•WooCommerce builder – design your WooCommerce product and shop
pages.
•Popup building. Design flexible popups and target them to specific content.
•Form integrations. Connect the form widget to popular email marketing
services (or Zapier for even more flexibility).
•Global widgets. These let you reuse a common element across multiple pages
and edit all instances of the global widget by just updating the global widget.
•Embed anywhere. Use Elementor templates in other areas via widgets or
shortcodes.