SNOWFLAKE

TEMPLATE 2018
Layouts, Icons, and Frequently Used Slides

JON SNOW, CEO OF THE NORTH I SEPTEMBER 2018

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SNOWFLAKE
TEMPLATE 2018
Layouts, Icons, and Frequently Used Slides

JON SNOW, CEO OF THE NORTH I SEPTEMBER 2018

© 2019 Snowflake Inc. All Rights Reserved

 THIS IS A MULTI-USE SLIDE
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 THIS IS A MULTI-USE SLIDE WHEN YOUR
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 THIS IS A ONE COLUMN SLIDE
Circular, social entrepreneurship circular indicators entrepreneur. Invest program area
equal opportunity to, inspirational; social capital we must stand up collaborate. Cultivate,
strengthening infrastructure because emerging ideate problem-solvers technology
innovation.
Living a fully ethical life philanthropy thought leader low-hanging fruit inspirational. Inspiring improve the world
agile changemaker correlation, overcome injustice replicable society empathetic. Design thinking bandwidth
humanitarian social capital milestones. Sustainable, correlation; activate social enterprise collaborative
consumption and media.

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 THIS IS AN AGENDA
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THIS IS A SPLIT SLIDE Circular, social entrepreneurship circular indicators
One side for graphic, the other for text entrepreneur. Invest program area equal
opportunity to, inspirational; social capital we must
stand up collaborate. Cultivate, strengthening
infrastructure because emerging ideate problem-
solvers technology innovation.

Living a fully ethical life philanthropy thought leader

low-hanging fruit inspirational. Inspiring improve the
world agile changemaker correlation, overcome
injustice replicable society empathetic. Design
thinking bandwidth humanitarian social capital
milestones. Sustainable, correlation; activate social
enterprise collaborative consumption and media.

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 PROVEN BY OVER 1000 CUSTOMERS

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 Platform BI/Analytics ETL

EVER EXPANDING ECOSYSTEM

Data Science Services

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 ICONS

Snowflake Data Data Datamart BI Analytics Server Enterprise Optimized Structured S3 Data
DB Warehouse Lake Structured Data Data Protection

Alert Process User / Web App Tools Third Party World / Azure Blob Check GCS
Customer Global

Desktop Mobile Application Document IoT Data Science Cloud Optimization Metadata Transactions

Refresh Services Metadata / Security Results Third Party Access Easy Dev Communicate
Tag Apps Control Management

Results No Edit Optimize

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 BAR CHART
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 PIE AND DONUT CHARTS
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 TABLE EXAMPLE 01
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Column Heading Column Heading Column Heading Column Heading Column Heading
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 WORLD MAP

EU
(Frankfurt)
North America
(US West) North America
(US East)

APAC
(Australia)

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 “MAYBE TONE IT DOWN
WITH THE EXPLOSIONS”
MICHAEL BAY
Director of Explosions
Paramount

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 “DO OR DO NOT
THERE IS NO TRY”
YODA

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 “SNOWFLAKE IS COOL”
HEAT MISER

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 LOOK AT ALL
THIS SNOW!

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 CHAPTER 5
FROSTBITE

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 THANK
YOU

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 DO NOT USE THIS SLIDE FOR CONTENT DISTRIBUTION

COMMONLY USED SLIDES

These are slides that we found to be frequently used in many Snowflake decks.

Please choose which should be included as part of the new template

 HOW SNOWFLAKE
IS DIFFERENT

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 HOW SNOWFLAKE IS DIFFERENT

Single place Scale & Zero Instant, live

for data concurrency management data sharing

Unique architecture:
Multi-cluster, shared data

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ZERO MANAGEMENT
Load data and run queries,
we do all the rest

Zero infrastructure and admin costs

Secure and highly available

Fully managed with no knobs

or tuning required

No indexes, distribution keys,

partitioning, or vacuuming

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ALL OF YOUR DATA
IoT

Structured and semi-structured data

(JSON, XML, Avro)
Enterprise
Web
apps
Centralized storage of data, accessible
by any user and application

Multi-petabyte scale
3rd party
Corporate
apps

Mobile

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 ALL OF YOUR USERS
Up to 200x faster than solutions
not built for the cloud

Maintains a consistent SLA –

Predictive Data resources grow and shrink automatically
analytics exploration

Loading data does not impact

query performance

Data-driven
BI/Reporting Multiple groups access data
applications
at the same time with no
performance degradation

Diverse applications Supports an unlimited number

of simultaneous users

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 SNOWFLAKE PLATFORM

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 SNOWFLAKE’S MULTI-CLUSTER, SHARED DATA ARCHITECTURE

Service

Compute

Centralized storage Storage

Instant, automatic scalability & elasticity

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SNOWFLAKE ARCHITECTURE: STORAGE AND COMPUTE

Storage separated from compute

Automatically grows without adding nodes.
Never run out of space.

Resize compute instantly

Scale up/down depending on the business
needs right now or turn off when not in use.

Multiple clusters access data

without contention
ETL, reporting, data science, and
applications all running at the same time
without performance impact.

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 SNOWFLAKE ARCHITECTURE: GLOBAL SERVICES

Management Optimization Security Availability Transactions Metadata Centralized management

Separate metadata from storage

and compute

Full transactional consistency

across entire system (ACID)

As soon as data commits, each cluster sees the newest version

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 REAL-WORLD USE CASE
50% < 1s
Interactive 85% < 2s Continuous
S3
Dashboard 95% < 5s Loading (4TB/day)
<5min SLA

Virtual Warehouse Virtual Warehouse

Auto Scale – X-Large x 5 Medium
Reporting
(Segmented) ETL &
Maintenance

Prod DB
Virtual Warehouse Virtual Warehouse
2X-Large Large

4 trillion rows
3+ petabyte raw aata
8x compression ratio
25M micro partitions
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 ADAPTIVE CACHING

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 ADAPTIVE CACHING

Metadata
Metadata cached for fast access
during query planning

Data
Active working set transparently cached
Cloud Services
on virtual warehouse SSD
Virtual Warehouse(s)
Query results
Database Storage
Results sets cached for reuse
without requiring compute
(e.g., static dashboard queries)

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 VIRTUAL PRIVATE
SNOWFLAKE

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 VIRTUAL PRIVATE SNOWFLAKE
Blob Storage Customer VPC

Customer Dedicated Snowflake VPC

ENCRYPTED COMMUNICATION

Snowflake Cloud Virtual Maintenance

Load Balancer Services Warehouses and Services

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 VIRTUAL PRIVATE SNOWFLAKE

Region

Customer Dedicated Virtual Environment

VPS Secure Pod

Customer Dedicated Virtual Instances

Encrypted
Everywhere

Customer Load Cloud Metadata Virtual Blob

Environment Balancer Services Store Warehouses Storage

Customer
Managed Keys

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 FAST ELASTICITY

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 FAST ELASTICITY
Pay for only what you use, at cloud economies of scale

Snowflake uses the Traditional databases

cloud to enable elasticity are inflexible On-prem

Usage
Varies Cloud data
warehouse
$10,000
TB/yr

$1000 Snowflake
TB/yr
$360
Pay for only what Eliminate Scale compute No need for
you use with no overbuy up and down, capacity planning, TB/yr
overprovisioning transparently and make capacity
automatically decisions on the fly

Pay only for what you use Cloud economies of scale

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 DATA WAREHOUSE
BUILT FOR THE CLOUD

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 DATA WAREHOUSE BUILT FOR THE CLOUD

Complete Zero All of All of Pay Only for Live Data

SQL Database Management Your Data Your Users What You Use Sharing

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 WHAT COMPANIES NEED
FROM THEIR DATABASE

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 THE IMPACT OF SNOWFLAKE

Unlimited Fast High Comprehensive

Concurrency Elasticity Availability Security

Delivering customized The data science team is now With built-in failover from US- Snowflake’s built in security
experience requires a great empowered with infinite West to US-East, Capital One features have delivered the
deal of analytics. Now that the scalability. Combined with pay has ensured their customer safety that Capital One
entire team has their own as you go billing, they can data will always be available, demands and that their
compute resources, anyone answer every question accurate, and ready customers deserve.
can finally ask any question quickly, at dramatically for analysis.
at any time. lower cost.

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 WHAT COMPANIES NEED FROM
THEIR DATABASE IS STRAIGHTFORWARD
Achieving it with current technologies is not

Unlimited Fast High Comprehensive

Concurrency Elasticity Availability Security

Thousands of users and Not able to scale elastically or Prohibitively expensive and Constant updates to keep up
hundreds of applications fluidly, high cost to scale difficult to orchestrate failover with the latest regulations and
fighting for limited resources for true HA best practices

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 THE IMPACT OF DATABASE PROBLEMS AT CAPITAL ONE
Slow ad-hoc queries Couldn’t meet the analytics System Unable to innovate and
and dashboards needs of the business downtime scale due to complexity

Unlimited Fast High Comprehensive

Concurrency Elasticity Availability Security

With massive concurrency Data scientists were unable to Without a way to failover Without the built-in security
across dozens of business scale the service to larger between regions, the existing they needed, Capital One had
units, database performance queries, significantly inhibiting solution lacked a critical to painstakingly secure their
was strained to the maximum, their ability to find new ways capability in delivering and data warehouse from scratch.
slowing analysis times and to deliver personalized protecting data. Changes or updates had
limiting data to a few. experiences. significant implications.

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 THE IMPACT OF SNOWFLAKE AT CAPITAL ONE
Improved productivity and New business Performance and access Peace of mind for customers
agility insights always remain consistent and employees

Unlimited Fast High Comprehensive

Concurrency Elasticity Availability Security

Delivering customized The data science team is now With built-in failover from US- Snowflake’s built in security
experience requires a great empowered with infinite West to US-East, Capital One features have delivered the
deal of analytics. Now that the scalability. Combined with pay has ensured their customer safety that Capital One
entire team has their own as you go billing, they can data will always be available, demands and that their
compute resources, anyone answer every question accurate, and ready customers deserve.
can finally ask any question quickly, at dramatically for analysis.
at any time. lower cost.

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 LEGACY & MODERN
DATA LANDSCAPE

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 LEGACY DATA LANDSCAPE
Data Sources
BI / Analytics
ETL
OLTP
Databases EDW Datamarts

Enterprise
Applications

Third-Party

Web Apps

Other
Data Lake
or Hadoop

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 MODERN DATA LANDSCAPE
Data Sources
BI / Analytics
ETL or ETL
OLTP
Databases EDW Logical Datamarts

Enterprise
Applications

Third-Party

Web Apps

Other
Data Lake
or Hadoop

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 ADDITIONAL SLIDES

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 WHAT CUSTOMERS WANT
Performance Concurrency Simplicity

200x

Multi petabyte-scale, Multiple groups access Fully managed with a

up to 200x faster performance data simultaneously with pay-as-you-go model.
and 1/10th the cost. no performance degradation. Works on any data.

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 A NEW ARCHITECTURE FOR DATA WAREHOUSING
Multi-cluster, shared data, in the cloud

Traditional Architectures Snowflake

Shared-disk Shared-nothing Multi-cluster, shared data

Shared storage Decentralized, local storage Centralized, scale-out storage

Single cluster Single cluster Multiple, independent compute clusters

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 SECURE BY DESIGN

Authentication Access control Data encryption External validation

Embedded multi-factor Role-based access All data encrypted, Certified against

authentication control model always, end-to-end enterprise-class
requirements
Federated Granular privileges on Encryption keys
authentication available all objects & actions managed automatically

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 MODERNIZING DATA WAREHOUSE

Scenario Pain Points

Entire company on GCP with Vertica requires constant
REF/
business units using Snowflake maintenance and suffers TXN
from outages
30 Node Hadoop Cluster and 46 Source Hadoop Vertica
node Vertica Cluster on premise Performance suffers during time
of intense reporting Multiple datamarts
Extremely security focused with
requirements for PCI Moving to BigQuery would create
a new set of problems, Redshift
Using Looker and Spark had the same problems REF/
TXN
Teams wanted autonomy, Getting data from partners is
but didn’t have resources to support painful and slow
Source In database Users, tools, website
transformations directly query data

Snowflake Value
Map their current data model easily SaaS service with Separate Warehouses for each team – zero
and quickly with the same SQL zero downtime contention and full independence on the same data

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HOW DO WE DO IT? A BRAND NEW ARCHITECTURE

Cloud Services

Management Optimization Security Availability Transactions Metadata

Semi-structured data

Data Science (L) Data Transformation (M)

Semi-structured data Structured data

SQL Queries (S) BI/Reporting

Structured data Multi-Cluster (M)

Multi-Tenant Snowflake Deployment

Flexible Cloud Storage For All Kinds of Data
Unlimited Compute Clusters to Serve Every Use
Easy-to-use Service with No Management
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