Shopify Dropshipping Through

Aliexpress
I am Moiz Khan
- 7 years of experience in digital marketing
- 5 years of experience in freelancing & making
money online (Affiliate marketing / Dropshipping /
Print-on-demand / freelance platforms / CPA
marketing etc)
- Ex-Head digital marketing at MCB Arif Habib
- Full time at Extreme Commerce
Course
1. Introduction
Outline For Shopify DS
3. Product selection & validation
-Self intro + experience share -What are winning products
-Setting up norms and ground rules -How to hunt them and their techniques
-What is dropshipping and what to expect from -Product validation before going live with any product
the course -Product pricing strategy
-Important chrome extensions to download
-Disclaimer 4. Everything about your store
-General vs Niche vs Single Product Store
2. Mind-set for success -Shopify navigation go-through
-Winning mind-set -Shopify important apps go through
-one thing concept -Optimized store front and product page pointers
-general store vs niche store vs one product store -Store creation sample
-What is better, woocomerce or shopify? -Payment method setup (2checkout, paypal, stripe)
-Clickfunnels & Pagefly use for landing page
experiences
Course Outline For Shopify DS
5. Influencer Ads

6. Facebook Ads Blueprint

7. Google Ads Blueprint

8. Supplier Strategy

9. Other important points to remember

-When to file your LLC
-Multiple ad accounts
-Store Automation (VA)
Winning product selection criteria
High Demand Wow factor
● Need ● Unique
● Passion ● Fun factor
● Trend ● Customization
● New product
● Emotional Aspect
Not Easily Available In
The Stores
● No competitor marketing it
● New product
● Low availability
https://web.archive.org/web/20170830124539/https://shop.gamerscavalry.com/
PROS OF DROPSHIPPING
● Low risk business: You only pay for ● Automated business: Products can be
goods sold to customers. There’s no imported to your store in only a couple
need to buy bulk inventory to get clicks. Orders can be processed in a
wholesale prices as dropshipping prices couple clicks too. You can do all this and
are already pretty low. more using Oberlo.

● Low cost: Since most goods come from ● Potential to change your life around!
China, the cost of goods is generally
rather low. Since product costs are low ● Easy to start: You’ll be able to start selling
you can price your products at market the same day you sign up. Products can be
value and run a profitable business. imported quickly and since you don’t won’t
carry inventory you can start promoting
them right away.
WHAT COSTS DO I INCUR?
● Shopify cost
● Product cost
● Ad cost
● App cost (alireviews, scarcity, social proof or upsell apps)
● Oberlo cost (Free version also available)
● Paypal fee 2.9% of the amount received
● Shipping cost (if any)
CHROME EXTENSIONS YOU’D BE NEEDING
● Ali Insider
● Ali Hunter
● Commerce Inspector
● Oberlo Extension
● Turbo Ad Finder (Redundant)
● Facebook pixel helper
● Similarweb
● Aliexpress Search By Image
● JoyPixels
● Chrome capture
● Lightshot
IS DROPSHIPPING SATURATED?
IF NOT WHY DO PEOPLE FAIL?
DROPSHIPPING TREND (LAST 5 YEARS)
95 - 99%
PEOPLE FAIL
● GREED ● WRONG NICHE SELECTION
● NO PRODUCT VALIDATION
● FALSE EXPECTATIONS
● GIVE UP! - NO WINNING
● LACK OF RESEARCH MINDSET

● LACK OF EFFORT

● POOR PRODUCT RESEARCH

● NOT BENCHMARKING “THE BEST”

Unrealistic Expectations
● Don’t fall into the money ● Discouragement = Failing!
making trap. Focus on With proper mindset, learn to
application of what you learn. battle your fears and
discouragement.

● Learning curve is steep and it

requires knowledge along with
practice. Remember, practice
without knowledge is
dangerous!
LEARNING CURVE & MINDSET IN
ECOMMERCE & BUSINESS
Unrealistic Expectations
● Don’t fall into the money ● Discouragement = Failing!
making trap. Focus on With proper mindset, learn to
application of what you learn. battle your fears and
discouragement.

● Learning curve is steep and it

requires knowledge along with
practice. Remember, practice
without knowledge is
dangerous!
The Dip
 HOW TO REAP
HUGE REWARDS
The Compound Effect

Small Choices + Consistency + Time = Exponential Growth

The Personal Example
● Learning to make my first cent ● Saw results flowing in at 27
through online business since I when I made my first Rs. 12,000
was 24 through a Facebook page.

● My consistency compounded
● Consistently worked at it and I was able to scale my
regardless of all the failures. model to make $36,000 in next
Didn’t GIVE UP! 10 months.
How Will It Work For You?
● Stop the lazy routine! ● That compounding will make a
multiplier effect and take you to
● Small actions will make all the the next level!
difference.
FOR EXAMPLE: Watch 1 course
video on daily basis + Will hunt x3
products on daily basis + Will
setup x1 Facebook ads campaign
on daily basis
ONE METHOD / THING IMPACT
“ YOU NEED TO BE DOING FEWER THINGS FOR
MORE EFFECT INSTEAD OF DOING MORE
THINGS WITH SIDE EFFECTS.

”
- Gary Keller
Concept of one method
● Simplify your work by focusing ● 80% of your results come from
on one thing at a time. 20% of the things you
implement.
● Increasing your focus on one
thing will have exponential ● Focusing on one thing =
results rather than spreading Scalability
yourself thin over many things Focusing on many things =
diminishing returns
Application of the concept
● Stop expecting miracle to work ● Focusing on “One thing” at a time
for you would help you become the
master. You can’t be the jack of all
at this game!
● Focus on one strategy that
works for you for an year long ● Focus on one specific product than
time before switching over focusing on generating sales
through the whole general store.
● Jumping between methods
would just cost you more as ● Focusing on one product would let
research requires most you dominate the niche vs
investment everyone who is spreading their
efforts across many.
THINGS YOU SHOULD ASK YOURSELF
● Which one requires the ● Which is easiest for
least start-up money? beginners to use?

● Which will cost you the ● What has the best

most money in the long dropshipping plugin?
term?

● Which is cheaper if you plan

on opening multiple stores?
WHICH ONE REQUIRES THE LEAST START-UP
MONEY?
WHICH WILL COST YOU THE MOST MONEY IN THE
LONG TERM?
WHICH IS CHEAPER IF YOU PLAN ON OPENING
MULTIPLE STORES?
WHICH IS EASIEST FOR BEGINNERS TO USE?
WHAT HAS THE BEST DROPSHIPPING PLUGIN?
Types Of Stores
3●Types Of Stores
General Store

● Niche Specific

● Single Product Store

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Advantages Of Each Type Of Niche
General Store
StoreSpecific One Product
Product Choice Huge (100+ Products) Specific (5 - 15 Products) One Product

Product Research Non-Extensive Moderate Extensive

Scalability Somewhat Potential Huge-Potential

Increase In Average Order Value Potential Huge-potential -

Circle Of Potential Buyers Huge pool Medium-High Specific

Competition Level Very High Moderate Low

Work Required (Product Related, Extremely Overwhelming Easy to adapt to Very Easy
Supplier Etc)

Achieving SEO Hard Moderate Comparatively Easy

Conversion Rate Low (Roughly between 0.5 ~ Medium ~ High (Roughly High (Roughly between 3 ~ 5%)
1%) between 1 ~ 3%)

Marketing Strategy All over the place Very targeted Extremely Targeted
General Store Examples
● www.hygoshop.com
● www.inspireuplift.com
● www.untilgone.com
● www.grandado.com
● www.bestchoiceproducts.com
● www.bluecrate.com
● www.wikipedeal.com
● www.treasurefan.com
● www.gadgetox.shop
● www.5econds.com

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Niche Store Examples
● www.phonebibi.com
● www.dogpawty.com
● www.sateur.com
● www.yourcatbackpack.com
● www.lilyvanity.com

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Single Product Store Examples
● www.beautyanvil.co
● www.firediffuser.com
● www.thebamandboo.com

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COVID-19 DS STRATEGY
Making Fixes
● Optimizing pages for conversions

● Improving social channels

● Fixing product photos

● Get email journeys sorted out

● Strategize how to go about after everything goes to normal

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What
● Informdropshippers are
your customers in advance doing
about delays (have a sticky announcement on
the header of the website)

● Talk to your suppliers. Ask them about current processing times

● Place an order yourself if necessary (do it after selling a few items)

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Overall suggestion

In situations like these, take this time to learn as much as you can
about dropshipping, paid advertising and also best practices
around store design and branding because once this all passes you
will be in a great position to hit the ground running.

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Niches Working For COVID-19
● Office furniture
● Sports clothing and accessories (Home workout equipment)
● Gaming accessories (Family games + Computer / Mobile Gaming Accessories)
● Toys
● Cooking accessories / Kitchen equipment
● Cleaning equipments
● Hair Accessories
● Health & Wellness

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Good / Winning Product 101
Finding Good Products 101
1. If you are new do NOT test products that cater to broad audiences
(that appeal to masses) unless you have an awesome video ad.
2. Always think about who you are going to target in the AD. If you can’t
immediately think of who to target then don’t test it.

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High Risk Products
AVOID TESTING HIGH RISK PRODUCTS
● Ingestibles (could backfire: health related issues or allergic issues)
● Products where you foresee liability
● Medical Products

NOT RECOMMENDED PROMOTING THESE

Medium Risk Products
ELECTRONIC PRODUCTS
● Electronic products are medium risk products due to high refunds and chargebacks
● Faulty / Damaged products
● Customers awareness about cheap knock-off products
● No instructions or manual included in a lot of them
● Batteries = Longer shipping times to UK
● Ask supplier if they have instructions or manual included + If it comes in a box
● Always inspect by buying the product before scaling it for more sales!
Medium Risk Products
CLOTHING
● Huge refund rate due to aliexpress clothing that doesn’t fit
● Wrong size charts
● Avoid testing clothing
● For clothing instead prefer to go with “POD”
Trademarked Products
● Avoid testing or promoting trademarked products
● The risk exposure is not worth it (Especially if you live in western country)
WHAT HAPPENS IF YOU GET CAUGHT:
1. YOU MAY GET A LETTER FROM SHOPIFY TO TAKE DOWN THE PRODUCT
2. THEY MAY SHUTDOWN YOUR STORE
3. THEY MAY REMOVE ALL TRADEMARKED PRODUCTS WITHOUT YOUR CONSENT
4. YOU MIGHT GET SUED FROM THE FRANCHISE FOR ALL THE DAMAGES (ESPECIALLY IF YOU’RE LIVING IN A WESTERN
COUNTRY)
How To Check Trademarked Products
● Do reverse image search
● Or simply image search the product on tineye.com
Some Winning Product Examples
Product Research 101
Product Research Methods
● One of the best Product Research
methods out in the market!

● The hard part is which products to

test, not finding products

● This is where “Product Validation”

comes in
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NEVER JUMP ON A PRODUCT WITHOUT

PRODUCT VALIDATION
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 Product Research Method #1
“News feed Spy”
Previously known as Turbo Ads
Chrome Extensions For A Dropshipper
● Ali Insider ● Aliexpress Search By Image
● Commerce Inspector ● JoyPixels
● Oberlo Extension ● Lightshot
● Turbo Ad Finder (Replaced ● Capture to a gif
With My Ad Finder) ● Video Downloader For Facebook
● Facebook pixel helper ● AdLibrary Helper
● Similarweb ● Tracking Ads - Big Spy

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Product Research Method #1
“My Ad Finder”
https://chrome.google.com/webstore/detail/my-ad-finder/jdelodjlpgkjenhcongcfdcocmjgjbci/related?
hl=en-US
Product Research Method #2
“Facebook DS News Feed”
Flooding Your FB News Feed With
Dropshipping Ads
● FB Pixel Helper
● Go on a shop > Select a product > Add to cart > checkout

● Replace the content id with the value in the code below

● fbq('track', 'Purchase', { content_type: 'product_group', content_ids:
'[X]' , value: Y, num_items: 1, currency: 'USD', })
● Go back to the shop > Right click on the checkout and click “Inspect”
● Go in console > Paste the code and press enter
Product Research Method #3
“Facebook Ads & Info”
About The Technique
● You spy ads based on pages that
are actively promoting
dropshipping ads and you get
more product ideas looking at
their other ads

● Usually active stores / pages are

promoting more than one product
or testing new products that have
potential

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Product Research Method #4
“MYIP.MS”
About The Technique
● You can go through all the shopify
stores in the world and then do
manual store / niche research

● Great for generating ideas! +

23.227.38.65
● Use it with chrome extensions:
Similarweb + Commerce
Inspector (150k+ Audience) +
● Use AliInsider to analyze
supplier performance
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Product Research Method #5
“3rd Party Tools”
About The Technique
● Subscribing to sites that have
experts hunting products for you

● They provide you insights on

products plus targeting options
such as demographics etc

● The con that they have so many

people subscribed to them that
everyone is cashing on the new
products added

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 Product Research Method #6
“Commerce Inspector - Viral Posts”
About The Technique
● Allows you to spy on trending
facebook ads

● Which also means trendy

products to test

● You can also use those ads to

spy on niches

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Product Research Method #7
“Free Shipping & 50% Off”
About The Technique

● You will find trendy products in last

month or this month

● Make sure to select the correct filters and

select products that has video views over
500k

● This technique will help you get your

hands on products that are “scoring sales”
at the moment, take your piece of pie!
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Product Research Method #8
“WTF! Products”
About The Technique
● Use “Aliexpress search by
image” + these sites to find
look-a-like products

● They only add wow products to

their website

● You can build one product sites

around the products

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Product Research Method #9
“Watch Count!”
About The Technique
● Look for “higher watch count”

● If you find a wow factor product,

use “aliexpress search by
image” to find it on aliexpress

● Products with high-demand on

ebay or amazon are also likely to
sell well on dropshipping, except
that they shouldn’t be easily
available in the stores.

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Product Research Method #10
“Best Seller String”
About The Technique
● Helps analyze past performance of
the dropshipping website

● You can go about testing same STRING

products with different strategy ￮
www.domainname.com/collections/all?
● Example: sort_by=best-selling
http://hygoshop.com/collections/all?s
ort_by=best-selling

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 Product Research Method #11
“Aliexpress Dropshipping Center”
About The Technique
● Analyze suppliers https://home.aliexpress.com/dropship
percenter/dashboard.htm
● Analyze their per day capacity to handle
orders and number of orders shipped

● Supplier health and reliability

● Product demand

● Above all, now Aliexpress has introduced

its very own “find winning products”
and its FREE!

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Shopify UI Tour
Product Validation
✅ Does the product solve a problem or improve quality of life?

✅ Does this product have a large target market?

✅ Is the product new or hard to find in traditional stores?

✅ Is the product unique and impressive?

✅ Is the product in an uptrend or downtrend?

✅ Are there any competitors doing well with this product?

✅ Does the product have a track record of selling well?

✅ Would you or someone you know be interested in buying this product?

E-Packet Countries
Australia Luxembourg
Austria Malaysia
Belgium Mexico
Canada Netherlands
Denmark New Zealand
Finland Norway
France Poland
Germany Portugal
Greece Russia
Hong Kong Saudi Arabia
Hungary Singapore
Ireland Spain
Israel Sweden
Italy Switzerland
Japan Thailand
Korea Turkey
Ukraine
United Kingdom
United States
PRODUCT PRICING
 Avoid running Free + Shipping offers

Avoid running products that can’t be priced $14.99

60% of the winners are priced between $14.99 - $29.99

30% of the winners are priced between $30 - $69.99

10% of the winners are priced at $70+

Price Points You Should Use:

$14.99, $19.99, $24.99, $29.99, $34.99, $39.99, $44.99, $49.99,
$59.99, $69.99 etc

Note: To start sales initially, start with price points below with small profit margin(to check product demand
and build pixel data for that product), then price it up after 20 ~ 30 sales with improved sales product page
and description
DIFFERENT STRATEGIES
3 TYPES OF STRATEGIES
SAFE AGGRESSIVE BRAND CENTRIC
DROPSHIPPER DROPSHIPPER DROPSHIPPER
OBJECTIVE Testing from general store > Testing products on one product Sustainable Dropshipping Brand
Taking winners to one stores directly. Closing the store (6-8 ~ 2 years)
product after sales have exhausted.

AD SPENDING BUDGET 500 ~ 1500$ $3000 ~ $5000 $15000 ~ $30000

SUPPLIER STRATEGY Aliexpress Suppliers Aliexpress > Private agent (10+ Private agent (atleast 30+
orders) orders)

BASELINE STRATEGY FOR ADS Uses ads available on Same as Safe Dropshipper Orders the product, films it and
facebook for same product then uses original content to
or the ones provided by promote them on facebook and
supplier. google. (Or outsources it =
If potential = Then get an https://tinglymedia.com/)
original one made.

PROCESSING & SHIPPING TIMES 20 ~ 40 Days (ePacket) 20 ~ 40 Days (ePacket) > Shifts 7 ~ 10 Days
to private supplier (7 ~ 10 days)

CUSTOM PACKAGING N/A N/A Yes

What is your first impression?

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What is your first impression?

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Scaling Secret - Fulfillment / Packaging
● CJ Dropshipping (10+ Orders)

● Wiio (10+ Orders)

● Most private fulfillment agents are 30+ Orders

● Remember packaging is the first thing a customer gets and has a huge
impact on customer feedback score
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More Suppliers….
● SaleHoo
● ChinaImportal
● Spocket
● Doba
● DHgate
● Sunrise Wholesale
● Megagoods

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3 Ways To Get Custom Packaging
● Go to alibaba and search for “cardboard box packaging”
● Ask your supplier, like wiio or cj dropshipping
● For extra mile go for: https://www.the-packtory.com/

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Buying Inventory For Winners In Advance
● If you’re selling 100 units / day for your product, buy 3-4 days of inventory
in advance
● Ask your supplier if he has shipping lines that would get things out to US /
EU in 7 to 10 days then stick to that (even if for extra $2-3, It’s worth it)
- Greater ROI from repeat purchases
-Minimize negative reviews (Especially 3rd Party sites like trust pilot)

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Customer Feedback Score On Facebook

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SAFE DROPSHIPPING
STRATEGY
Store Setup
❌ Never directly start with a one product store

✅ Start with a general store and test products

✅ If you have a winner, build a niche store around that winning product

✅ Have all products be displayed at 50% off with a striked-out price (scarcity technique)
Store Apps

● Klaviyo
● Privy
● Loox
● Product Options by Bold
● ShopPop
● Frequently Bought Together
● Trackify (FB Custom Conversions)
 WireFrame For An
Optimized Product Page
Product One Liner Headline - Examples
● Combat Poor Posture and Dreadful Back Aches From Sitting All Day!
● GET RID OF THE SNOW! THE ICY WINDSHIELD WITH THIS COOL
TOOL…
● 🔥 93% customers buy 2 or more to save 🔥
● The Beard Straightening Comb is the first ever men’s heated straightening
brush, designed exclusively to smooth out facial hair for an effortlessly soft
finish.
● THIS SANDAL DOESN'T JUST LOOK AMAZING, IT ALSO HELPS TO FIX
YOUR FOOT POSTURE!
Other Product Based Headlines
● How to use?

● Frequently Asked Questions?

● Size Chart:

● Specifications

● Testimonials
Product Page Optimizations

FOR REFERENCE VISIT: WWW.THECLEVHOUSE.COM

✅ 2-3 para description on what the product is what and what the product does

✅ High quality images without watermarks

✅ “Not sold in stores” , “Limited quantity remaining”

✅ Have all products be displayed at 50% off with a striked-out price (scarcity technique)

✅ Add a coupon code banner (pure preference)

✅ Product features bullet points

✅ 2-3 weeks of delivery due to high

demand

✅ Click “Add to cart” button before

stock runs out

✅ Use different colors, underline, bold

and italic to make text stand out

✅ 3-5 points customer promise

✅ “Not sold in stores” , “Limited

quantity remaining”
3-5 Customer Promise Examples

● 60 DAY MONEY BACK GUARANTEE

● SAFE PAYMENTS WITH PAYPAL AND STRIPE

● TRACKING NUMBER FOR EVERY ORDER

Themes For General Store

Highest Converting Paid Themes:

“Booster 3.0”, “Shoptimized” & “Ecom Turbo”
Has built-in scarcity themes, Fast load time & The conversion funnel is very
optimized.

Highest Converting Free Themes:

“Brooklyn”
 FACEBOOK ADS
& IMPORTANT THEORY
Understanding The Auction

- Facebook is an auction platform, - Too many advertisers, not enough

advertisers are competing for a limited space
space
- Winning advertisers are the ones who
- Auction is NOT only based on money test relentlessly to find the best
but also based on user experience audiences and the best creatives
How It Works - Layman example THRESHOLD TO WIN THE AUCTION IN
ORDER TO START SHOWING THE ADS

Ad relevance, quality estimated action

rates, engagement rates

BID (e.g how much you need to PAY)

Your You
Competitor
Importance of Ad Relevance / Quality

- Assuming you have a good offer, your - Two step approach to increase
main focus should be to improve the relevance:
relevance to improve the costs 1. Identify top audiences that are
interested in your product
2. Test new creatives to see what resonates
with the audience
What you What they’re
want to say interested in

RELEVANC
E
Data Is Your Best Friend!

- Facebook collects data through PIXEL - Successful eCommerce ads are

who visits your website and which events about = Proven Offer + Data
they trigger
Collection + Creative
- Once you have the data, finding the Optimization
right audience is easy using conversion
optimization + look-a-like audiences
FACEBOOK ADS MANAGER
WALKTHROUGH
2 Types Of Ad Managers
￮ One attached to your personal Profile
￮ Second one attached to business manager (better choice)
Personal Ads Manager
￮ This one is attached to your personal profile which is dormant.
Steps listed below on how to activate it.

STEP 1

STEP 4

STEP 2
STEP 3 122
Creating Business Manager
￮ Second one is created using Business manager.
￮ STEP 1: Visit the website below:

business.facebook.com

123
Creating Business Manager

￮ STEP 2: Click on “Create

Account” and then login to
facebook when asked

124
Creating Business Manager

￮ STEP 3: Set your business

manager account name, your
name and business email.

125
Creating Business Manager

￮ STEP 4: Enter your business

details: address, phone
number, and website. 

126
Business Manager Created!
Once you signup, you are launched directly into the Business Manager
app that will look something like this:

127
Attaching Page To Your Business Manager
STEP 1: From the Business Manager dashboard, click Add Page.
Then, in the pop-up box, click Add Page again.

128
Attaching Page To Your Business Manager
STEP 2: Click on “Request Access”

129
Attaching Page To Your Business Manager

STEP 3: Type in the name

of the page you want to
attach to your business
manager.

130
Creating Ads Manager Via Business Manager
STEP 1: From the Business Manager dashboard, click Add Ad Account, then Add Ad
Account again, and then enter the ad account ID, which you can find in Ads Manager.

131
If you don’t already have a Facebook ads account,
here’s how to set one up.

132
Creating Ads Manager Via Business Manager
STEP 1: From the Business Manager dashboard, click Add Ad Account, then Create
Account.

133
Creating Ads Manager Via Business Manager
STEP 2: Enter your account details, then click Next.

134
Creating Ads Manager Via Business Manager
STEP 3: Enter your account details, then click Next.

135
Assigning People Roles To Business Manager Assets

STEP 1: Go in your Business

Manager settings, then click People

136
Assigning People Roles To Business Manager Assets

STEP 2: Then click on “+ Add”

137
Assigning People Roles To Business Manager Assets

STEP 3: Enter the business email

address of a team member you want
to add. Then click Next.

138
Assigning People Roles To Business Manager Assets

STEP 4: In the left

menu, click on Pages.
Choose which pages
you want this team
member to work on.
Customize the
individual’s access
using the toggle
switches.

139
Assigning People Roles To Business Manager Assets

STEP 5: Then click

on Ad Accounts.
Again, customize the
user’s access using
the toggle switches.
When you’re finished,
click Invite.

140
Understanding Facebook Campaign Structure

141
Creating A Campaign – Selecting Campaign Objective

142
Setting Up Ad Sets

STEP 1 STEP 2
143
Setting Up Ad Sets

STEP 3 STEP 4 144

Setting Up Ads

STEP 1

145
Setting Up Ads

STEP 2
146
Setting Up Ads

STEP 3

147
Adset Budget Optimization Vs Campaign Budget Optimization

148
Lifetime Budget Optimization

Note: Can only be setup at the start of the

campaign setup. 149
Facebook Pixel & Getting Most Out Of It
Targeting Structure

1. Flex targeting
2. Stack targeting
3. Single interests based targeting
Audience Targeting Ways

1. Normal / Common Targeting

2. Affinity Based Targeting
3. Competition Based Targeting
4. Suggestion Based Targeting
5. LAL 1 - 6% Targeting
6. Persona Based Targeting
7. Behavioral Targeting
Campaign Setup

Finding a winning product is:

40% Product Selection 35% Ad Creative 25% Targeting

Campaign Setup

DON’T GET TOO FOCUSED ON “PERFECT TARGETING”

Your focus should be to build pixel data so that you can create strong LLAs so that you can
scale later

LLAs are where you will make the most money

Facebook Ad Strategy Overview

Initial Data Collection

Initial Creative Test - Test 10 single interests in audience sandbox campaign
Optional but recommended - Over 2000, 95% VV LAL in new campaign (0-5%, 5
- Test 3+ creatives in a creative sandbox campaign segments)
- Use only top creative from initial test

Creative Optimization Data Driven Targeting

Optional if already profitable
- Narrow down top interests to best age/gender/country
- Test new creatives in creative sandbox
- Launch new interests similar to top ones
campaign with your best audiences to lower
- Launch new campaign for each LLA type once you have
costs
enough data (>500 events) (0-5%, 5 segments)
I.e WV, VTS 25%, ATC, IC, PUR, FB/IG
Creative Optimization ENG value-based LALs...
- Full video angle
- Scroll stopper (leading 3-sec)
- Ad copy
-Thumbnail
Initial Creative Test Campaign - Creative Sandbox WC(VC)
Budget Optimization

Budget = # of test adsets * $10-20

ABO

- Pause each adset after getting

1000 impressions (can set
automated rule) Adset #1 Adset #2 Adset #3
US, UK, CA, AU US, UK, CA, AU US, UK, CA, AU

- Look at CTR(link), cost per - if general product, no

detailed targeting
- if general product, no
detailed targeting
- if general product, no
detailed targeting

unique content view, cost per - if niche product, stack 3-

5 broad niche interests
- if niche product, stack 3-
5 broad niche interests
- if niche product, stack 3-
5 broad niche interests

unique add to cart -automatic placements -automatic placements -automatic placements

$5-10 minimum spend $5-10 minimum spend $5-10 minimum spend

limit limit limit
- Change one variable at a time
(thumbnail / ad copy etc.)
Ad #1 Ad #2 Ad #3
- First video or image - First video or image - First video or image
- Everything else identical - Everything else identical - Everything else identical
as 2 other creatives as 2 other creatives as 2 other creatives
Initial Data Collection Campaign - Interest Sandbox WC(PUR)
Campaign
Budget Optimization

CBO
(Single Interests) Budget = # of test adsets * $10-50

- Use cost per purchase as main

Adset #1 Adset #2 Adset #10
metric US, UK, CA, AU US, UK, CA, AU US, UK, CA, AU

- First single interest - Second single interest - 10th single interest

- I.e. if # of PUR = 0 & ad spend - Narrow to age/gender if - Narrow to age/gender if - Narrow to age/gender if
100% sure, otherwise leave 100% sure, otherwise leave 100% sure, otherwise leave
> breakeven cost per purchase, broad broad
... broad
- Automatic placements - Automatic placements - Automatic placements
pause adset - 1-day click optimization if - 1-day click optimization if - 1-day click optimization if
selling price <$50, selling price <$50, selling price <$50,
*can do the same with ATC if trying to otherwise default 7-day- otherwise default 7-day- otherwise default 7-day-
save budget, but less reliable (KPI click 1-day-view click 1-day-view click 1-day-view

spreadsheet!) 5$-25 min spend limit 5$-25 min spend limit 5$-25 min spend limit

Ad #1- Winning Creative Ad #2 - Winning Creative Ad #10 - Winning Creative

From Initial Test From Initial Test From Initial Test
Initial Data Collection Campaign - Interest Sandbox WC(PUR)
Campaign
Budget Optimization

CBO
(Single Interests) Budget = # of test adsets * $10-50

- You can do this before single

interests if you want if VV rule
complies. Adset #1 - 95% VV Adset #1 - 95% VV Adset #1 - 95% VV
1% LAL 1-2% LAL 4-5% LAL
US, UK, CA, AU US, UK, CA, AU US, UK, CA, AU
- Once you reach >2000, 95% VV on
your best creative (you can check - Select LAL in custom
audience section and leave
- Select LAL in custom
audience section and leave
- Select LAL in custom
audience section and leave
using the ads manager columns), everything else broad everything else broad
... everything else broad
- Automatic placements - Automatic placements - Automatic placements
create 95% VV LALs. - 1-day click optimization if - 1-day click optimization if - 1-day click optimization if
selling price <$50, selling price <$50, selling price <$50,
otherwise default 7-day- otherwise default 7-day- otherwise default 7-day-
- Launch in new campaign as shown click 1-day-view click 1-day-view click 1-day-view

- No spending limits rule required.

Ad #1- Winning Creative Ad #2 - Winning Creative Ad #5 - Winning Creative

From Initial Test From Initial Test From Initial Test
Initial Data Collection Campaign - Interest Sandbox WC(PUR)
Campaign
Budget Optimization

CBO
(Single Interests)
Budget = # of test adsets * $10-50

- Let campaign optimize and

don’t pause adsets, usually Adset #1 - 95% VV Adset #2 - 95% VV Adset #3 - 95% VV
1% LAL 1-2% LAL 4-5% LAL
starts slow and optimizes in a US, UK, CA, AU US, UK, CA, AU US, UK, CA, AU
day, 2 or 3
- Select LAL in custom - Select LAL in custom - Select LAL in custom
audience section and leave audience section and leave audience section and leave

- If campaign spend is over 2X

everything else broad
- Automatic placements
everything else broad
- Automatic placements
... everything else broad
- Automatic placements
- 1-day click optimization if - 1-day click optimization if - 1-day click optimization if
breakeven cost per purchase selling price <$50, selling price <$50, selling price <$50,
otherwise default 7-day- otherwise default 7-day- otherwise default 7-day-
with no purchases, pause click 1-day-view click 1-day-view click 1-day-view

campaign

Ad #1- Winning Creative Ad #2 - Winning Creative Ad #3 - Winning Creative

From Initial Test From Initial Test From Initial Test
(Multiple winning creatives (Multiple winning creatives (Multiple winning creatives
would also work) would also work) would also work)
Troubleshooting Checkpoint!

- At this point, if you have tested 3+ good - Work on fixing it before opening more
creatives and haven’t identified any on testing audiences, otherwise you will
profitable audiences, the problem is most likely lose money
likely your offer or the product itself
- If there’s nothing left to improve,
- Identify where the drop off is happening consider switching products and starting
(view reading data lesson for over
troubleshooting advice)
Facebook Ad Strategy Overview

Initial Data Collection

Initial Creative Test - Test 10 single interests in audience sandbox campaign
Optional but recommended - Over 2000, 95% VV LAL in new campaign (0-5%, 5
- Test 3+ creatives in a creative sandbox campaign segments)
- Use only top creative from initial test

Creative Optimization Data Driven Targeting

Optional if already profitable
- Narrow down top interests to best age/gender/country
- Test new creatives in creative sandbox
- Launch new interests similar to top ones
campaign with your best audiences to lower
- Launch new campaign for each LLA type once you have
costs
enough data (>500 events) (0-5%, 5 segments)
I.e WV, VTS 25%, ATC, IC, PUR, FB/IG
Creative Optimization ENG value-based LALs...
- Full video angle
- Scroll stopper (leading 3-sec)
- Ad copy
-Thumbnail
Data Driven Targeting (LALs)

- Launch a new campaign for each LAL - If campaign spend is over the breakeven
type once you get enough data (>500 cost per purchase with no purchases,
events) pause campaign

- Same structure as the 95% VV LAL - Once you find 2-3 consistently
setup shown earlier profitable LAL types, you are ready
for “Super LAL” scaling
- Let campaign optimize and don’t pause
adsets, usually starts slow and optimizes
in a day, 2 or 3
Problem People Face
Standard Conversion Events
View Content
Add to Cart
Purchase

Inefficient 1 % LAL Audience

Purchase

Add to cart
Facebook Pixel & Getting Most Out Of It
1. Make separate content views / add to cart / purchase conversion events for each product
2. Creating LAL for purchases (without custom conversions) would end up creating inefficient
audiences for specific product ad scaling
3. To resolve this issue easily, install Trackify Shopify App ($19.99)
4. Trackify will help supercharge your pixel data which is your most valuable asset
Facebook Audiences
Traffic People who have seen your ad and/or website (WARM)
Temperature People who have not seen your ad and/or website (COLD)

Custom Audiences

Email list (WARM)

Web traffic (WARM)
Engagers (WARM)
Video viewers (WARM)
Lookalikes - LAL - (COLD & WARM)

NOTE: LAL audiences can be built from a custom

audience when the audience reaches >100 users
For AdCopy

https://yaytext.com/
DROPSHIPPING PRODUCT
SELECTION FORM
https://docs.google.com/forms/d/e/1FAIpQLSfQX-R4SRDDmp-FpG1Dsfz3tVvkBE
k0HZ8caA2mCSoiwdj6gw/viewform
When To Kill Or Scale An Adset?

- Ad set spend ≥ $10 or BEP = Kill it! - If campaign spend is over the breakeven
- Kill an Ad set if it reaches your BER cost per purchase with no purchases,
pause campaign

- Once you find 2-3 consistently

profitable LAL types, you are ready
for “Super LAL” scaling
How to price products?

- Ad set spend ≥ $10 or BEP = Kill it! - If campaign spend is over the breakeven
- Kill an Ad set if it reaches your BER cost per purchase with no purchases,
pause campaign

- Once you find 2-3 consistently

profitable LAL types, you are ready
for “Super LAL” scaling
Pointers to remember for making DS Video

- Ad set spend ≥ $10 or BEP = Kill it! - If campaign spend is over the breakeven
- Kill an Ad set if it reaches your BER cost per purchase with no purchases,
pause campaign

- Once you find 2-3 consistently

profitable LAL types, you are ready
for “Super LAL” scaling
How to find SATURATION in products I hunt?

When To Kill Calculating BER

- Ad set spend ≥ $10 or BEP = Kill it!
OR BER = Sale Price / Profit Margin
- Kill an Ad set if it reaches your BER

Scaling
- Adset gets 2+ sales and is profitable = Duplicate the adset and double /
triple the budget
HOW TO MAKE DS VIDEO
ADS THAT WORK!
Which Video Is Likely To Convert More?
Optimized Videos Look Like This...
It Looks Something Like This

Problem Solution Features

Stages Of Perfect Video Ad

Create
Highlight Add Value
Offer Virality Call-To-
Pain (Highlight
Solution (Sharing is Action
Points Features)
caring)

Optimized Videos should be between 15 ~ 30

seconds Ideally!
Better Thumbnails