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Presentation On ROI To Cost Effectiveness 33

The document discusses ROI and cost effectiveness of digital marketing. It defines digital marketing ROI and how to calculate it. It then provides ways to improve digital ROI, benefits of digital marketing, ways it can be cost effective, and how companies evaluate the cost effectiveness of digital strategies.

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Tanmay Tiwari
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204 views10 pages

Presentation On ROI To Cost Effectiveness 33

The document discusses ROI and cost effectiveness of digital marketing. It defines digital marketing ROI and how to calculate it. It then provides ways to improve digital ROI, benefits of digital marketing, ways it can be cost effective, and how companies evaluate the cost effectiveness of digital strategies.

Uploaded by

Tanmay Tiwari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presentation on ROI to Cost

Effectiveness

SUBMITTED TO : PROF. ATUL MATHUR(HOD)

SUBMITTED BY : TANMAY TIWARI


B.TECH CSE 4TH YEAER
INDEX
What is digital marketing ROI?
How to calculate ROI in marketing?
Ways to improve digital marketing ROI.
Benefits for business through digital marketing.
What are the ways digital marketing cost
effective?
How a company evaluates cost effectiveness of
digital strategies?
Conclusion.
What is digital marketing ROI?
 Inthe world of digital marketing, Return on
Investment (ROI) is known as the measure of
profit or loss generated on your campaign
efforts. A positive ROI essentially means that a
campaign is making more money than what was
spent—and vice versa for negative ROI.
Ways to improve digital marketing ROI:
Know the Value of Data.
Be a Marketing-Driven Organization.
Establish ROI Goals.
Identify and Seize Opportunities.
Use Predictive Modeling.
Add Marketing Automation.
Experiment and Make Adjustments.
Benefits for business through digital
marketing:

Local Reach.
Lower Cost.
Easy to Learn.
Effective Targeting.
Multiple Strategies.
Multiple Content Types.
Increased Engagement.
What are the ways digital marketing cost effective?

Retargeting ads.
Use Free Publicity.
Use Social Media.
Create Partnerships With Other
Organizations.
Outsource It When You Can't-Do It Yourself.
Join Local Clubs and Organizations.
Build a Website for Your Business.
How a company evaluates cost effectiveness of digital strategies?

There are two cost effectiveness strategies


which are following as :

 Cost benefit method.


 Cost effectiveness evaluation.
Conclusion

As you can see there are lots of benefits with


effective Digital Marketing ROI measurement.
You won’t get it right every time.  However, the
only way to improve your digital marketing
campaigns is to know where you stand with
your existing campaign.and make sure that your
goals are SMART- Specific, Measurable,
Attainable, Realistic, and Time-bound.
Thank you

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