WHAT IS PERSONAL BRANDING ?
• Personal branding is the practice of marketing
people and their careers as brands.
• It is an ongoing process of developing and
maintaining a reputation and impression of an
individual, group, or organization.
• Personal branding defines success as a form of
self-packaging.
• Your personal brand is how you promote yourself.
• It is the unique combination of skills, experience,
and personality that you want your followers to
see.
• It is the telling of your story, and the impression
people gain from your online reputation.
PERSONAL BRANDING TIPS
1. Create content with a purpose
• To attract more people and buyers to your
personal brand is to create and share
new content all the time. Every piece of
content you create should be created with
a budget and a specific goal in mind.
• It doesn't matter if you created a new blog
post, tweet, Instagram story, or video, you
should always spend time getting your
content in front of the right people at the
right time in their journey.
2. Be Consistent, Show Up &
Serve
When building a personal brand,
it is important that your social
media channels are consistent
across every platform, visually
appealing, and represent the type
of influential person you want to
be. Whatever niche you chose to
be in, stick to it, and be
consistent.
3. Find A Unique Selling
Proposition
• Find what is unique and special to your brand that will
make you stand out from the competition.
• Coca-Cola was one of the first businesses to
incorporate personal branding into their marketing
strategy and campaigns.
• They were one of the first brands to focus on brand
personality and emotional advertising.
• The brand created an identity that's built around values
of joy, experience, community, and happiness. They
created a brand that showed people the type of lifestyle
that they wanted to be associated with.
Blogging for personal branding is one strategy used by
many of the top influencers.
This personal branding strategy will require the most upfront work
but will ultimately be the most rewarding. Or you can write guest
posts on top blogs within your niche. This will allow you to build
an audience faster but you don’t own any of the virtual properties.
5.SOCIAL MEDIA NETWORK
Social Media is a powerful tool to
establish a personal identity, build your
image, and stand out in your industry.
Creating and sharing high-quality
content when branding yourself on social
media always lifts up your brand in the
eyes of Google. It also drives better
engagement because people love to
read and share relevant information.
BENEFITS OF PERSONAL BRANDING
1. You’re More Visible Online
When you engage in personal branding, you automatically become more
accessible and more visible to your online audience. People can find you
with a simple Google search or interact with you on your various marketing
channels.
2. You Can Leverage Your Network
As you grow your online brand, you'll develop an ever-growing network of
people in your industry, potential customers, and existing customers. This
network can become a huge asset when it comes to growing your business.
3. Your Business Will Become Stronger
Your personal brand can benefit your business brand and vice
versa. While they are two distinct entities, they will intersect
naturally because you are in charge of your business.
4. You Can Leverage Your Brand to Build Partnerships
Partnerships are an excellent way for Knowledge Commerce
professionals to join forces and to improve both of their brands.
When you create a product with another professional, you each get
access to each other's audiences
5. Your Online Relationships Will Flourish
It can be difficult to maintain online relationships with peers and
customers, but when you have a strong personal brand, you can expect
those people to continue to come back to your website and other
marketing channels on a regular basis.
6. You’ll Build Confidence
As you get more comfortable with personal branding, you might find that
your confidence rises. You won't feel as anxious about sharing personal
details with your audience, getting in front of the camera, and other
aspects of online personal branding.
