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Business Communication: Mba 1 Semester (KMBN107)

This document discusses business communication and provides definitions and classifications of communication. It defines communication as the interchange of thoughts, opinions, or information through speech, writing, or signs. Communication can be intrapersonal, interpersonal, group-based, or mass. The objectives or purposes of communication are to inform and persuade. To inform is to share facts, as seen in the examples about farming crops and virus transmission. To persuade is to convince others or change their opinions or behaviors.

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Sergio Ramos
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380 views20 pages

Business Communication: Mba 1 Semester (KMBN107)

This document discusses business communication and provides definitions and classifications of communication. It defines communication as the interchange of thoughts, opinions, or information through speech, writing, or signs. Communication can be intrapersonal, interpersonal, group-based, or mass. The objectives or purposes of communication are to inform and persuade. To inform is to share facts, as seen in the examples about farming crops and virus transmission. To persuade is to convince others or change their opinions or behaviors.

Uploaded by

Sergio Ramos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BUSINESS

COMMUNICATION
MBA 1 st Semester (KMBN107)
UNIT – 1
LECTURE - 1
WATCH THIS VIDEO:
THE 7 HABITS OF HIGHLY EFFECTIVE P
EOPLE SUMMARY - YOUTUBE
Understanding communication
 Latin word “Communis” means common – Refers to a natural activity of all humans, which is to
convey opinions, feelings, information and ideas to others through words (written or spoken), body
language or signs.

 “ Communication is an interchange of thoughts, opinion or information through speech, writing or


signs” – Robert Anderson

 “Communication is the process by which information is passed between individuals and or


organizations by means of previously agreed symbols” - Peter Little

 “Communication may be broadly defined as the process of meaningful interaction among human
beings. More specifically, it is the process by which meanings are perceived and understandings are
reached among human beings”. – D.E. McFarland
Classification/Forms of Communication:

On the basis of no. of persons who receive On the basis of medium employed
message
◦ Verbal Communication
◦ Intrapersonal (speaking/listening/writing/reading/thinking)
◦ Interpersonal ◦ Non – Verbal Communication
◦ Group Communication (pictures/signs/gestures/facial expressions)
◦ Meta – Communication (when speaker’s choice of
◦ Mass Communication
words unintentionally communicates more than what
the words themselves state e.g. “I’ve never seen you so
smartly dressed”
Objective of Communication
Purpose of Communication

To Inform To Persuade
Communication to Inform
◦ Farming provides most of the food we eat. Our chief food crops are cereals or
grains. Cereals include maize, rice and wheat. We also grow barley and gram.

◦ How easily a virus spreads from person-to-person can vary. Some viruses are
highly contagious, like measles, while other viruses do not spread as easily.
Another factor is whether the spread is sustained, which means it goes from
person-to-person without stopping. The virus that causes COVID-19 is
spreading very easily and sustainably between people.
Communication to Persuade

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