BUTTERFLY PEA FLOWER
HERBAL TEA
“Fly high blue butterfly mapapa TEAnk you ka sa galling
Mag pahealing!”
CHAPTER 1
EXECUTIVE SUMMARY
Butterfly Pea Flower is a propositional business located in municipality of Aborlan Palawan
specializing in handmade dried herbal flower called bluebell vine that grow effortless in neutral soil,
such as the Philippines. The product will undergo the traditional method of drying and preserving before
offering it to the market.
VISION
To be the leading provider/supplier of herbal medicine in municipality of Aborlan, Palawan
MISSION
Butterfly Pea Flower seek to employ dedicated people that will bring success to the business and
aims to gain customer loyalty by providing quality health product that will positively impact the wellness
of our customer.
CORE VALUES (HEALTH)
Healthy – Product is jam-packed full of health benefits
Environmental- Our business is incline with nature which strengthens
relationship between man and environment
Affordable – We offer cheap price because we care for your well being
Longevity – Product that values your life
Treatment - The product that cares and cure your pain
Harmless – Brings no harm, only ease
CHAPTER II
GOALS
A. Marketing Department
•To attract customers
•To promote brand awareness
B. Production/Operations
•Create quality products
•Production within timelines
C. Finance/Accounting
•Proper recording of financial transactions
•Financial stability of the business
D. Human Resources
•Hiring excellent workers with pleasing personality
•Properly trained workers
E. Management Information
•To have an available information to clients
•To have an efficient and effective planning and control functions of the management
CHAPTER III
OBJECTIVES
A. Marketing Department
Objective 1- To stablish good packaging and design of the product
Objective 2- Increase sales in the marketplace
Objective 3 – Promote website
B.Production/Operation
Objective 1 –Ensure the organization meets the needs of the customers
Objective 2 – Increase the amount of value before the end of the year
C.Finance/Accounting
Objective 1 – Maintain accurate and complete record of all financial transactions of the business
Objective 2 – Determine the net worth of the business every end of the month
D.Human Resources
Objective 1- Before the operation begins, hire qualified employees.
Objective 2 -Provide orientation and trainings for employees
E. Management Information System
Objective 1 –accurate and up to date information
Objective 2 –Improving organizational strengths and weaknesses
CHAPTER IV
ORGANIZATIONAL CHART AND JOB DESCRIPTION OF KEY PERSONNEL
ORGANIZATIONAL CHART
BUSINESS
OWNER/MANAGER
ACCOUNTING HUMAN INFORMATION
MARKETING PRODUCTION
/FINANCE RESOURCE SYSTEM
EMPLOYEE EMPLOYEE EMPLOYEE EMPLOYEE EMPLOYEE
JOB DESCRIPTION OF KEY PERSONNEL
Business Owner/ Manager
Job Description
Managers ensure that their assigned department, store, or district is well staffed and provisioned, adheres to quality and service standards,
increases revenue and market share, and helps the business accomplish its goals. They hire and train employees, help develop and implement
business strategies, and perform a variety of other tasks to ensure the business is thriving.
Duties and Responsibilities
• Delegating responsibilities and supervising business operations
• Hiring, training, motivating and coaching employees as they provide attentive, efficient service to customers, assessing employee
performance and providing helpful feedback and training opportunities.
• Resolving conflicts or complaints from customers and employees.
• Monitoring store activity and ensuring it is properly provisioned and staffed.
• Analyzing information and processes and developing more effective or efficient processes and strategies.
• Establishing and achieving business and profit objectives.
• Maintaining a clean, tidy business, ensuring that signage and displays are attractive.
• Generating reports and presenting information to upper-level managers or other parties.
• Ensuring staff members follow company policies and procedures.
• Other duties to ensure the overall health and success of the business.
Production
Job Description
responsible for helping assemble and prepare products for shipment. Their duties include placing raw materials or products into
manufacturing machines to aid the assembly process, packaging finished products and organizing them for shipments and
completing checks on equipment and products to ensure quality production.
Duties and Responsibilities
• Monitor the efficiency of the production line to ensure timely load and shipment
• Assemble and prepare goods for shipment
• Complete quality assurance testing on goods and products
• Maintain proper storage for material and product inventory in warehouses
• Organize inventory in an easy-to-access process
• Utilize machinery such as forklifts to load orders
• Maintain the quality and upkeep of warehouse equipment including machinery
• Move materials or completed products and packages to established locations.
Human Resource
Job description
human resources hire will assist the vice president of human resources in all areas of HR to support our employees. From helping with payroll to
hiring new team members, they’ll be involved in every stage of the employee lifecycle. They will be the go-to person for all employee concerns and
will assist the VP with management, including updating onboarding processes and communicating high-level issues.
Duties and Responsibilities
• Oversee employee performance and collaborate with management to evaluate underperforming employees
• Ensure employee compliance with all company policies and state/federal laws and regulations
• Establish relationships with all employees in a professional, trustworthy, and open manner
• Create a welcoming environment for all employees
• Encourage employee communication with HR
• Maintain employee records and update as needed
• Update company policies and benefits package
• Facilitate communication between management/department heads and employees
• Co-manage meetings along with VP
• Educate employees on company benefits and rewards, including promotion and education opportunities
• Complete payroll paperwork
• Assist management with corrective action as needed
• Assist management and department heads with conflict resolution and accidents
Information system
Job description
To write an effective information systems job description, begin by listing detailed duties, responsibilities and expectations. We have included information
systems job description templates that you can modify and use.
Duties and Responsibilities
• Implements backups of servers following standard backup procedures and maintains documentation of server systems pertinent to operations and system
administration
• Manage all information system changes ranging from content to system functionality
• Development of new systems by characterization needs, analysis, testing including system implementation phase
• Support existing systems performance and give solutions to system's users issues
• Work diverse development environments (C #, SharePoint, SQL)
• Development and management reports in advanced tools (SSRS )
• Coordinate ongoing review meetings to ensure that all project team members are able to complete project on time
• Management of an Application Support Engineering Team to manage high level incidents, document and share root cause analysis knowledge within the
IT Organization on repeatable issues on remediation projects
• Provide regular incident reports back to business owners with root cause analysis of priority incidents
• Provide daily support to all PRC Branches and Chengdu Rep Office staffs and visitors
CHAPTER V
SWOT ANALYSIS
Strengths Weaknesses
Supplies are readily available within our area Consumers' skepticism concerning the product's side effects
Cheap Price lack of brand recognition
Product method at a low cost Location of the business
Health Benefits The healing process is slower.
Consumable without prescription Unapproved FDA
Natural product
Appealing packaging
Health conscious consumers
Opportunities Threats
Improved workplace Competitors within the local area
Increased Brand Awareness Depletion of resources
Increased of demands Increased of demands on manufactured drugs
Provide livelihood to locals Wavering customer loyalty
Expansion to new markets Low brand awareness
Increasing herbal awareness Negative word of mouth
CHAPTER VI
STRATEGIES
Marketing Department
Strategy 1 - Develop attractive and appealing packaging
Strategy 2 - Word-of-mouth marketing
Strategy 3 – Social Media Presence
Production/Operations
Strategy 1 – Take the customers feedback seriously
Strategy 2 – Keep customer records
Strategy 3 - Production is planned and scheduled to ensure goods are completed within the specific time
Finance/Accounting
Strategy 1 – Use journal entry to manually enter the account numbers and debits and credits for each individual transaction
Strategy 2 – Use balance sheet to determine the business’s assets and liabilities
Human Resources
Strategy 1 – Check backgrounds and references of the applicant
Strategy 2 – Build in regular check-ins
Strategy 3 - Train for culture, not just skills
Management Information
Strategy 1 – Maintain complete data
Strategy 2 – Assess and analyze
CHAPTER VII
ACTION PLAN
l. MARKETING DEPARTMENT
GOAL OBJECTIVES STRATEGIES ACTION PLAN PROPOSED ANNUAL BUDGET
ITEM AMOUNT
1. To attract customers 1. To establish good 1.1 Develop attractive 1.1.1 Design the packaging early in
packaging and design of and appealing the product development process. Flyers (Exhibit 1) P2,000
the product packaging 1.1.1.1 The text on the packaging
must be legible.
2. To promote brand 2.1 Increase sales in the 2.1 Word – of – mouth 1.1.1.2 The color must match Business Card
awareness marketplace marketing the overall design of the package. (Exhibit 2) P3,000
2.1.1 Start a conversation with
potential customers including Packaging P1,000
2.2 Social Media
relatives and friends and talk about (Exhibit 3)
2.2 Promote website Presence
the benefits of the product.
2.1.2 Develop well-integrated multi-
channel social media Wireless Fidelity P3,000
2.1.2.1 Select Platforms where
customers frequently visits
2.1.2.2 Use a lot of visual content
Rental Place
P10,000
ll. PRODUCTION
GOAL OBJECTIVES STRATEGIES ACTION PLAN PROPOSED ANNUAL
BUDGET
ITEM AMOUNT
1. Create quality Ensure the 1.1 Take the 1.1.1 Create feedback forms to Feedback P1,000
products organization meets customers be fill up by the customers after Forms
the needs of the feedback seriously purchasing products
customers
1.2 Keep customer 1.1.2 Record information about
records customers: make sure records
are update so often, preferably
daily.
2.1 Production is
2. Production 2. Increase the planned and 2.1.1 Estimate how long it will
within timelines amount of value scheduled to take to complete the items and
before the end of the ensure goods are steps
year completed within
the specific time
III. FINANCIAL/ACCOUNTING
PROPOSED ANNUAL
BUDGET
GOAL OBJECTIVES STRATEGIES ACTION PLAN
ITEM AMOUNT
1. Proper recording 1. Maintain accurate 1.1 Use journal Journal P200
of financial and complete record of entry to manually 1.1.1 Enter the details of every Notebook
enter the account financial transaction into the
transaction all financial
numbers and debits business’s book including
transactions of the
business and credits for each transaction date, file, and
individual description of the event
transaction
2.1 Use balance
2. Financial 2.Determine the net sheet to determine
stability of the 2.1.1 Using the balance sheet
worth of the business the business’s equation, calculate the total
business
every end of the month assets and liabilities assets by adding liabilities and
equity
IV. HUMAN RESOURCES
PROPOSED ANNUAL
BUDGET
GOAL OBJECTIVES STRATEGIES ACTION PLAN
ITEM AMOUNT
1.Hiring excellent 1.Before operation 1.1 Check 1.1.1 Verify all that presented Foods P5,000
workers begins, hire qualified backgrounds and including sterling credentials,
with pleasing employees references of the
skills, and experience
personality applicant
2.1.1 Managers should meet
2.Properly trained 2.Provide orientation with employees on frequent
2.1 Build in regular
workers and trainings for basis to ensure the team have the
check-ins
employees skills to perform their job
effectively
2.1.2 Educate the trainees on
2.2 Train for
culture, not just company beliefs and explain the
skills company values and why they
were set for this organization
V. MANAGEMENT INFORMATION SYSTEM
PROPOSED ANNUAL
BUDGET
GOAL OBJECTIVES STRATEGIES ACTION PLAN
ITEM AMOUNT
1. To have an 1.1 Maintain 1.1.1 Set important fields as Foods P5,000
available
2. . Accurate and up to complete data mandatory: like name, email,
information to date information phone numbers, address, and
clients events
2. To have an 2. Improving
efficient and organizational 2.1 Asses and 2.1.1 Provide information on
effective planning strengths and analyze specific areas of the
and control weaknesses organization, such as human
functions of the resource, raw material costs,
management management performance, labor
turnover and budget.
CHAPTER VI
CONTINGUENCY PLAN
I.PRODUCTION/OPERATIONS
Risk Probability Preparation Response
• Running out of stock • High • Conduct regular stock • Improve cash flow
counts • Avoid unnecessary
• Stay organized and spending
vigilant • Temporary increase price
• Communicate with local
suppliers
• Implement demand
forecasting
• Weather • Medium • Always check weather • Be proactive
updates • Stay calm and avoid
• Prepare stock room panicking
• Workplace is built in • Temporary refrain from
structure that resilient to sun drying method until
weather rain stops from pouring
II. INFORMATION SYTEM
Risk Probability Preparation Response
• Disaster such as fire • Low • Readily fire extinguisher • Communicate to the IT
• Backup files specialists if the files can be
retrieve
CHAPTER VII
EXHIBITS
EXHIBIT 1 – Flyers
EXHIBIT 2 – Butterfly Pea Flower Business Card
EXHIBIT 3 – Butterfly Pea Flower Packaging
