SIREMOBIL Compact L Competition
Michael Bodky, SP CRM M3
For internal use only / Copyright © Siemens AG 2009.
2007. All rights reserved.
Siemens C-arm portfolio
ARCADIS Orbic 3D
High Level C-arm for orthopedic
use with intra-operative 3-D
imaging (orthopedics/neuro)
ARCADIS Avantic
High-end C-arm with 25kW,
13“ II, for vascular, cardiac,
orthopedic surgery, gastro,
electrophysiology
ARCADIS Varic / Orbic
Advanced Multipurpose C-arm
(Mid- to high-tier segment)
SIREMOBIL Compact L
Multipurpose C-arm
(Mid-tier segment)
MultiMobil 5C (Goa)
Multipurpose C-arm
(entry level segment for specific markets)
Page 2 2009 MED / SP CRM M
Competitive Information
Market Overview
Cost Efficiency Performance Excellence
MM 5C SIREMOBIL Compact L CX ARCADIS Avantic
SIREMOBIL Compact L CE ARCADIS Varic/Orbic ARCADIS Orbic 3D
GE EverView 7500 GE OEC 8800 GE OEC 9900 Elite
GE OEC Fluorostar GE OEC 9800
Philips Libra Philips Endura Philips Pulsera Philips Pulsera 3D
Quantum Vista Vision Vision R Vario 3D Vision FD
Page 3 2009 MED / SP CRM M
Cost Efficiency Performance Excellence
Intraop. 3D- Surgery ARCADIS Orbic 3D
•Trauma Surgery
High-End Multipurpose Surgery Philips Pulsera 3D
•Orthopedics
•Orthopedics Ziehm Vario 3D
Performance and application requirements
•Neurosurgery
•Neurosurgery/Pain Management Breakaway O-arm
•Vascular Surgery
•Gastroenterology ARCADIS Avantic
GE OEC 9900 Elite
•Cardiac Surgery/ Electrophysiology
Ziehm Vision R
•Advanced Multipurpose Surgery
•Trauma Surgery Ziehm Vision FD
ARCADIS Varic/Orbic
•Orthopedics
GE OEC 9800
•Neurosurgery/ Pain Management
Philips Pulsera/Endura FD-based Surgery
•Vascular Surgery
•Urology Ziehm Vision •Trauma Surgery
•Orthopedics
SIREMOBIL Compact L CX •Neurosurgery
GE OEC 8800 •Mid-Tier Multipurpose Surgery
Philips Endura •General Surgery
Ziehm Vista •Trauma Surgery
•Orthopedics
SIREMOBIL Compact L CE
•Urology
MM 5C
•Entry Level Multipurpose Surgery
GE EverView 7500
•Ambulatory Care
GE Fluorostar •Emergency Room
Philips Libra •Trauma Surgery
Ziehm Quantum •Orthopedics
Page 4 2009 Segment MED / SP CRM M
Competitive Overview
SIREMOBIL Compact L is positioned against:
GE 8800
GE 7500 Everview
GE Fluorostar
Philips BV Endura
Ziehm Vista Ziehm Quantum Philips BV Libra
Page 5 2009 MED / SP CRM M
Comparisons
Handling / Workflow / Usability
Image Quality / Dose
Networking / Archiving / Processing
Page 6 2009 MED / SP CRM M
Comparisons
Handling / Workflow / Usability
Image Quality / Dose
Networking / Archiving / Processing
Page 7 2009 MED / SP CRM M
C-arm mechanics
Top Weaknesses: SIREMOBIL Strength:
135° orbital rotation, 130° orbital rotation for excellent
Good free space (79 cm) but flexibility of orbital projections
limited immersion depth (66 Best values in free space (78 cm)
cm) and immersion depth (73 cm)
GE 8800
Extended wheel base of 85 cm Narrow wheel base of 80 cm for
easy maneuvering through narrow
120° orbital rotation doorways
Smaller free space (76 cm)
and very limited immersion
depth (66 cm)
Equivalent wheel base of 78
GE 7500 Everview
cm
120° orbital rotation
Smaller free space (76 cm) and
very limited immersion depth SIREMOBIL Compact has
(66 cm!!)
Equivalent wheel base of 78
leading values in patient
GE Fluorostar cm access
Page 8 2009 MED / SP CRM M
C-arm mechanics
Top Weaknesses: SIREMOBIL Strength:
115° orbital movement, 130° orbital rotation for excellent
Good free space (78 cm) but flexibility of orbital projections
very limited immersion depth Best values in free space (78 cm)
(63 cm) and immersion depth (73 cm)
Philpis Libra Extended wheel base of 89 cm Narrow wheel base of 80 cm for
easy maneuvering through narrow
doorways
115° orbital movement
Less free space (76 cm) and
very limited immersion depth
(68 cm)
Ziehm Vista Equivalent wheel base of 80
cm
135° orbital movement
Very limited immersion depth
SIREMOBIL Compact has
Equivalent wheel base
Ziehm Quantum
leading values in patient
access
Page 9 2009 MED / SP CRM M
C-arm mechanics
Top Weaknesses: SIREMOBIL Strength:
Need of two handles for Steering of the C-arm with only one
steering of the c-arm steering handle possible
Heavier weight of the C-arm
268 kg), heavier trolley Lightweight c-arm design with 254 kg
No color coding and easy to maneuver trolley with only
138 kg
GE 8800
Need of two handles for Unique color coding design of
steering of the C-arm handles, brakes and scales supports
Similar C-arm weight unambiguous positioning
Bulky trolley (76 x 93 cm)
No color coding
GE Everview 7500
Heavier weight of the C-arm
(298 kg) SIREMOBIL Compact offers
No color coding
Similar steering concept
the leading handling
characteristics and gives
GE Fluorostar extra value with color coding
Page 10 2009 MED / SP CRM M
C-arm mechanics
Top Weaknesses: SIREMOBIL Strength:
Need of two handles for Steering of the C-arm with only one
steering of the C-arm steering handle possible
Similar C-arm weight 260 kg
Bulky trolley (76 x 93 cm) Lightweight c-arm design with 254 kg
No color coding and easy to maneuver trolley with only
138 kg
Philips Libra
Equivalent steering of the C- Unique color coding design of
arm with one handle possible handles, brakes and scales supports
Equivalent C-arm weight with unambiguous positioning
250 kg, but heavier trolley
with 170 kg
No color coding
Ziehm Vista
Equivalent steering concept SIREMOBIL Compact offers
No color coding
the leading handling
characteristics and gives
Ziehm Quantum extra value with color coding
Page 11 2009 MED / SP CRM M
Workflow and Usability
Top Weaknesses: SIREMOBIL Strength:
Different user interface Clear differentiation between user
concepts (Keyboard, interface of the monitor trolley and the
Tochscreen) control of the C-arm, all intervention-
relevant functions can be controlled
GE 8800 from the C-arm side with dedicated
buttons
Different user interface Very intuitive icon-based user
concepts (Keyboard, interface with a preview bar and
Trackball) „button click guidance“ through
written dialogs and supporting icons
Philips Libra
Two different keyboards at the
trolley necessary
Ziehm Vista
SIREMOBIL Compact L
supports improved usability
Page 12 2009 MED / SP CRM M
Workflow and Usability
Top Weaknesses: SIREMOBIL Strength:
Only one monitor mounted at the SIREMOBIL supports the workflow in the
C-arm OR, clear differentiation between user
Difficult proceeding for optimal interface of the monitor trollley and the
positioning of C-arm and viewing control of the c-arm, all intervention-
GE Flourostar monitor relevant functions can be controlled from
the c-arm side with dedicated buttons
Very intuitive icon-based user interface
with a preview bar and „button click
guidance“ through written dialogs and
Both viewing monitors supporting icons
mounted at the C-arm
Difficult proceeding for optimal
positioning of C-arm and
viewing monitors
Ziehm Quantum
SIREMOBIL Compact L
supports easy usability
Page 13 2009 MED / SP CRM M
Handling / Workflow / Usability
GE will push / claim: Siemens response:
GE 8800: Control by Control by control panel from rear
touchscreen from both sides and side possible, we see
of the C-arm possible ergonomic problems with a control
from rear with GE 8800
GE 8800 No reference monitor with the “one
monitor solution” at Fluorostar,
independent workstation is a
reaction to the low acceptance of
the fixed mounted solution
No workstation necessary
with Fluorostar
Better maneuverability in ICU’s,
for GI, Chest, etc.
In the meantime workstation
available
GE Flourostar
Touch screen interface
Page 14 2009 MED / SP CRM M
Handling / Workflow / Usability
Philips will push / claim: Siemens response:
Philips has of course released a flexible
Philips Libra trolley design. Nevertheless they need a
larger footprint.
(Siemens: 72 cm x 83 cm)
(Philips: 76 cm x 93 cm)
The more you can adjust the more it doesn
´t suit to all users. We believe that a fixe
trolley once beeing positioned at the table
brings most „calmness“ in the OR.
We offer three different monitor types with
15“, 17“ and a 18“ b/w monitor with
highest brightness and contrast values
instead of only two types of color monitors
Flexible monitor trolley Our trolley has enough space for a full size
with adjustable printer or video recorders (different
monitors options available)
Page 15 2009 MED / SP CRM M
Handling / Workflow / Usability
Ziehm will push / claim: Siemens response:
Rotatable and free adjustable We offer three different monitor types with
monitors, which can be folded for 15“, 17“ and a 18“ b/w monitor with highest
transport of the C-arm brightness and contrast values instead of
Rotatable touchscreen control only one type of monitors
monitor with adjustable user
interfaces Our trolley has enough space for a full size
printer or other options (e.g.
Ziehm Quantum videorecorder)
The touchscreen monitor of Ziehm shows
different user interfaces. We prefer a
distinction between dedicated buttons at
the C-arm with always identical icons and
the monitor user interface at the trolley
with an icon and text-based user interface.
Page 16 2009 MED / SP CRM M
Comparisons
Handling / Workflow / Usability
Image Quality / Dose
Networking / Archiving / Processing
Page 17 2009 MED / SP CRM M
Top Weaknesses: SIREMOBIL Strength:
Limited penetration in continuous Best penetration capabilities in continuous
/pulsed fluoroscopy and DR with all, fluoro and DR
GE, Philips and Ziehm 1k imaging processing matrix
Limited choice of monitor types, High luminance b/w TFT monitors 600 cd/m²
lack of contrast and brightness Dose reduction through CARE
…Best
values in red… SIEMOBIL Compact L GE 8800 GE Fluorostar Philips Libra Ziehm Vista
Generator power 1,4 kW 2,2 kW 2,2 kW 3,15 kW 2,2 kW
3 mA (CF)
8,9 mA (CF), up to 6mA (HLF) up to 8 mA in CF, PF 6 mA (CF),
Tube current 12,9 mA (DR) 10 mA (DR) and DR up to 7,2 mA (CF) 8 mA (DR)
9" (23 cm), trimode 12" (31 cm),
9" (23cm) and 7"(17cm), 9" (23cm), trimode 9" (23cm), trimode Zoom 9" (23 cm),
II-Size dualmode zoom zoom zoom 6" (15 cm) no zoom 15" (12 cm)
Acquisition and 512 x 512 (50 Hz)
processing matrix 1k (1024 x 929 (50 Hz)) 1 k (980 x 980) 752 x 582, 625 lines 1008 x 560 768 x 576,
3 types of TFT, 15, 17“ 1 type of 18"
Monitor concept and 18" high contrast 16" square CRT 1 x 18" TFT 1 type of 18" TFT TFT
high conrast
Monitor up to 600 cd/m² with the and
Page 18
luminescense 2009
18" high contrast/brightn 200-450 cd/m² 350 cd/m² MED / brightness
SP CRM M
Comparisons
Handling / Workflow / Usability
Image Quality / Dose
Networking / Archiving / Processing
Page 19 2009 MED / SP CRM M
Networking / Archiving / Processing
Top Weaknesses: SIREMOBIL Strength:
Limited capacity of hard disk Large memory capacity with 5.000 images
with the most competitors available
No DSA with GE Fluorostar Easy upgradable memory capacity and
possible options concept
Images are stored on CD together with a
syngo DICOM Viewer
SIEMOBIL Compact L GE 8800 GE Fluorostar Philips Libra Ziehm Vista
Basic 3 / (200 with CX), Basic 16, up to Basis 150,
Images on hard disc up to 5000 with DSA 63, up to 400 60.000, but no DSA!!! 1.000 up to 1.000 / 5000
External media CD ROM Floppy disc CD, USB CD CD
Send, Print, Send, Print,
DICOM services Send, Print, Worklist Send, Print, Worklist Send, Print, Worklist Worklist, MPPS Worklist,Query
…Best values in red…
Page 20 2009 MED / SP CRM M
Thank you for your attention!
Page 21 2009 MED / SP CRM M