CHAPTER 7
Take Time to
Read the
Brochure
Members of Group 2
Achmad Rohmandzoni (01)
Aurellia Clairine N (05)
Fadhila Amadia F (13)
Fatriya Ibnu A S (15)
Kezia Grace Cicilia H. (19)
Rida Hardeka R. (27)
Wulan Cahyaning P (33)
Yus Wibisana (35)
Poster,banner,broch
3
ure
1 2 3
1.
4
What is Poster?
Poster is a large printed picture,
photograph, or notice that you stick or
pin to a wall or board. Typically poster
include both textual and graphic
elements.
5
SOCIAL FUNCTION
• To give proper information that useful for others.
• To promote an event or activity (tools for
marketing or public relation)
• To persuade people to attend or join the event.
• As a reminder, so people keep remember about the
message.
6
GENERIC STRUCTURE
✖ HEADING : The main idea of making poster
✖ MESSAGE : The instruction, warning or advise to whom the poster
is for
✖ PICTURE : An Ilustration to make the poster more interesting
EXAMPLE OF POSTER
HEADING
PICTURE
MESSAGE
2.
8
What is Banner ?
A banner is a flag or other piece of cloth
bearing a symbol, logo, slogan or other
message that written on it
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SOCIAL FUNCTION
Some banners are use to advertising a product or to get the visitors for an
event
GENERIC STRUCTURE
LOGO : The symbol of identity of a brand or organization
TITLE : The name of brand or event
BODY : Contains important information
EXAMPLE OF BANNER
LOGO
TITLE
BODY
3.
11
What is Brochure?
A brochure is a flyer, pamphlet or leaflet
that is used to pass on information about
something.
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SOCIAL FUNCTION
Brochures are used primarily to give a thorough explanation of one specific
subject, to convey information and regulations. Almost anything that requires
details can be covered. Brochure has 3 functions: Informative function
Identification function Advertising function
GENERIC STRUCTURE
TITLE : The name of products or service
CONTAIN : The information given about the products or service
CONTACT PERSON : Name, address , or phone number person to find out more
information about something that offered in brochure
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3 TYPES OF BROCHURE
Pamphlet Leaflets Flyer
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Pamphlet is…..
An unbound book (that is, without a hard cover or binding). Pamphlets
may consist of a single sheet of paper that is printed on both sides and
folded in half, in thirds, or in fourths, called a leaflet or it may consist of
a few pages that are folded in half and saddle stapled at the crease to
make a simple book.
15
LEAFLET is…..
Small sheets of paper containing information which is usually used for advertising
or marketing purposes, or for supplementary information on a product
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flyer is…..
A flyer (or flier) is a form of paper advertisement intended for wide distribution and
typically posted or distributed in a public place, handed out to individuals or sent through
the mail. Usually used to promote goods or services, such as restaurant or shops, political
campaign activities, or to advertise an event.
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EXAMPLE OF BROCHURE
Pamphlet Leaflet Flyer
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LANGUAGE FEATURES
Using Simple Present Tense Using Imperative Sentences
(Subject + V1) Ex : Grab it now !
Join us now !
Using Persuasive sentences Using simple language that
easy to understand
Ex : Discount up to 60 %
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HOW TO MAKE A GOOD
P
POSTER/BANNER/BROCHURE ?
PICTURE MESSAGE
The picture must be having The message must be clearly
high quality to attract the in the headline to persuade
people the people
PROPORTION INFORMATIONS
Proportion of picture and Add detail information of
writing must be balanced your company such as logo,
address, and contact details
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THANK YOU
FOR YOUR
ATTENTION
