Designed for: Designed by: Date: Version:
Value Proposition Canvas Bumble Team 5 02/10/2021 3.3
Gain Creators Gains
- Helping people connect
and explore other's using - Intelligence to discover
app with: more people like you with
- similar interests and likes.
Hyper-location through
- Geo-localized dating that
WiFi protects you from
- Mutual liking unwanted contacts
- Females have the power
Products and Services
1. Bumble Date - Social interests in
to make their profile very
(Safe & common
Customer Jobs
secure.
respectful) - Friends in common To Discover a Loving
(Shaking up and Meaningful
gender Relationship and
norms) partner.
2. Bumble Bizz
Meaningful Networking.
(Networking)
3. Bumble BFF ON Screen, people become easy and - Unsafe and disrespectful
(Friendship) effective in communication. communication on other
People can know about each other's dating sites
details before investing time with each - Battling the hookup
other. culture
Only message when paired based on
- Fear of Rejection/Failure.
interest, desires, and goals.
- Hesitation in talking to
Only Females can Message first.
strangers.
Pain Relievers Pains
Value Proposition Bumble have made it not only necessary but acceptable for Customer Segment 18-35 Years Old.
women to make the first move
Providing a safe online community for users to build new
relationships.
Designed for: Designed by: Date: Version:
Value Proposition Canvas
Gain Creators Gains
Products and Services
Customer Jobs
Pain Relievers Pains
Value Proposition Customer Segment
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