Innovative
Truly what something is
Business Plan
Presented To – Judges
Presented By – Girish Kumar
We would like to seek Growth ,
beholding in Service & conserve
ENVIRONMENT .
To attract and attain customers
with
high –valued products an services
Integrity Innovation
Goals Growth
and Connection
Business Plan Justification
The business is all about Outsourcing and product to a
necessity market.
We are called as Middle men Or Agent
Facts of Starting Genuine
India is a place where 17% to 30% of the Income is
generated through Agriculture
But yet we are seeing Farmers Die @ a rate of in 5000 to
7000 per Year .
Last year the count was 5975 members alone from India.
Across the Countries there are 30 farmers Who Die daily on
an average .
Why Genuine
It’sa start-up company where the farmer meets the price of
the market .
When there is no intervention and where he can sell his
product at high rate and negotiate the price as consumer
while buying (Mall , Showroom)
APMC Act (Mandis)
Abel to Recover only 75% to 30% of the value where he not
able to reach at a profits .
Genuine tries to protect the farmers right by providing them
equivalent value in the market .
Genuine charges only 5% to 25% of the rates after covering
his profits in the Market .
Strength Weakness
Connection Product Durability
Transportation
TAX
Opportunities SWOC Competitors
Expansion Ninja Mart
Technology
Financial requirements
Office were it records and operates 1 lakh
Ware houses as a last resort it will be about 10 lakhs(lease)
Equipment will be about 1 lakhs to 1.5 lakhs
Working capital per day will be around 5 to 20 thousands per day
Research and Development costs 5 to 10 lakh per year
Promotion and marketing costs 2.5 to 3 lakhs(initial stages until
we gain market advantage )
Miscellaneous expenses 50 thousands
Returns in expected
1st year 40%
2nd year 70%
3rd year 90 %
4th year profits
Company Growth
For every competitors to survive in the market
Company Growth is essential .
So a company growth with in a range of 1 to 2
years as per the R&D department we are
expanding the business to international markets .
Genuine Exports
The main intention to introduce the Exports business is to
establish a well standards in International Business .
India is the largest in Exports were its contribution is 21.3%
Why Genuine Exports – It Provides the materials at a much
negotiable price
NO Tax Rates for Agricultural Products Except 4% on non
agricultural products
ITC (Input Tax Credit)
Weakness
Strength Product Durability
Connection Packaging
TAX
SWOC Competitors
Opportunities
Raghuvansh Agrofarms
Expansion Ltd.
Technology Goodricke Group Ltd.
Business Diversification
Diversification of a business leads to much more higher
return.
Company development
Creates a Brand Name
Reduces Portfolio Risk
Enhances Risk Adjusted Return
Genuine Weekend Curfew
It’s
a Bar and café
Ambience of farmers equipment and a theme of Village .
Private Cabins
Alcohol can be bought by the Dinners
Why Genuine Weekend curfew ?
Budget Friendly Dishes
Healthy Use Of Raw materials
Menu Includes Starters Veg and Non Veg & Dessert
Strength Weakness
Raw materials Business Idea
Taste and Preference
Ambience
Flexibility Competitors
Opportunities SWOC
Kites
Expansion
Tin Tin
Franchising
Dome Café
Genuine Quench
There are many water manufacturing companies such as
Bisleri , Kinley , Aquafina .
The product uniqueness
Different Sizes and Shapes (Heart, cylindrical, Oval)
Wrappers
Increases Swill Condition
Why Quench ?
Flexibility
Design
Uniqueness
Trade secret
Blue Print
Distributor
or agent Final
Manufacturer
consumer
Strength Weakness
Quality standard. Distribution method
Innovation. Faults in production
Opportunities SWOC Competitors
Technology Bisleri
Reuse of bottles by Kinley
locals
Aquafina
Genuine Reuse
An innovative idea to convert plastic into reusable Bags and
card board platforms .
According to the survey WMR (waste management rules)
India alone is generating 37,978 tones of plastic every year
that includes 4,059 tones of plastic waste per day.
As a act to preserve the environment one need to take
initiatives to Re-produce Plastic elements as it takes the
plastic to decay by the mother earth would be 450 years .
Why Reuse ?
Employment Opportunities
Conserve environment
Reproduce
Per Day is 1,095,890
Strength Weakness
Quality standard. Distribution method
Innovation. Faults in production
Opportunities SWOC Competitors
Preserve environment Re-charka
Reuse Plastic
documentation
Legal approval from government
organization structure
Top
3
Middle
60
Lower
800
Financial requirements
• 10 acres of land 20 lakhs (Lease)
• Plant and equipment will be about 35 to 40 lakhs
• Working capital per day will be 3 lakhs
• Research and Development costs 7 lakhs per year
• Promotion and marketing costs 5 lakhs to 6 lakhs
• Miscellaneous expenses 5 lakhs
• Insurance
• Returns of
1st year 40%
2nd year 70%
3rd year 90 %
4th year profits
Fixed Profit
Bank loan Personal
assets
Sponsors/
Angel
Investors
Finance (1
crore)
Location area analysis
Resources availability
Established industrial
region
Raw Material
Transportation
Traffic
Cost factor
Targeted Segmentation
o Food App Users
o Teenagers
o Health Conscious
o Environmental Preservators
o People who like dining out
o International customers
Promotions
Social media
Brand ambassadors
Loyal customers
Public display in Educational Institution
Network marketing
Ads on wheels
