A WORLD OF

OPPORTUNITIE
S
AN INTRODUCTION TO T H E WORLD SNOOKER TOUR
THE
Founded in Jabalpur India, snooker has a rich history going back 145 years. Now

SPORT
played by over 100 million players in over 110 countries, snooker is one of ht
world’s leading participation sports. Recognised by the International Olympic
Committee, the International World Games Association, the Asian Games and most
recently featured in the African Games in Morocco, snooker is rapidly becoming a
truly global sport.
THE
Snooker is one of the most exciting sports in the World. The silence of the

INTENSITY
crowd belies the intensity in which it is both played and viewed. The
competitiveness of the players has never been greater. As much a game of the
mind as it is a game of skill, snooker never fails to deliver a truly great sporting
spectacle.
T H E PLAYERS
With household names like Ronnie O’Sullivan, Ding Junhui, Mark Selby and Judd
Trump, snooker players are some of the best known sporting figures in the World.
The World Snooker Tour is now made up of 128 professional players representing 23
nations around the globe including Brazil, China, Thailand, Iran, Israel, Pakistan,
Germany, Belgium, Poland, Morocco, England, Scotland, Wales and Ireland. This
increasing internationalisation of the players is building interest for snooker around the
world.
T H E BRAND
Snooker is an elegant, dignified and intelligent sport
which prides itself on integrity, honesty,
sportsmanship and inclusion.
THE
W S T promote and sanction some of the most iconic sporting events in the

EVENTS
World. Over the past five years W S T has held 146 events in sixteen countries.
With 176,000 spectators per annum, attendance of snooker events has grown by
over 61% in the past five years.
THE
W S T has over 500 million fans around the World. From

FANS
Sheffield to Shanghai to Sydney, W S T fans are some of the most loyal
and passionate in sport. The demographic make up demonstrate snooker’s
broad based appeal.
T H E TV
COVERAGE
The World Snooker Tour was broadcast to over 200 countries through
27 broadcasters and internet media platforms. W S T delivered over
85,000 hours of broadcast output to over 1.6 billion households and 500
million viewers during the 2020/21 season.
THE Plus 1 minute audience reach on linear
broadcast.A total of 121 countries linear
broadcast during 2020/21 season

AUDIENCE
THE
DIGITAL
COVERAGE
W S T has a massive following across all digital and social platforms. With over 1 billion
video views and reaching over 60 million fans through social sites and streaming partners,
the World Snooker Tour continues to grow its digital fanbase.
 just launched

5,900,000 unique users*

14,600,000 uu over 2018-21

SOCIAL
30,200,000 sessions
45% under 45 yrs

W S T ’s social media outlets continue to go from strength to strength. W S T is now

able to produce bespoke social media content and distribution for sponsors/ hosting
partners to millions of W S T fans world-wide.
 193,270,000+ video views 175,334,714+ video views 53,938,714+ video views 184,912,296 video views 211,348,000 video views

23,450,000 video views N/a video views 690,274+ video views 193,270,000+ video views

STREAMIN
Digital streaming is becoming a key entertainment platform, rapidly gaining on Linear Television

G
especially for younger audiences. WS T ’s digital streaming viewership is doubling each season and is
currently at 1.3 billion video views for the 2020/21 season. Through our inclusion on Matchroom.live W S T
is now available in over 200 countries globally.
 CHINA
CCTV5
U N I T E D KINGDOM LIAONING TV
GREAT SPO RTS
BBC
YOUKU
ITV
MIGU
QUEST
ZHIBO.TV
EURO
HUYA
SPORT
KAISHOU
CANADA & USA STA RS O N -
DAZN CANADA LINE
DAZN USA
INDIA
EU RO P E S O U T H E A S T ASIA
EUROSPORT STAR SPO RTS
NOW TV (HONG KONG)
KU TONEN T R U E S P O RT (THAILAND)
MATCH ASTRO S P O RT (MALAYSIA)
VIAPLAY H U B S P O RT (SINGAPORE)
VSPORT SPORTCAST (TAIWAN)
S P O RT P R E M I E R SPO RT
K L U B NOVO (PHILIPPINES)
TVP
SOUTH AMERICA ZIGGO S PO RT
DAZN B R A Z I L

AUSTRALASIA
SKY SPO RTS

THE
Over the past 10 years W ST has grown from six events to a twenty-eight events. The

WORLD
expansion has been fuelled by the development of long term partnerships with domestic and
International broadcasters and strategic partners.
THE
OPPORTUNITIES
T he Worl d Snooke r To u r delivers ful l y integrated sp on so r sh i p
opportunities, international brand exposure and a premium platform to showcase
your products and services. Whatever your priorities World Snooker Tour can
provide your brand with customised sponsorship programmes that fulfil your
business objectives.
WORLD
SNOOKER
LIMITED
World Snooker Limited (WSL) i s the commercial entity
responsible for the commercial exploitation and development of professional
snooker. It is part of the Matchroom Sport Group..

W S L is responsible for the management and administration of the World

Snooker Tour.

W S L prides itself on passion and professionalism. It is founded on the

principle of developing snooker into a truly global sport.
THE
The World Professional Billiards and Snooker Association is the World Governing Body of

WPBSA
professional snooker. Representing 128 professional players on the WST, it is responsible for the
rules of the game, protecting the integrity of the sport, management of professional snooker
and promotion of snooker (both amateur and professional) around the World. The W P B S A is.
Committed to growing the sport of snooker around the World And is developing further grass
roots initiatives for the benefit of all snooker players and fans.
 FOR F U RT H E R
INFORMATION
PLEASE CONTACT:

RYAN SUMMERS +44 (0)7920024802

[email protected]