HERBAL HAIR GEL
MADE BYANKUR TAWAR ANKIT DHYANI DHRUV SHARMA SUSHANT BARTHWAL PIYALI DAS
COMPANY PROFILE
NAME - Herbal hair care private ltd. company engaged in producing herbal styling hair care products START- September 2010. LOCATION- Dehradun EMPLOYEE STRENGTH- 350
PRODUCT-FUNKSTER
HAIR GEL- Herbal hair gel .
SLOGAN AND LOGO
Logo signifies that the product is stylish as well as it is natural. Add Style To Your Life Naturally
COMPANY MISSION..
To become a household hair care name by consumer to manage and maintain their hair so that it is healthy, shiny and easy to style in today s fashion world.
VISION Our vision is to be the market leader in terms of
market share within 5 years in men s hair care segment.
ABOUT THE PRODUCT
It is entirely a herbal product Gives style, maintain moisture, enhances growth of hair.
Additional properties
Strong hold. Fragnance. Switch to multiple hairstyle. Freshness. Long lasting effect.
COMPETITORS
Sales
rylcr S t t Park v t rs
9% 10%
23%
58%
SEGMENT
GEOGRAPHIC SEGMENTATION DEHRADUN. CHANDIGARH LUCKNOW DELHI-NCR REGION PUNE PANJIM Ahmedabad
DEMOGRAPHIC
AGE- 15 30 YEARS GENDER- Male SOCIO ECONOMIC CLASS- Upper and middle class. BEHAVIOR Occasion regular Benefit herbal,hence no damage to hair
T
COLLE E
ETI
STUDE TS
D SCHOOL OI
MALE YOUTHS OF UPPER AND MIDDLE CLASS FAMILIES WHO ARE ENGAGED IN PARTIES AND SPORTS.
POSITIONING
An herbal hair styling gel which holds your hair as you want . On quality. Herbal characteristic.
DIFFERENTION
Herbal nature of gel does not contain content such as sulpher,ammonia and alcohol that damage hair. Better performance. Certified organic aloe vera as number one ingredient Helps in maintaining moisture in hair that helps in growth of hair and gives hair wet look
PRODUCT LIFE CYCLE
INTRODUCTION OBJECTIVE: To create awareness and trial promotion. GROWTH OBJECTIVE: To complete-advertising spending high.
MATURITY OBJECTIVE:
DECLINE OBJECTIVE:
To sustain market share-sales promotion and To retain the product at reduced cost price use of greater variety of media. cut and cost cutting in promotion.
PACKAGING
The colour of the gel inside the pack will be of sky blue colour to present the sootheness and freshness of the product.
SWOT ANALYSIS
STRENGTH Long lasting effect. No hair damage. Hair nourishment. WEAKNESS New product Market share
OPPORTUNITES
Huge market. Changing trends, taste and preferences.
THREAT
Competition from brylcreem, set wet, Park avenue, Garnier.
TREND
For on the go population. Multiple hair style.
Marketing Mix Product Strategy
Product is differentiated on the basis of performance quality. This styling product helps you to maintain the moisture in your hair which is necessary their better growth.
No artificial ingredients. 100% natural Certified organic aloe vera as the number one ingredient.
Pricing Strategy
product cost for company is 40 paisa /gm.
Sachet(3 gm)-Rs 2 sachet pack. 15 gm tube-Rs. 10 small tubes. 60 gm tube Rs. 36 Standard tube. 105 gm tube-Rs. 90 Large tubes.
Distribution Strategy
Phase 1-small tubes and standard tubes will be introduced to gain benefit and market share. Area of Distribution -8 cities- Delhi, Kolkata , Chennai, Bangalore, Ahmadabad , Chandigarh, and Lucknow. Phase 2- large tubes will be introduced to build credibility of product in the market. Phase 3- Sachet will be introduced to cater new segment of market.
PROMOTION
Online Marketing and Direct Marketing Event-press conference Advertising. Print Ad in Newspaper and Magazines. Electronic Ad in Broad Cast Media. Hoardings.
PRODUCT UNDER LAUNCH
Here are some our product we are about to lauch. Wet look Strong hold beach look
THANK YOU
