BUSINESS PLAN FOR SKIN GLOW Co.
Presented by-
Shagun Roy-64
Shivang Gupta-63
Risha Singh-03
Ankit Kumar Rai- 46
Raunaq Arora-57
Ankit Kumar Varun-43
Yadagani Avinash-TM(01)
INTRODUCTION
• Beauty and beauty products have always found a favourable audience and continue to be popular
and sought-after products, thus making beauty and cosmetic products a serious business
opportunity that is witnessing a steady and consistent growth. This growth and demand for
cosmetic products is seen more so now especially in the times of social media platforms, video
blogs and Instagram, when every new cosmetic product is tried, tested, promoted and advertised
via several influencers and celebrities.
• Starting a fashion business is a good opportunity to consider for aspiring entrepreneurs. Cosmetics
business is evergreen & popular sector that has several new products being introduced routinely
and is something that most individuals require routinely.
ABOUT THE COMPANY INDUSTRY
ANALYSIS
• Own Manufacturing
• Retail Store of Specific Brand
• Multi-brand Store
• Online Store
MANAGEMENT TEAM
Members Designation
Ankit Rai Chief Executive Officer (CEO)/ Founder
Shivang Gupta Chief Operating Officer (COO), Vice
President of Operations
Shagun Roy Marketing Manager
Raunaq Arora Finance manager
Ankit Kumar Varun Production Manager
Risha Singh logistic manager / supervisor
Avinash Yadagani IT Executive
BUSINESS MODEL
Business Mission and Vision
Communicate the purpose of your venture
Give direction to your development strategy
Identify measurable company objectives you can use to
gauge the success of your business strategy
• Identify Your Business Niche and Audience
• Develop a Manufacturing Strategy
• Cosmetics Business Plan; Keep an Eye on
Financing
• Develop a Clear and Detailed Financial Prognosis
PRODUCT/ SERVICES DETAILS
• PRICING MODEL FOR VARIOUS
CATEGORIES OF CUSTOMERS
• Challenges in cosmetic product pricing
• Price positioning & Strategy
• Segment the customers
• New Product Pricing
• Market Launch Pricing
MARKETING PLAN
1. Segment the customers 3. Market Segment : Geography Mentioned
2. Target the customers
On the basis of geography :
• Start Selling To Medium Size Retail Stores • North India
• Contact Distributors • South India
• Generate Online Sales • East India
• Explore Social Networking • West India
• Have A Unique Logo
4. Market Size 6. Sales and Promotion Strategy
5. Competitive Analysis
• Packaging and Creating Sets
• Find Your Top Competitors • Make Contact with the Industry
• Analyze Your Competitors Popularity • Use Social Media and the Internet
• Identify the Public Perception of Competitors • Deals and Offers
• Analyze Your Competitors' Social Media Strategy • Giveaways and Free Samples
OPERATIONAL PLAN
• Essentials Of Cosmetic Business Plan
• Details of the Business
• Management And Equipment Required
• Capital Requirement And Funding Procurement
• Market Research and Analysis
TECHNOLOGY
• Virtual makeover
• Personalizing cosmetics
• Beddings that influence your skin
• Capturing makeup sessions on video
• Automated retail outlets
BUSINESS RISK
• Lack of Budgeting
• No Marketing Niche
• No safety Testing
• Lack of Regulation
HR PLAN
Skills required to enhance market reach size
1. Recruitment and development of the most talented individuals is the next step to conquering the next billions of customers.
2. L’Oreal has always stood behind their employees. it has a mission to find universalisation
3. Human Resource policy has two main points:
• Detecting talented individuals,
• Making sure their talents can be expressed in a collective framework. L’Oreal feel
• This is a crucial point, because economic success and great social performance must go hand in hand.
HIERARCHY OF THE TEAM
• Founder/ CEO • Sales manager
• Director • R&D officer
• General manager • Logistics supervisor
• Hr manager • Information technology
• Finance manager • Front office manager
• Marketing manager • Store manager
• Product manager • Employees
• Manufacturing manager
• Operations manager
• Pr manager
FINANCIAL PLAN
• A brief sample of the start-up plan of the Skin &
Glow as written in their business plan for beauty
products is given here free of cost, for anyone who
needs guidance in making his/her makeup business
plan.
• A facility will be hired in New Jersey which
previously was an area for a small pharmaceutical
company
FINANCIAL REPORT
• Individual Buyers
• Beauty Salons
• Professional Makeup Artists
• Sales Strategy
• Since this project was thought up by all members of the team collectively, the decision to finance the project is majorly being done
by the initial members itself, an initial investment of Rs. Rs 55,00,000 is required out of which Rs 40,00,000 is being divided
equally amongst all the 7 members of the group and the remaining Rs15,00,000 will be raised by the bank loan.
FUND RAISING
• Small Business Loan
• Personal Line of Credit
• Home Equity
• Family Funding
