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New SEO Course 2023

This document outlines the course content for an SEO course in 2022. The course covers both on-page and off-page optimization techniques, including keyword research, technical SEO, link building strategies, and how to use tools like Google Keyword Planner and Google Analytics. It is designed to teach students everything they need to unlock a successful career in SEO.

Uploaded by

Shahzeena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
75% found this document useful (4 votes)
843 views15 pages

New SEO Course 2023

This document outlines the course content for an SEO course in 2022. The course covers both on-page and off-page optimization techniques, including keyword research, technical SEO, link building strategies, and how to use tools like Google Keyword Planner and Google Analytics. It is designed to teach students everything they need to unlock a successful career in SEO.

Uploaded by

Shahzeena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Unlock your Successful SEO Career

SEO Course 2022


-Designed By: UI Learning Institute
Course Outline

 What is SEO and How Does it Work?


 Types of SEO
 What is Search Engine and How Do They Work? - Google, Bing, Yahoo, Baidu
& More
 How Search Engine Works? Crawling, Indexing, and Ranking
 What is White Hat SEO & Gray Hat SEO & Black Hat SEO? - Techniques of
SEO
 On-Page vs. Off-Page SEO: What’s the Difference? - Types of SEO
Course Outline

• Top 5 Google Algorithms Related To SEO- Panda, Penguin,


Hummingbird, Page Layout & RankBrain
• Google PageRank Algorithm - What is PageRank & How
Does It Work?

• First SEO Project Strategy: Where and How to Start? - SEO


RoadMap
Keyword Research

• What is Keyword? How to do Keyword Research for SEO & Choose


Right Keywords?
• Long Tail vs Short Tail Keywords: What’s the Difference?
• What is Navigational Keyword? How to do Navigational Keyword
Research for SEO?
• Transactional VS Commercial Keywords: What is This & How to do
Keyword Research?
• What are Informational Keywords? | How to use Informational
Keywords?
Keyword Research

• What are LSI Keywords? How to Find & Use LSI Keywords to Boost Your SEO?

• Singular and Plural Keywords

• How to Brainstorm SEO Keywords for Your Website? - New Keywords Ideas

• Keyword Research Strategy: How to Do Keyword Research, Tips, Tools &


Examples
Keyword Research

• Google Keyword Planner: How to use Google Keyword Planner for Keyword Research

• How to use Ubersuggest for Keyword Research

• How to Use Google Trends for Keyword Research?

• How to Find, Choose & Use Low Competition Keywords with High Traffic

• Keyword Prominence, Proximity & Density Explained

• Keyword Research Projects: How to do Keyword Research for SEO


On Page SEO

• On Page SEO Checklist 2022: Optimize Every Page on Your Site


• URL Optimization - How to Create SEO-Friendly URLs
• Title Tag Optimization - How to Create SEO Friendly Title Tags
• Meta Description Optimization - How to Write SEO Friendly Meta
Description
• SEO Heading Tag Optimize | How to Optimize H1 H2 H3 Tags to Improve
SEO
• Meta Keywords Important or Not? - Should You Use Them? 
• SEO Anchor Text: What It Is, Why It's Important & How to Optimize It
On Page SEO

• SEO Keyword Density - What is the keyword density in SEO


• Content Optimization by Grammatically: Best Tips on Writing for SEO
• Keyword Cannibalization: What It Is and How to Avoid It?
• Image Optimization: How to Optimize Images for SEARCH? Image Alt Tag SEO
• Image Compression: Compress and Resize Photos and Lazy-Load
• Internal & External Links: Why External and Internal Links are Important for
SEO
• Content Plagiarism: Does It Affect Your SEO and How To Avoid It
Technical SEO

• Technical SEO Checklist - All Steps of Technical SEO Explained

• XML Sitemap: What are Sitemap & Types of Sitemap? 

• How to Submit Sitemap?

• What is an HTML Sitemap & How to Create HTML Sitemap

• What is Robots.txt File? - Create Robots.txt File for SEO

• Canonical Tag: What Is a Canonical Tag and How Can It Help Your SEO?
Technical SEO

• What are BROKEN LINKS? & How do You Find & Fix Them?

• 404 ERROR: What is 404 Error Page & How to Fix It?

• 301 vs. 302 Redirects for SEO: Which Should You Use?

• What is Schema Markup & Why It's Important for SEO - How to Add
Schema Data in Any Website?
Technical SEO

• What is Open Graph? Types of Open Graph 

• Twitter Cards: How to Create & Add Twitter Card? Generate More Leads &
Traffic From Twitter

• Website Basic Information according to SEO: Website Speed, Structure & More

• Website Speed Optimization: How to Check Website Speed & Quality? Website
Testing Tools

• How to Decrease Page Load Time and Improve Site? 


Off-Page SEO

• What is Off-Page SEO? How to use it & Why Does it Matter in 2022

• What is the Importance of Backlinks for SEO?

• Do-follow Backlink VS No-follow Link: Which One is Better For You?

• What are Page Authority (PA) and Domain Authority (DA)


Off-Page SEO - Link Building

How to Submit Your Website to Search Engines? 


How to do Free Classified Submission?
How to do Image Submission in SEO? | Image Submission Sites (High DA, PA)
PDF or PPT Submission - How to do PDF and PPT Submission in SEO?
What is Social Bookmarking?
What is Forum Posting?
Press Release Submission?
How to do Infographic Submission in SEO
What is Video Submission? How to do Video Submission in SEO?
How to do Q&A Submission in SEO
How to do Article Submission in SEO 
How to create On-Page and Off-Page SEO Report?
Tool We Will Practice On

Google Keyword Planner

Ubersuggest

Google Analytics

Google Search Console

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