Learning Competencies

►define genres, codes, and conventions (SSHS);

►discuss the different types of genres and codes in each
genre (SSHS);
►explain how codes and conventions are used in
constructing media messages (SSHS);
►Identify the genre and codes used on a television
advertisement (SSHS); and
 Learning Competencies

►evaluate everyday media and information with

regard to codes, conventions, and messages; in regard
to the audience, producers, and other stakeholders
(MIL11/12MILA-IIIf15).
 ACTIVITY 1 :

Movie Description
Rings
Max Steel
Jack Reacher
Central Intelligence
Miracles from Heaven
 Discussions

Guide Questions
will you describe each movie based on their trailers?
1.How did you know that the movie Rings is a horror film? How is a Horror film
different from a thriller?
2.How did you know that the movie Central Intelligence is an action comedy
film?
3.How did you know that the movie Max Steel is a sci-fi movie?
4.How did you know that the movie Jack Reacher is an action film?
5.How did you know that the movie Miracle from Heaven is inspirational or
family movie?
 What is genre?

►comes from the French word meaning 'type' or 'class‘

►can be recognized by its common set of distinguishing
features (codes and conventions)
 What are codes and conventions?

CODES
►are systems of signs, which create meaning

CONVENTIONS
►are the generally accepted ways of doing something
 •Types of Code
• Technical

• Symbolic
• Written
Technical Codes
►ways in which equipment is used to tell the story (camera
techniques, framing, depth of fields, lighting and exposure, etc.)
 Video Presentation
Technical Codes

Camera Angles with Zach King

.(2014). YouTube Channel: King Film School. Retrieved
September 14, 2016, from
https://www.youtube.com/watch?v=tD63b6Z-Tr0
 Technical Codes
Camera Techniques
Basic Camera Shots Advance Camera Shots Camera Angles
Extreme Wide Shot Two Shot Eye-Level
Wide Shot Cut Away High Angle
Medium Shot Over the Shoulder Low Angle
Medium Close- up Point of View Bird's Eye View
Close- up Selective Focus Worm’s Eye View
Extreme Close- up Arc Shot Slanted (canted)
 Video Presentation
Technical Codes

Camera Movement - Storytelling with Cinematography

.(2015).DSLRguide .Youtube.
Retrieved Sept. 15, 2016, from
https://www.youtube.com/watch?v=J9APrV5cYnE
Basic Camera Movements
Basic Camera Movements
 Video Presentation
Technical Codes

Lighting with Zach King

.(2014). YouTube Channel: King Film School. Retrieved
September 14, 2016, from
https://www.youtube.com/watch?v=6W70YkNjFKY
 •Types of Code
• Technical

• Symbolic

• Written

Symbolic Codes
►show what is beneath the surface of what we see (objects, setting,
body language, clothing, color, etc. )
 Video Presentation
Symbolic Codes

Symbolisms in Films
.(2010).YouTube Channel: Chris Constantine. Retrieved
September 14, 2016, from
https://www.youtube.com/watch?v=WhijmmePlU8
 •Types of Code
• Technical

• Symbolic

• Written

Written Codes
►use of language style and textual layout (headlines, captions,
speech bubbles, language style, etc. )
Written Codes
 Video Presentation
Conventions

Conventions and Iconography of an Action Film

.(2015). YouTube Channel: Skyline Productions.
Retrieved September 9, 2016, from
https://www.youtube.com/watch?v=HuxNcpC9a0A&list=PLvqJQ
QNqUbBSD9TLTO7EcEGP1KvRWbGDh&index=3
 Video Presentation
Conventions

Cinemalaya 2016
(2016). YouTube Channel: Viral Pinoy. Retrieved September 9,
2016, from
https://www.youtube.com/watch?v=DKKuo2kSy0M
Formative Assessment: Poster Analysis
 Video Analysis
Codes and Conventions

Watch the following clips from AMC’s “The Walking Dead”

►https://www.youtube.com/watch?v=0OO9ICQ1x9Y
►https://www.youtube.com/watch?v=UkpwMKJptmg
►What codes are evident in this scene?
►What codes were used to compliment the brilliant
acting of this actor?
 Formative Assessment
Class Discussion

⮚ How did this scene convince the audience that it is possible for
Glenn to survive under this garbage bin?
 Formative Assessment
Class Discussion
Guide Questions
1. How did the director convince the viewers that the two characters in
the first clip was in a dangerous situation and escaping from the
zombies was impossible?
2. How did the director use codes to make the audience think that
Glenn died in the first clip? Do you think it was intentional in the
part of the director to “suggest” or “misled” the audience to think
that Glenn died? Why or why not?
VIDEO (TV COMMERCIAL) ANALYSIS

Kwentong Jollibee Valentine Series: Vow

YouTube Channel: Jollibee Philippines
Date Uploaded: Feb 9, 2017
https://www.youtube.com/watch?v=7kAOvTFA5rs
 References

►MIL Curriculum Guide by DepEd

►Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
►http://media-studies.tki.org.nz/Teaching-media-studies/Medi
a-concepts/Codes-and-conventions#tkibar-genre-0
►http://media-studies.tki.org.nz/Teaching-media-studies/Medi
a-concepts/Genre
 References

►http://www.thewildclassroom.com/wildfilmschool/gettingstar
ted/camerashots.html
►http://www.mediacollege.com/video/shots/
►https://www.youtube.com/user/DSLRguide
►https://www.youtube.com/user/KingFilmSchool
►http://digitalwriting101.net/content/excerpt-camera-angles-a
nd-shooting-tips-for-digital-storytelling/
 References

►https://www.pinterest.com/pin/510454938989324202/
►https://www.tes.com/lessons/YRVz4Xg3TxrJSQ/camera-mo
vement
►https://www.youtube.com/watch?v=WhijmmePlU8
►https://www.youtube.com/watch?v=HuxNcpC9a0A&list=PL
vqJQQNqUbBSD9TLTO7EcEGP1KvRWbGDh&index=3