Business Management by

GOURMET FOODS PAKISTAN

 Gourmet is the renowned brand in the market of bakers and sweets due to

its quality and valuable services.

 Nawaz Chattha started this business from one out let in Muslim Town

Lahore with bakers in 1987.

 After seeing the profitable result he decided to introduce new product like

sweets, milk, ice cream and gourmet cola.

 In continuous success of gourmet, gourmet also started a group of

companies
 Growth Rate:

 It has shown explosive annual growth of more than 25% in its

Mission Statement •
“To provide delicious, wholesome baked foods without sacrificing health and well-
being.”

Company Objectives •
 To build profitable customer relationship by delivering superior value.
 To provide such products those can increase targeted markets.
 To become a leader in the bakery and confectionary industry.
 To provide the quality products to the target market.
 Product Lines of Gourmet Foods
Sweets: •
It has a huge product length in sweets like Gulab Jaaman, Barfi, Laddoo, Halwas,
Rassgula, Patisa, Jalaibee, Ras malai and others.
Bakers: •
It includes Bread, Buns, Rusk’s, Cookies, Biscuits, Cakes, Pastries, Patties, Pizzas,
Nimko, Vegetables rolls, Chicken rolls, Hot dogs, Sandwiches.
Dairy Products: •
It includes milk and ice cream products.
Beverages: •
It includes Gourmet Cola, Gourmet ice-cream soda, Apple Sidra, Pulpy and
Gourmet Lemonade etc.
Filtered Water:
It also offers gourmet filtered water
 Business Portfolio of Gourmet
Star:
Gourmet bread and other bakery Products come under star as they have a high
relative market share and high growth rate. They are in maturity stage of its product
life cycle.
Cash Cow:
Gourmet Cola, Gourmet Water and Dairy Products are Cash cow products for
Gourmet as they have a low market Growth rate and a high relative market share.
Question Mark:
Gourmet new products like Dry Milk and the same for Tea as well come under
Question mark. Or any other new product that Gourmet offers or is planning to offer
will come in question mark category.
Dogs:
Gourmet Roll and Samosa Patti have a low market Growth rate and a low relative
market share therefore, these products come under Dogs and therefore Gourmet has
discontinued the production of these products
 Marketing Mix of Gourmet
Product: •
Products of Gourmet show attributes like quality, features, style and design. Its
quality is always good and innovative having differentiated features. Gourmet Foods
begin with the deep understanding of customer needs.
Price: •
Gourmet earns low and negligible profit that’s why its prices are always less than
market. It keeps low prices according to market penetration pricing strategy in order
to attract a large number of buyers and a large market share
Place: •
Being accessible to customers increases the value for customers. Gourmet is a market
leader as “Gourmet Foods”. Its growing size of all branches has become more easily
accessible and convenient to customers. It has around 95 branches in Lahore.
Promotion: •
Gourmet does its promotion only in its stores. Whenever it introduces its new branch it
gives 25% discount which is for promotion there is no such digital media presence.
 S.W.O.T. analysis of Gourmet Foods
Strengths:
 Gourmet is one of the strongest brand names in Lahore.
 Strength of Gourmet bakers is a quality product with reasonable price
 It is easily accessible almost everywhere in the city.
 They are providing quality products at suitable price.
 Gourmet does not give franchise or partnership to anyone.
 Strong distribution channel
 High market share
 Customer Retention
Weaknesses:
 Gourmet is not focusing properly on promotion tools such as advertisements.
 Proper Parking is not available on each and every branch which becomes a
problem for customers .
 No digital media marketing campaign.
 Opportunities:
 Gourmet can increase their target market by capturing other cities which consist
of the potential customers.
 Because of the brand worth Gourmet can come up with the different market of
bakery products.
 It is the great opportunity for Gourmet to expand their business and market by
exploring the new markets nation wide and internationally.

Threats:
 Changing of consumer preferences is a major threat of any organization. As if we
talk about Gourmet sweet now people prefer cakes over sweets which have
become a major threat.
 Lack of new technology.
 No innovative product, major product line consists of conventional items.
 Recommendations

 Gourmet must use new technology like Information system to centralize its
Database. It will need processes like Data ware housing.
 It can also improve its security measures by implementing security cameras.
 Gourmet should also work for enhancing the parking area.
 The company should also open its outlets in other major cities and spend capital on
advertising the company in those cities.
 They should give discounts and promotions to attract customers.
 Gourmet should also do work for innovation in products and for the atmosphere and
ambiance of its outlets as they are a bit out fashioned now.
Thanks .