MEDIA INFORMATION

LITERACY
Campaign Ad to Combat Digital
Divide,
Addiction, and Bullying
 CREATE A CAMPAIGN AD TO COMBAT DIGITAL
DIVIDE, ADDICTION, AND BULLYING
• A click on our screens means everything. We
have seen the usefulness of the internet, and
we are deeply moved by the belief that the
world will indeed become a boring place
without the internet.But as we look closer to
the years, we can see that people are
becoming dependent on the internet.
• This lesson is designed to effortlessly grasp the
importance of knowing your responsibility and
vulnerability as a social media person, among other
social networking sites.You must know that the
internet is another dimension where you can meet
new people and see new places, just a click away.
You have access to information that may or may
not be for you to see or hear, which is why the
knowledge you're about to gain in this lesson is
vital. The topics to be discussed are the digital
divide, addiction, and bullying
What is the Digital Divide?
• The digital divide is a
term that refers to the
gap between
demographics and
regions that have access
to modern information
and communications
technology and those
that don't or have
restricted access.
• The term describes a gap in terms of access
to and usage of information and
communication technology.
• The digital divide can exist between those
living in rural areas and those living in urban
areas, between the educated and
uneducated, between economic classes, and
on a global scale between more and less
industrially developed nations.
What are the implications of the digital divide?

• Political
• Governance
• Social
• Rural
• Economic
• Educational
What is Addiction?
• Addiction is defined as
overdependence on
something or a damaging
need to do something. While it
is commonly associated with
substances like recreational
drugs, the digital age has now
ushered in an addiction that is
gradually raising concerns in
industries and society.
• Teens who suffer from addiction to technology
feel extreme anxiety when separated from
their digital devices, video games, and social
networking sites.
• There are many effects of internet addiction
and technology addiction. Keep in mind that
these signs of internet and technology
addiction should be taken seriously.
Mental Effects
• Depression • Avoiding work; poor performance at
• A feeling of guilt of overusing the work or school
internet/technology • Continuous deferment and
• Anxiety avoidance of responsibilities
• Euphoria feelings when using • Sudden mood changes
technology/internet • Fear of not having access to the
• Inability to determine priorities or to internet/technology
postpone plans • Feeling of loneliness
• Isolation from one's social • Bored while performing routine work
environment • Memory loss
• Losing the concept of time
• Extreme defense of usage habit
Physical Effects
• Back Pain
• Carpal tunnel syndrome
• Headaches
• Insomnia
• Unhealthy nutrition
• Poor personal care and
hygiene
• Neck pain
• Eye dryness and other vision
problems
• Excessive weight loss or
obesity
Bullying

• Bullying has always been

a serious issue,
particularly among youth.
It is defined as unwanted,
aggressive behavior
among school-aged
children that involve a real
or perceived power
imbalance.
What is Cyberbullying?

• Cyberbullying, or bullying through electronic means,is one

of the many problems brought about by technological
advancements. With the existence of smartphones,
tablets, laptops, and 24/7 access to the internet,
cyberbullying can happen to anyone, anywhere, and at
any time. This may involve exposing embarrassing
content about someone or sending messages with the
intention of hurting the receiver emotionally or mentally.
• The term "cyberbullying" includes a range of
aggressive behaviors committed via modern
technology. The goal of cyberbullying is to
harass, demean, intimidate, or taunt another
person with the intent to hurt or embarrass
them. The most common forms of
cyberbullying are offensive name-calling or
the spread of false or harmful rumors.
Cyberbullying vs. Face-To-Face Bullying

• In contrast with in-person

threats, cyberbullying uses
internet technologies, mobile
devices, video games, and
social media. Much of your
lives are conducted across
virtual communication systems
like Facebook, Instagram, and
Youtube. Texts, chats, email,
and online games are also rife
with opportunities to
cyberbully.
In addition to stalking, rumor-spreading, and
harassment, cyberbullying behavior can also
include:
• 1.Impersonating a person online by creating a false
identity or by password theft.
• 2.Using text messages or chat apps like WhatsApp and
Snapchat to bombard their victim with threats or
harassment.
• 3.Tricking a victim into thinking the bully is someone else
to harass them
• 4. Creating entire websites, Instagram accounts, or
Facebook pages designed to humiliate a target.
• 5. Taking or spreading embarrassing or compromising
photos or video, whether real or fake.
• 6. Hacking attacks that deposit malware, steal passwords,
or take control of their victim's computer.
• 7. Attacking behavior aimed at sexual, racial, physical, or
weight-based humiliation.
What is Netiquette?
• Netiquette is short for "Internet etiquette." Just like etiquette is a
code of polite behavior in society, netiquette is a code of good
behavior on the internet.
• While there is no official list of netiquette rules or guidelines, the
general idea is to respect others online.
• Safe Internet browsing means surfing the internet while
preventing yourself from getting into any troubles or dangers that
the internet can offer. Surfing safely on the internet does not mean
restricting yourself from accessing websites or banning yourself
from the use of social media. It simply means educating yourself
about the different dangers you can encounter. Using safe
Internet browsing practices, you can learn how to keep your
privacy intact while exploring the digital space.
Challenges and Barriers to Bridging the Digital
Divide:
• Infrastructural barriers: The Philippines still lacks a
robust telecommunication infrastructure with sufficient
reliable bandwidth for the Internet connection.
• Literacy and skill barriers: Education in information
literacy will play an important role in keeping society from
fragmenting into a population of information haves and
have—nots. The lack of skill in using computer and
communication technology also prevents people from
accessing digital information.
• Economic barriers: Poor access to computer and
communication technology also causes a digital divide. In
the Philippines, the ability to purchase or rent the tool for
access to digital information is less among the masses.
• Content barriers: To solve the digital divide, the
government should ensure that all citizens can receive
diverse content relevant to their lives and produce content
for their communities and the internet.
• Language barriers: Having a multicultural and
multilingual population, today, a large percentage of
information on the internet is in English, which is a barrier
for the people whose primary language is not English.
How to Prevent or Stop Cyberbullying

• 1. Save threats and document them, including

threatening texts, sexually explicit pictures, or
harassing messages
• 2. Report incidents of cyberbullying to the
website used, the cell phone company, and
the ISP involved.
• 3. Block the bully's mobile number or email
address on the devices. Consider blocking the
website that's being used to commit
cyberbullying.
• 4. Contact the school or parents of the bully if
you can identify them. However, always check
first to gauge their comfort level by contacting
the parties involved.
How to Overcome Internet Addiction
• 1. Turn off Notifications
• 9. Make your bedroom a
• 2. Review Your Habits
no Tech zone
• 3. Connects with others • 10. Rediscover paper
• 4. Restrian your self • 11. Limite your self to one
• 5. Assigned spot at a time
• 6. Keep track • 12. Work out
• 7. Put away your during
meals
• 8. Designate Tech-free
hours
Prevent Cyberbullying Before It Starts

• 1. Don't forward any type of bullying messages or images.

• 2. Use peer pressure to ensure your friends consider
cyberbullying off-limits.
• 3. Don't share personal information of any kind —
including addresses and phone numbers.
• 4. Never share your passwords with anyone except your
parents
• 5. Talk to your parents or another trusted adult if you
aren't sure about someone's behavior toward you.
• 6. Never post or text anything that you wouldn't feel
comfortable sharing with all your classmates.
• 7. Don't post angry!
• 8. Treat people the way you'd want to be treated yourself
Activity 1: MODIFIED TRUE OR FALSE

• Directions: Read and analyze each item's statement carefully and

use the sign check if the statement is true. If the statement is
False, Write the correct answer on a separate sheet of paper.
• 1. Digital detox' is predominantly used as an umbrella
term for quitting digital platforms or devices for some time.
• 2. Economic Barriers is where education in information
literacy will play an important role in keeping society from
fragmenting into a population of information haves and
have—nots.
• 3. Addiction makes use of internet technologies, mobile
devices, video games, and social media.Much of your
lives are conducted across virtual communication
systems like Facebook,Instagram, and Youtube. Texts,
chats, email, and online games are also rife with
opportunities to cyberbully.
• 4. Economical: Internet penetration is associated with
greater social progress of a nation. Thus digital divide, in
a way, hinders the social progress of a country.
• 5. Teens who suffer from addiction to technology feel
extremely blissful when separated from their digital
devices, video games, and social networking sites
Activity 2: IMAGE REVIEW
Activity 3: IDENTIFICATION