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Social Media Campaign Analysis

The student ran a Facebook campaign for their Instagram account Crafting Memories Official, targeting married women ages 23-40 with kids in Dehradun, India. The campaign had a $1000 budget with a lead generation objective. Targeting parameters included interests in cosmetics, shopping, and parenting. The campaign summary screenshots showed the ad set details and creative with a video, headline, and call to action. Performance results showed a cost per result of $12 with 2 conversions. Based on the results, the student suggested optimizing targeting to higher income households and ages 25-34, as well as improving the video creative and call to action to increase click-through rate for future campaigns.

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Anshu Malhotra
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213 views12 pages

Social Media Campaign Analysis

The student ran a Facebook campaign for their Instagram account Crafting Memories Official, targeting married women ages 23-40 with kids in Dehradun, India. The campaign had a $1000 budget with a lead generation objective. Targeting parameters included interests in cosmetics, shopping, and parenting. The campaign summary screenshots showed the ad set details and creative with a video, headline, and call to action. Performance results showed a cost per result of $12 with 2 conversions. Based on the results, the student suggested optimizing targeting to higher income households and ages 25-34, as well as improving the video creative and call to action to increase click-through rate for future campaigns.

Uploaded by

Anshu Malhotra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Social media live project

submission
Facebook Campaign

Student Name:
Slide 1

Campaign Problem Statement


{Please write down the problem statement and information provided to you}

Website topic and link: https://www.instagram.com/craftingmemoriesofficial/

Ran ads for our instagram account

Budget provided: 1000 Life time budget

Objective: Leads

TG: Married Women who have kids, Age 23-40


Slide 2

Explain the targeting parameters


{Identify the targeting parameters you’d select to amplify your blog Give reasons for
the same, even if it is NA.}

Targeting parameters:
1. Age Range- 23-40 (Women who have small kids)
2. Location- Dehradun( We are serving in this location only)
3. Interests- Cosmetics, Tattoos, Coupons, Toys, Beauty salons, Boutiques, Dresses,
Handbags, Discount stores, Spas, Sunglasses, Jewelry, Online shopping, Shoes,
Shopping malls, Children's clothing, Fragrances, Hair products, Luxury goods,
Women's clothing or Men's clothing
(main goal is to target women who are more engaged into online shopping or luxury
goods or who are more into spending money)
Any other relevant targeting parameters-
● Engaged Shoppers, Relationship status: Married, Income: Household income:
top 10% of ZIP codes (US), Household income: top 10%-25% of ZIP codes
(US) or Household income: top 25%-50% of ZIP codes (US), Parents:
Parents (All), New Parents (0-12 months), Parents with toddlers (01-02 years)
, Parents with preschoolers (03-05 years) or Parents with early school-age
children (06-08 years)
Campaign summary screenshot-1 Slide 3

{Submit screenshots of the campaign order summary for your ad. This should be
submitted in 2 slides - screenshot of Ad Set (slide 3/current slide) with Campaign name,
Campaign objective, bidding strategy, budget, ad scheduling and the screenshot of
actual ad (slide 4/next slide) with image, headline, text and CTA.}
Ad set
Audience
Slide 4

Campaign summary screenshot- 2


{Screenshot of the actual Ad with image, headline, text and CTA.}
Slide 5

Campaign result screenshot- Performance


{Share the performance screenshot, we have attached a sample screenshot for your
reference. Please ensure that the screenshot mentions the Result Rate. Customise the
default metrics to enable the Result Rate being shown }
Demographic Overview & performance overview
Slide 7

Summary
Write a short summary covering following points (Word limit- 150 words):
a) What KPIs will you use to analyze the ad performance?
Ans- My objective is leads, so the KPIs I will use to analyze the campaign is Cost per
result, reach, impression
b) Was the campaign a success or not?
Ans- Yes , my campaign was a success. As my cost per result is 12 but my product is
approx 15k. So out of 83 , 2 coverted and I earned a revenue more then spent.
c) Based on the results obtained, suggest some targeting optimizations that you
would perform. (atleast 2)
Ans-1. I think the women who connected with us was very price sensitive. So I can
target whoes housedhold income is more.
2. I think I can make changes to the age as I saw good results in 25-34
Based on the results obtained, suggest some creative
optimizations that you would perform. (atleast 2)
● 1. My CTR was poor and I think I should work on my video and improve my
call to action.
● 2. I also should make the video appealing, and I should focus more on story
format.

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