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Behavior Change Models for Programs

The document discusses behavior change theories that can help understand why behaviors change and guide program design, including the Health Belief Model and Diffusion of Innovation Theory. The Health Belief Model posits that behavior change messages should target perceived barriers, benefits, self-efficacy, and threat. Diffusion of Innovation Theory explains how new ideas spread through populations over time.

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Rosalinda Guingab
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158 views10 pages

Behavior Change Models for Programs

The document discusses behavior change theories that can help understand why behaviors change and guide program design, including the Health Belief Model and Diffusion of Innovation Theory. The Health Belief Model posits that behavior change messages should target perceived barriers, benefits, self-efficacy, and threat. Diffusion of Innovation Theory explains how new ideas spread through populations over time.

Uploaded by

Rosalinda Guingab
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Behavior Change Theories

BCC Theories
• Behavior change theories can help understand why people act the
way they do and why behaviors change.

• SBCC theories can be helpful to guide SBCC program design and


help you focus on what or who to address in your program.

• Each theory or model has a different set of factors to explain


behavioral change and area of focus—the individual, their
intention to change their behavior or their surrounding
environment.
The Health Belief Model
• The Health Belief Model is a theoretical model that can be used
to guide health promotion and disease prevention programs.

• It is used to explain and predict individual changes in health


behaviors. It is one of the most widely used models for
understanding health behaviors.

• The Health Belief Model (HBM) posits that messages will


achieve optimal behavior change if they successfully target
perceived barriers, benefits, self-efficacy, and threat
Diffusion of Innovation Theory
• Diffusion of Innovation (DOI) Theory, developed by E.M. Rogers in
1962, is one of the oldest social science theories.

• It originated in communication to explain how, over time, an idea


or product gains momentum and diffuses (or spreads) through a
specific population or social system

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