NEW MEDIA

Overview

You have learned that print-

making was already prac- ticed
in the Philippines since the
olden times. This prac- tice
served as prelude to our
printing today. Your un-
derstanding on various
techniques and processes
will help you make your own
print and make new prod- ucts
and designs using new media.

In this module, you will learn

how technology changed the
perception of the Filipinos in
making art and how art was
made available to every-
body using new media. You
will further understand the
role of photocopying ma-
chines, computers and scan-
ners, video cameras and the
internet in making art prints and
other printed works.

You are enjoined to discover

your artistic gift using the
available technology. Have fun!

From the hand-beaten copper-

plate unearthed in Lumban,
Laguna to the earliest printed
book in the Philippines using
woodblocks up to
technologically-advanced
printers nowadays,
printmakiand printing in the
Philippines has gone a very
long way since
1593.

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At the end of this module, you are ex- New media refers to tools, device or equipment that
pected to: abandons the traditional practice of making something
 understand the role of technology in the past such as digital cameras in
and new media in printmaking. favor of instamatic cameras; photocopying
 create posters for special machines in favor of manual copying, and many
occasions more.
 research on new duplicating
techniques available in the Technology refers to the advances as resulted by
locality; and the application science principles, concepts and
 use new media to create a story as discoveries.
a reaction to current events.
Softcopy refer to digitized formats or layouts of
artworks, documents, and designs that are ready for
printing.

In this module, you will apply your

knowledge and understanding in the use of
various art elements and principles of
design as applied in print- making. You
will also understand the message and
meaning created by art elements and
designs when they are combined with
technology.

You may have some of the following in your

school or community:
 Computers and printers
 Internet connections
 Photocopying machines (Xerox)
 Duplicating machines (Risographs)
 Digital camera or video camera
 Scanner
 Paper for printing
 Stencil and frame
 Squeegee
 Textile paint
Additional gadgets such as SD Read- er and
software for video editing, file con- verters,
etc.

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These are some of the available Printing technology in the country. Tell some- thing
about them.
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Technological advancements paved the way to mass production of printed materials in the
Philippines. From simple woodcut and lithograph printing during the Spanish colonization,
printing of materials for schools, offices, and establishments become easier and readily available.
The production of art becomes simple also and easy due to the advent of photography, digital
imaging, photocopying, and scanning. Statistics shows that worldwide information doubles every
year because of the advances in technology unlike the rate of production of arts, texts, and other
documents during the medieval times. This is particularly true in the Philippines where the
demand for printed copies is increasing.

Printing is both an art and industry. As an art, it requires creative expression using the
available media arts, tools, and equipment to produce printed copies of books, flyers, brochures,
magazines, billboards, posters, and the likes. As an industry, it will need artists that are skilled
and knowledgeable in the effective use of art elements, principles of designs, and domains of the
art - production, appreciation, history, and criticism. Graphic artists, web page designers,
cartoonists, illustrators, designers, and animators are needed to make visually-pleasing and
persuasive digital layouts and formats that are essential in making printed copies for business.
Printing is a fast growing industry and the competition is rapidly changing as new breed of
artists discover new media and uti- lize varied ways to meet the demands of the business world.
This will pose great chal- lenges to a 21st century would-be artists like you.

Can you name objects around you that are made possible through printing? Tell something
about them.

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Printing in the Philippines Today

Technology changed the way Filipinos view and express art. Because of readily available
materials and new media, production of art shifted from traditional way to dig- itized lay outing
and formatting of images to create visually-persuasive art pieces that range from simple gift tags
to huge tarpaulin prints for billboards and signage along the major thoroughfares around the
country.

Below are some of the printing devices and equipments available in the Philippines
today. These printing equipments and devices are important in making, duplicating, and creating
copies of art in the easiest way. Unlike the copies made through printmaking, printing copies are
duplicates from the original.

Pre-Printing Devices

Pre-printing devices are used to capture images or photos such as digital cameras,
memory storage devices such as compact discs and flash disks, compact discs, camera phones,
tablets, ipods, scanners, and similar equipment. These are devices that are used to take pictures
or images and store them for future use.

Lay outing and Formatting Devices

Computer is the most popular device in the country today in making lay outs and
formats for printing. Software, programs, applications are needed to enhance and enable lay
outing and formatting of images to create designs for printing. The use of computer also made
the use of texts and images in graphics and digital designs easy and more enjoyable.. AutoCad
for example made interior designs and architectural designs easy and enjoyable for computer
literate persons to create

Final Output Devices

These are devices that are used to make printed copies, such as printers that are
directly connected to computers, risograph, photocopier, and other duplicating ma- chines.
Printers, regardless of type, remain the most popular device to make a sample or final output
that can be used for making duplicates. Special printers are also availa- ble for making large
formats such as tarpaulin printing used for billboards and sign- age. Specialized printers are
also used in making souvenir items such as cups, t-shirts, and mugs. In making large quantities
of prints in the case of printing presses, offset printers and color separation printers are being
used.

These are among the devices and equipment used by modern artists and even by
ordinary people like you who want to maximize the use of technology for creative and
enjoyable activities or for engaging in a profitable business venture.

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PERSONALIZED COMPUTER-BASED ART

PROJECT

Promising art-related careers nowadays use

computer-based methods.. The use of technol- ogy in
making art gained popularity because of business,
mass media, and the advent of inter- net. Students
who are knowledgeable in making use of technology To complete this project, you will need
to make art projects have an advantage over others. to check the availability of the
following:
 Digital camera or camera phone
Computer-based art projects are easy to prepare  Photos and images
because of so many visual materials available around  Computer
or through the internet.  Printer
 Scanners
In this activity, you will make a personalized  Memory card or SD card reader
computer-based art project - a saucer, plate, mug or  MS Publisher or similar programs in
tumbler for display purposes. the computer

What To Do? Aside from the said requirements, you

1. Using your digital camera or camera phone, take will need the following:
a picture that you want to use in your  Sticker paper
personalized computer-based art project. If  Plain colored saucer or plate, mug or
camera is not available, you can choose pic- tumblers
tures or images from the internet or you may  Cutter/scissors
draw a design of your choice.
2. Upload the pictures into your computer using a
memory card or SD car reader. If you took
pictures from the internet, just download it and
save into your computer. When drawing your
own design, scan the image and save it into your
computer.
3. At the Start Menu of your computer, select the
MS Publisher and create a new publication. It is
the simplest way of make your project. Adobe
Photoshop can also be used if your are familiar
with it.
4. Make a design or a layout for your computer
-based art project. When done lay outing, print it
using a sticker paper.
5. Cut your design and paste it evenly on your
chosen object. Display your artwork.

IMPORTANT
To minimize cost, this project can be performed in groups of 5 to 10 students.
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Describe the following artifacts and early attempts to make readable documents.
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Describe the following machines and early attempts to make readable papers and
documents.

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The early attempts of the Filipinos to communicate with other people using a writ- ten
language can be learned from the fragments of pre-Hispanic artifacts. The only writ- ten record in
the Philippines with a date on it is the Laguna Copperplate Inscription that dates back to 850 CE.

Another attempt to produce records that can be read by other people is the an- cient script
with various names around the archipelago. In the Tagalog region, it is called baybayin, kulitan
in Kapangpangan, and surat in the Visayas, The Hanunuo Mangyans of Mindoro and the Buhids
retained their ancient script that are similar to the baybayin of the Tagalogs.

The early printed books appeared during the Spanish times, as discussed in the earlier
modules. For centuries, printing of books in the Philippines were controlled by fri- ars and the
government although some printers were able to make copies of novenari- os, pamphlets, and
other reading materials using lithography and woodblock printing.

Activity 2 will help you discover what happened in the Philippines for the past 400 years
from the coming of the Spaniards up to the present time.

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Printing and printmaking in the Philippines

today is quite different from an the past. As
art, printmaking gained popularity in
the Philippines only in the 1960s and
1970s. Printing as means of creating
cheap and readily available or instant cop- ies of
artworks and other printed materials gained
support from the general public and the In this activity, you will need the following:
corporate world.  Reference materials from
school library or from the internet
your
Make a report about the evolution  Photos of sample prints
of printmaking and printing in the country.  Computer and printer (printed out-
Mention its brief history, artists involved put)
and sample works. Your report can be sub-  Flash disks/digital storage devices
mitted in a soft copy form (in a flash drive or (for soft copy output)
a data compact disc) or in hard copy for- mat
(printed). You can also make a Power- Point
Presentation and submit your soft copy or
printed format depending on your teacher.

Procedures:
1. Utilize your library resources first for
your report. If materials are not avail-
able in your library, you can check the
internet for more information.
2. Write your report using a timeline
pattern to show chronology in the
evolution of printmaking in the country.
3. If you can make a PowerPoint
presentation, use more visuals and brief
text descriptions.
4. Ask your teacher how you will sub- mit
the report – either soft copy in a flash
drive, CD or through the inter- net; and
in printed form.

If computer and printer are not available

in your area, you can still make your re-
port in a handwritten format. Visuals can
be supplied also using cut photos from
periodicals, magazines or any available

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Printing using new media gained recognition in the Philippines. It is evident with the
widespread use of printing technology all over the country to make prints, copies, and duplicates
of books, art works, magazines, and other reading materials. The use of different printing
technology available helped in the evolution of new forms of arts.

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Links and Photo Credits

Page 139

1. http://nickledimepenny.blogspot.com/2010/03/la-solidaridad.html
2. http://cabanatuancity.olx.com.ph/xerox-machine-for-sale-iid-79511156
3. http://www.starburstprinting.com/traditional-offset.php#
4. http://digitals-printing.blogspot.com/2009/09/printing-press-heidelberg-kord-64.html
5. http://brandasrazvan.blogspot.com/2010/11/risograph-printers.html
6. http://www.build-your-own-computer.net/computer-output-devices.html

Page 142

7. http://www.tooft.com/buying-digital-camera/
8. http://www.kenrockwell.com/epson/4990.htm
9. http://www.toptechreviews.net/tech-tips/buying-a-desktop/

Page 143 and 145

Designs made by J. S. Jimenez using photos taken by Rosel Valenzuela

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10.http://cabanatuancity.olx.com.ph/xerox-machine-for-sale-iid-79511156
11.http://www.starburstprinting.com/traditional-offset.php#
12.http://digitals-printing.blogspot.com/2009/09/printing-press-heidelberg-kord-64.html
13.http://brandasrazvan.blogspot.com/2010/11/risograph-printers.html
14.http://www.build-your-own-computer.net/computer-output-devices.html

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15. http://thebulwaganfoundation.wordpress.com/2010/09/01/the-kingdom-of-butuan/
16. http://ustpublishinghouse.wordpress.com/browse-books/all-subjects/language/

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