MEDIA-BASED ARTS

AND DESIGN IN
THE PHILIPPINES
MODERN
TECHNIQUES
AND TRENDS
PHOTOGRAPHY
FILM
PRINT MEDIA
DIGITAL MEDIA
PRODUCT AND
INDUSTRIAL
DESIGN
 PHOTOGRAPHY
It was viewed as a purely technical
process, that of recording visible images by
light action on light sensitive materials.
Greek word “photos” (meaning light) and
“graphos” (meaning writing) – states this
process literally.
The science, art and practice of creating
durable images by recording light or other
electromagnetic radiation
 NOTEWORTHY PHILIPPINE
PHOTOGRAPHERS
GEORGE TAPAN
An award-winning travel photographer who has
won two Pacific Asia Tourism Association (PATA)
Gold awards, an ASEAN Tourism Association
award, and first place in the 2011 National
Geographic Photo Contest.
 JOHN K. CHUA
Advertising and commercial photographer
extraordinaire, John is best known for his technical
excellence and mastery of notoriously challenging
photo shoots
 FILM OR CINEMA
As its early name “motion pictures”
declared, film brought yet another
dimension into play—that of moving
images. The possibilities of this medium
created a new art form that was to become
a powerful social and economic force, and
a legacy of the 20th century world.
 KINETOSCOPE
A peepshow cabinet with an eyehole through
which these earliest “movie” could be viewed one
person at a time. A motor inside the cabinet moved
the film strip along in a loop, with an electric bulb
providing one technological advancement after
another.
FILM DIRECTING: It is the director, like the
painter and sculptor in traditional art, who envisions
the final effect of the film on its viewers, visually,
mentally, and emotionally. While the painter and
sculptor work with physical materials, the film
director works with ideas, images, sounds, and
other effects to create this unique piece of art.

ACTING: First and foremost, there was the art

Lino Brocka
Laurice Guillen
Marilou Diaz Abaya
Maryo J. Delos Reyes
Brillante Mendoza
 ANIMATION
The process of creating motion and
shape change illusion by means of the
rapid display of a sequence of static images
that minimally differ from each other.
It can be recorded on either analogue
media, such as a flip book, motion picture
film, video tape, or on digital media,
including formats such as animated
GIF, Flash animation or digital video
 PHILIPPINE ANIMATION STUDIO, INC.
The Philippine Animation Studio, Inc. (PASI) was
established in 1991 and has since collaborated on
numerous animation projects and series with
foreign partners. Among these have been Captain
Flamingo, Producing Parker, Groove High, and
Space Heroes Universe.
 URDUJA
An animated film
adaptation of the legend of
the warrior princess of
Pangasinan.
Produced by APT
Entertainment, Seventoon,
and Imaginary friends,
Urduja is recognized as the
first fully-animated Filipino
film, created by an all-
Filipino group of animators
using the traditional (hand-
drawn) animation process
with some 3D effects.
DAYO: SA MUNDO NG ELEMENTALIA
It is said to be the
country’s first all-digital full-
length animated feature
film.

Produced by Cutting
Edge Productions, the film
presents Philippine
mythical creatures as
heartwarming characters in
a young boy’s adventure.
 RPG METANOLA
Another breakthrough
was the first Filipino full 3D
animated film, RPG
Metanola, co-produced by
Ambient Media,
Thaumatrope Animation,
and Star Cinema in 2010.
 PRINT MEDIA
It includes large-scale publications such
as newspapers, magazines, journal, books
of all kinds, as well as smaller-scale
posters, brochures, flyers, menus, and the
like.
Of course, all of these now have their
digital counterparts that may be accessed
and read on the internet.
 ADVERTISING
These appear in newspapers, magazines,
posters, brochures, and flyers—each with their
specific target readerships and markets, and highly-
specialized approaches for reaching these target
groups.
COMIC BOOKS
The popularity of Philippine comics began in the
1920s when Liwayway magazine started featuring
comic strips, such as Mga Kabalbalan ni Kenkoy
(The Misadventures of Kenkoy) created by Tony
Velasquez went on to be recognized as the “Father
of Filipino Comics.”
INNOVATION IN PRODUCT
AND INDUSTRIAL DESIGN
Yet another breakthrough arena for
Filipino imagination, ingenuity, and
innovativeness in recent decades has been
that of design. Specifically, this
encompasses product and industrial design
as applied to furniture, lighting, and interior
accessories, as well as fashion from haute
couture to bridal ensembles to casual wear.
As a result, a number of Filipino
designers have risen to superstardom both
locally and internationally.
 A multi-awarded furniture KENNETH COBONPUE
designer and manufacturer
from Cebu. He graduated in
Industrial Design from Pratt
Institute in New York with
highest honors and
subsequently worked in Italy
and Germany
Cobonpue's brand is
known around the world for
its unique designs and
roster of clientele that
include Hollywood
celebrities like Brad Pitt and
members of royalty.
 MONIQUE LHUILLIER
She is a fashion designer
most prominently known for
bridal wear. She owns a
couture fashion house
based in Los Angeles,
California, as well as
another store on
Manhattan's Upper East
Side.
 Josie Natori,  (born Josefina JOSIE NATORI
Almeda Cruz) is a Filipino-
American fashion designer and
the CEO and founder of The
Natori Company. Natori served
as a commissioner on the White
House Conference on Small
Business.
In March 2007 she was
awarded the Order of
Lakandula, one of the highest
civilian awards in the
Philippines. In April, 2007,
Natori received the "Peopling of
America" Award from the Statue
of Liberty - Ellis
Island Foundation.
 RAYMUND JOSEPH "RAJO" TEVES LAUREL
born May 19, 1971) is
a fashion
designer in Manila, Philippines.
He began his professional career
in 1993, holding his first
international exhibition the
following year.
In 2000 Rajo Laurel founded
House of Laurel with his sister. A
winner of a number of national
and international awards over the
course of his career, Laurel is
best known as a television
personality as a judge on Project
Runway Philippines.
 LULU TAN GAN
Lulu Tan–Gan’s name has
been synonymous with
beautifully crafted knitwear
fashion since 1985. Hailed
the ‘Queen of Knitwear,’ Lulu
continues her design
evolution with her extended
hand–woven line,
“Indigenous Couture”
merging the old-world
sophistication of Philippine
artisan craft with
contemporary design.
 DITA SANDICO-ONG
Known as the “Wrap
Artiste” of the Philippines
for her famous bold-
colored wraps, Sandico-
Ong first experimented
with the local weave of
Ilocos Sur, known as
Inabel, as well as with
pineapple fibers blended
with Irish linen, dubbed
piñalino.