TOPIC 8

Assessing a New Venture’s Financial

Strength and Viability

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Learning Objectives (1 of 2)
8.1 Learn about the importance of understanding the
financial management of an entrepreneurial firm.
8.2 Identify the four main financial objectives of
entrepreneurial firms.
8.3 Describe the process of financial management as used
in entrepreneurial firms.
8.4 Explain the difference between historical and pro forma
financial statements.
8.5 Describe the different historical financial statements and
their purpose.

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Learning Objectives (2 of 2)
8.6 Discuss the role of forecasts in projecting a firm’s future
income and expenses.
8.7 Explain the purpose of pro forma financial statements.

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Financial Management (1 of 2)
• Financial Management
– Financial management deals with two things: raising
money and managing a company’s finances in a way
that achieves the highest rate of return.
– Chapter 10 focuses on raising money. This chapter
focuses primarily on:
 How a new venture tracks its financial progress
through preparing, analyzing, and maintaining past
financial statements.
 How a new venture forecasts future income and
expenses by preparing pro forma (or projected)
financial statements.

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Financial Management (2 of 2)
The financial management of a firm deals with questions such as the
following on an ongoing basis:
• How are we doing? Are we making or losing money?
• How much cash do we have on hand?
• Do we have enough cash to meet our short-term obligations?
• How efficiently are we utilizing our assets?
• How do our growth and net profits compare to those of our industry
peers?
• Where will the funds we need for capital improvements come from?
• Are there ways we can partner with other firms to share risk and
reduce the amount of cash we need?
• Overall, are we in good shape financially?

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Financial Objectives of a Firm (1 of 3)
Figure 8.1 Primary Financial Objectives of Entrepreneurial Firms

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Financial Objectives of a Firm (2 of 3)
• Profitability
– Is the ability to earn a profit.
 Many start-ups are not profitable during their first one to
three years while they are training employees and building
their brands.
 However, a firm must become profitable to remain viable
and provide a return to its owners.
• Liquidity
– Is a company’s ability to meet its short-term financial
obligations.
 Even if a firm is profitable, it is often a challenge to keep
enough money in the bank to meet its routine obligations
in a timely manner.

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Financial Objectives of a Firm (3 of 3)
• Efficiency
– Is how productively a firm utilizes its assets relative to its
revenue and its profits.
 Southwest Airlines, for example, uses its assets very
productively. Its turnaround time, or the time its airplanes
sit on the ground while they are being unloaded and
reloaded, is the lowest in the airline industry.
• Stability
– Is the strength and vigor of the firm’s overall financial posture.
 For a firm to be stable, it must not only earn a profit and
remain liquid but also keep its debt in check.

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 The Process of Financial
Management (1 of 4)
• Importance of Financial Statements
– To assess whether its financial objectives are being met,
firms rely heavily on analysis of financial statements.
 A financial statement is a written report that quantitatively
describes a firm’s financial health.
 The income statement, the balance sheet, and the
statement of cash flows are the financial statements
entrepreneurs use most commonly.
• Forecasts
– Are an estimate of a firm’s future income and expenses,
based on past performance, its current circumstances, and
its future plans.

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 The Process of Financial
Management (2 of 4)
• Forecasts (continued)
– New ventures typically base their forecasts on an estimate
of sales and then on industry averages or the experiences
of similar start-ups regarding the cost of goods sold and
other expenses.
• Budgets
– Are itemized forecasts of a company’s income, expenses,
and capital needs and are also an important tool for financial
planning and control.

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 The Process of Financial
Management (3 of 4)
• Financial Ratios
– Depict relationships between items on a firm’s financial
statements.
– An analysis of its financial ratios helps a firm determine
whether it is meeting its financial objectives and how it
stacks up against industry peers.
• Importance of Financial Management
– Many experienced entrepreneurs stress the importance of
keeping on top of the financial management of the firm.

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 The Process of Financial
Management (4 of 4)
Figure 8.2 The Process of Financial Management

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 Financial Statements
• Historical Financial Statements
– Reflect past performance and are usually prepared on a
quarterly and annual basis.
 Publicly traded firms are required by the SEC to
prepare financial statements and make them available
to the public.
• Pro Forma Financial Statements
– Are projections for future periods based on forecasts and
are typically completed for two to three years in the future.
 Pro forma financial statements are strictly planning tools
and are not required by the SEC.

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New Venture Fitness Drinks (1 of 2)
• New Venture Fitness Drinks
– To illustrate how financial statements are prepared, we
used New Venture Fitness Drinks, the fictitious sports drink
company introduced in Chapter 3.
 New Venture Fitness Drinks has been in business for
five years.
 Targeting sports enthusiasts, the company sells a line
of nutritional fitness drinks.
 It opened a single location in 2016, added a second
location in 2018, and plans to add a third in 2019.

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New Venture Fitness Drinks (2 of 2)
• New Venture Fitness Drinks (continued)
– To illustrate how financial statements are prepared, we
used New Venture Fitness Drinks, the fictitious sports drink
company introduced in Chapter 3.
 The company’s strategy is to place small restaurants,
similar to smoothie restaurants, near large outdoor
sports complexes.
 The company is profitable and is growing at a rate of 25
percent per year.

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Historical Financial Statements
Three types of historical financial statements
Financial Statement Purpose
Income Statement Reflects the results of the operations of a firm
over a specified period of time. It records all the
revenues and expenses for the given period
and shows whether the firm is making a profit
or is experiencing a loss.
Balance Sheet Is a snapshot of a company’s assets, liabilities,
and owner’s equity at a specific point in time.
Statement of cash Summarizes the changes in a firm’s cash
flows position for a specified period of time and
details why the changes occurred.

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Historical Income Statements
Table 8.1 Consolidated Income Statements for New Venture Fitness Drinks, Inc.

Blank December 31, 2018 December 31, 2017 December 31, 2016
Net sales $586,600 $463,100 $368,900
Cost of sales 268,900 225,500 201,500
Gross profit 317,700 237,600 167,400
Operating expenses blank blank blank
Selling, general, and administrative 117,800 104,700 90,200
expenses
Depreciation 13,500 5,900 5,100
Operating income 186,400 127,000 72,100
Other income blank blank blank
Interest income 1,900 800 1,100
Interest expense (15,000) (6,900) (6,400)
Other income (expense), net 10,900 (1,300) 1,200
Income before income taxes 184,200 119,600 68,000
Income tax expense 53,200 36,600 18,000
Net income 131,000 83,000 50,000
Earnings per share 1.31 0.83 0.50

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Historical Balance Sheets (1 of 2)
Assets
Table 8.2 Consolidated Balance Sheets for New Venture Fitness Drinks, Inc.
Assets December 31, 2018 December 31, 2017 December 31, 2016

Current assets Blank Blank Blank

Cash and cash equivalents $63,800 $54,600 $56,500
Accounts receivable, less allowance for 39,600 48,900 50,200
doubtful accounts
Inventories 19,200 20,400 21,400
Total current assets 122,600 123,900 128,100
Property, plant, and equipment Blank Blank Blank
Land 260,000 160,000 160,000
Buildings and equipment 412,000 261,500 149,000
Total property, plant, and equipment 672,000 421,500 309,000
Less: accumulated depreciation 65,000 51,500 45,600
Net property, plant, and equipment 607,000 370,000 263,400
Total assets 729,600 493,900 391,500

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Historical Balance Sheets (2 of 2)
Liabilities and Shareholders’ Equity
Table 8.2 (continued)
Assets December 31, 2018 December 31, 2017 December 31, 2016

Liabilities and shareholders’ equity Blank Blank Blank

Current liabilities
Accounts payable 30,200 46,900 50,400
Accrued expenses 9,900 8,000 4,100
Total current liabilities 40,100 54,900 54,500
Long-term liabilities Long-term debt 249,500 130,000 111,000
Long-term liabilities 249,500 130,000 111,000
Total liabilities 289,600 184,900 165,500
Shareholders’ equity Blank Blank Blank
Common stock (100,000 shares) 10,000 10,000 10,000
Retained earnings 430,000 299,000 216,000
Total shareholders’ equity 440,000 309,000 226,000
Total liabilities and shareholders’ equity 729,600 493,900 391,500

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Historical Statement of Cash
Flows (1 of 2)
Table 8.3 Consolidated Statement of Cash Flows for New Venture
Fitness Drinks, Inc.
Blank December 31, 2018 December 31, 2017
Cash flows from operating activities Blank Blank
Net income $131,000 $83,000
Additions (sources of cash) Blank Blank
Depreciation 13,500 5,900
Decreases in accounts receivable 9,300 1,300
Increase in accrued expenses 1,900 3,900
Decrease in inventory 1,200 1,000
Subtractions (uses of cash) Blank Blank
Decrease in accounts payable (16,700) (3,500)
Total adjustments 9,200 8,600
Net cash provided by operating activities 140,200 91,600
Cash flows from investing activities Blank Blank

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Historical Statement of Cash
Flows (2 of 2)
Table 8.3 (continued)
Blank December 31, 2018 December 31, 2017
Purchase of building and equipment (250,500) (112,500)
Net cash flows provided by investing activities (250,500) (112,500)
Cash flows from financing activities Blank Blank
Proceeds from increase in long-term debt 119,500 19,000
Net cash flows provided by financing activities 119,500 19,000
Increase in cash 9,200 (1,900)
Cash and cash equivalents at the beginning of each 54,600 56,500
year
Cash and cash equivalents at the end of each year 63,800 54,600

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Ratio Analysis (1 of 2)
• Ratio Analysis
– The most practical way to interpret or make sense of a
firm’s historical financial statements is through ratio
analysis, as shown in the next slide.
• Comparing a Firm’s Financial Results to Industry Norms
– Comparing a firm’s financial results to industry norms
helps a firm determine how it stacks up against its
competitors and if there are any financial “red flags”
requiring attention.

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Historical Ratio Analysis (1 of 2)
Table 8.4 Ratio Analysis for New Venture Fitness Drinks, Inc.
Ratio Formula 2018 2017 2016
Profitability ratios: associate the amount of Blank Blank Blank Blank
income earned with the resources used to
generate it
Return on assets ROA = net income/average 21.4% 18.7% 14.7%
total assetsa

Return on equity ROE = net income/average 35.0% 31.0% 24.9%

shareholders’ equityb

Profit margin Profit margin = net 22.3% 17.9% 13.6%

income/net sales
Liquidity ratios: measure the extent to which Blank Blank Blank Blank
a company can quickly liquidate assets to
cover short-term liabilities
Current Current assets/current 3.06 2.26 2.35
liabilities
Quick Quick assets/current 2.58 1.89 1.96
liabilities

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Historical Ratio Analysis (2 of 2)
Table 8.4 (continued)
Ratio Formula 2018 2017 2016
Overall financial stability ratio: measures Blank Blank Blank Blank
the overall financial stability of a firm
Debt Total debt/total assets 39.7% 37.4% 42.3%
Debt to equity Total liabilities/owners’ 65.8% 59.8% 73.2%
equity

a
Average total assets = beginning total assets + ending total assets ÷ 2.
b
Average shareholders’ equity = beginning shareholders’ equity + ending shareholders’ equity ÷ 2.

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 Forecasts (1 of 4)
• Forecasts
– The analysis of a firm’s historical financial statements
are followed by the preparation of forecasts.
– Forecasts are predictions of a firm’s future sales,
expenses, income, and capital expenditures.
 A firm’s forecasts provide the basis for its pro forma
financial statements.
 A well-developed set of pro forma financial
statements helps a firm create accurate budgets,
build financial plans, and manage its finances in a
proactive rather than a reactive manner.

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 Forecasts (2 of 4)
• Sales Forecast
– A sales forecast is a projection of a firm’s sales for a
specified period (such as a year).
– It is the first forecast developed and is the basis for most of
the other forecasts.
 A sales forecast for a new firm is based on a good-faith
estimate of sales and on industry averages or the
experiences of similar start-ups.
 A sales forecast for an existing firm is based on (1) its
record of past sales, (2) its current production capacity
and product demand, and (3) any factors that will affect
its future production capacity and product demand.

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Forecasts (3 of 4)
Figure 8.3 Historical and Forecasted Annual Sales for New
Venture Fitness Drinks

Insert new Figure 8.3

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 Forecasts (4 of 4)
• Forecast of Costs of Sales and Other Items
– Once a firm has completed its sales forecast, it must
forecast its cost of sales (or cost of goods sold) and the
other items on its income statement.
– The most common way to do this is to use the percent-of-
sales method, which is a method for expressing each
expense item as a percentage of sales.
 If a firm determines that it can use the percent-of-sales
method and it follows the procedures described in the
textbook, then the net result is that each expense item
on its income statement will grow at the same rate as
sales (with the exception of items that can be individually
forecast, such as depreciation).

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 Pro Forma Financial Statements
• Pro Forma Financial Statements
– A firm’s pro forma financial statements are similar to
its historical financial statements except that they look
forward rather than track the past.
– The preparation of pro forma financial statements
helps a firm rethink its strategies and make
adjustments if necessary.
– The preparation of pro forma financials is also
necessary if a firm is seeking funding or financing.

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Types of Pro Forma Financial Statements

Financial Statement Purpose

Pro Forma Income Shows the projected financial results of the
Statement operations of a firm over a specific period.
Pro Forma Balance Shows a projected snapshot of a company’s
Sheet assets, liabilities, and owner’s equity at a
specific point in time.
Pro Forma Statement Shows the projected flow of cash into and out
of Cash flows of a company for a specific period.

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Pro Forma Income Statements
Table 8.6 Pro Forma Income Statement for New Venture Fitness Drinks, Inc.
blank 2018 Actual 2017 Projected 2016 Projected
Net sales $586,600 $821,200 $1,026,500
Cost of sales 268,900 390,000 487,600
Gross profit 317,700 431,200 538,900
Operating expenses blank blank blank
Selling, general, and 117,800 205,300 256,600
administrative expenses
Depreciation 13,500 18,500 22,500
Operating income 186,400 207,400 259,800
Other income blank blank blank
Interest income 1,900 2,000 2,000
Interest expense (15,000) (17,500) (17,000)
Other income (expense), net 10,900 20,000 20,000
Income before income taxes 184,200 211,900 264,800
Income tax expense 53,200 63,600 79,400
Net income 131,000 148,300 185,400
Earnings per share 1.31 1.48 1.85

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Pro Forma Balance Sheets (1 of 2)
Assets
Table 8.7 Pro Forma Balance Sheets for New Venture Fitness Drinks, Inc.
Assets December 31, 2018 Projected 2019 Projected 2020
Current assets blank blank blank
Cash and cash equivalents $63,800 $53,400 $80,200
Accounts receivable, less allowance 39,600 57,500 71,900
for doubtful accounts
Inventories 19,200 32,900 41,000
Total current assets 122,600 143,800 193,100
Property, plant, and equipment blank blank blank
Land 260,000 260,000 360,000
Buildings and equipment 412,000 512,000 687,000
Total property, plant, and equipment 672,000 772,000 1,047,000
Less: accumulated depreciation 65,000 83,500 106,000
Net property, plant, and equipment 607,000 688,500 941,000
Total assets 729,600 832,300 1,134,100

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Pro Forma Balance Sheets (2 of 2)
Table 8.7 (continued)
Assets December 31, 2018 Projected 2019 Projected 2020
Liabilities and shareholders’ equity blank blank blank
Current liabilities blank blank blank
Accounts payable 30,200 57,500 71,900
Accrued expenses 9,900 12,000 14,000
Total current liabilities 40,100 69,500 85,900
Long-term liabilities blank blank blank
Long-term debt 249,500 174,500 274,500
Total long-term liabilities 249,500 174,500 274,500
Total liabilities 289,600 244,000 360,400
Shareholders’ equity blank blank blank
Common stock (100,000 shares) 10,000 10,000 10,000
Retained earnings 430,000 578,300 763,700
Total shareholders’ equity 440,000 588,300 773,700
Total liabilities and shareholders’ 729,600 832,300 1,134,100
equity

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Pro Forma Statement of Cash
Flows (1 of 2)
Operating Activities
Table 8.8 Pro Forma Statement of Cash Flows for New Venture Fitness Drinks, Inc.
blank December 31, 2018 Projected 2019 Projected 2020
Cash flows from operating activities blank blank blank

Net income $131,000 $148,300 $185,400

Changes in working capital blank blank blank
Depreciation 13,500 18,500 22,500

Increase (decrease) in accounts 9,300 (17,900) (14,400)

receivable
Increase (decrease) in accrued expenses 1,900 2,100 2,000

Increase (decrease) in inventory 1,200 (13,700) (8,100)

Increase (decrease) in accounts payable (16,700) 27,300 14,400

Total adjustments 9,200 16,300 16,400

Net cash provided by operating activities 140,200 164,600 201,800

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 Pro Forma Statement of Cash
Flows (2 of 2)
Investing Activities and Financing Activities
Table 8.8 (continued)
blank December 31, 2018 Projected 2019 Projected 2020
Cash flows from investing activities blank blank blank

Purchase of building and equipment (250,500) (100,000) (275,000)

Net cash flows provided by investing (250,500) (100,000) (275,000)
activities
Cash flows from financing activities blank blank blank
Proceeds from increase in long-term debt 119,500 – 100,000

Principle reduction in long-term debt blank (75,000) blank

Net cash flows provided by financing blank blank blank

activities
Increase in cash 9,200 (10,400) 26,800
Cash and cash equivalents at the beginning 54,600 63,800 53,400
of the year
Cash and cash equivalents at the end of the 63,800 53,400 80,200
year

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