Communication Aids
and Strategies
Who wants to be a Millionaire?
a plan of action or policy designed to achieve a
major or overall aim.
a. Inaction
b. Strategy
c. Aid
d. Ad-lib
Who wants to be a Millionaire?
a plan of action or policy designed to achieve a
major or overall aim.
a. Inaction
b. Strategy
c. Aid
d. Ad-lib
Who wants to be a Millionaire?
help, typically of a practical nature.
a. Hindrance
b. Strategy
c. Interfere
d. Aid
Who wants to be a Millionaire?
help, typically of a practical nature.
a. Hindrance
b. Strategy
c. Interfere
d. Aid
Learning Objectives:
01 02
Learn about the Learn about the different
Types of factors in Developing a
communication communication Strategy
strategies
03
Learn about the
Different
communication
Aids
Communication Strategies
• It is the blueprint or plan of communication
• It outlines “the how’s” to conveying a message
• It is designed to help people to communicate
effectively and accomplish individual or
organizational objectives
Kinds of Communication
Strategies
• Verbal Communication Strategies
• Oral communication – avenues includes face-to-face
conversation, phone call, video chats.
• Written Communication – avenues includes emails, chats, text
messages
• Non-verbal Communication Strategies
• Visual Communication Strategies
Verbal Communication
Strategies
• Oral communication strategies examples:
• Avoiding tangents when talking to a person or to a group of
people
• Speaking with clear voice.
• When doing a speech, preparing a script and practicing will
• help. communication strategies examples:
Written
• When messaging or emailing a co-worker, you should use a
professional tone in writing a message.
• Handouts should have a clear color and font.
Non-Verbal Communication
Strategies
• Non-verbal behaviors must align with your verbal behaviors so
that people clearly understand what you are saying. For
example, it would be confusing for a person if you had a somber
tone of voice, distancing posture, and avoided eye contact while
attempting to maintain a calm relationship with another person.
• Stickley’s(2011) Non-verbal communication model (SURETY)
• S – Sit at an angle to the person T - Touch
• U – uncross arms and legs Y – Your intuition
• R – Relax
• E – Eye contact (this is a non-verbal communication strategy for nurses)
Visual Communication
Strategies
• Visual communication is the practice of using visual elements to
get a message across, inspire change, or evoke an emotion.
• Some strategies that are common in visual communication are:
• Showing the impact of your work by using data visualization
• Telling stories through visuals and data
• Creating more memorable information through the use of symbols and icons
Factors to Consider in
Developing a
Communication Strategy
• 1. Objectives - communication strategy should be aligned closely
to your individual or organizational plan.- if presenting on your
own, you should clarify your personal objectives; if speaking for
and in behalf of an organization, you should look at your
organization's vision, mission, and goals
• 2. Audiences – Identify your target audience whom you need to
communication with to achieve your personal or organizational
goal or objectives
• 3. Messages – communication is all about storytelling; thus,
always use an interesting narrative, human stories and imagery
• 4. Context – It influences what you say or how you say it. For
example, if you are preparing a speech to a wide variety of
people, you should consider how you can include them in your
speech.
• 5. Tools and Activities – Identify the most appropriate tools and
activities to be used in communicating the messages to the
audience. Example: Tables, Diagrams, Graphs, etc.…
• 6. Resources and Time – ensure the availability of the resources
and set an expected timescale for your communication strategy
Communication Aids
• A communication aid is any tool that helps an
individual communicate more effectively with
those around them
• Traditional Visual and Audio Media Aids
• Video – showing a video clip can elicit an emotional response
from the audience.
• Sound recordings – sounds, like visual images can stimulate
mental images triggering the imagination and setting mood.
• Handouts – are sheet of paper containing relevant information
that some speakers use in conjunction with other presentation
media.
Computer Technologies
• Digital Slides – a presentation software commonly using
PowerPoint. It allows computer users to display information in
multimedia presentation
• Real- Time Web Access - use to demonstrate how to do
something special on the web such as researching an ideas.
Strategies Using Tools of Technology
• Keep it simple - Combine variety with coherence
• Emphasize your key ideas - Use large lettering
• Show what you can’t say
• Use close up shots and other images
• Keep the number of images you present manageable
The End,
Thank
you
