BRIGHT FLEXI

INTERNATIONAL
PRIVATE LIMITED,
PADUBIDIRE
 INTODUCTION OF ORGANSATION :
Bright Flexi Pvt. Ltd., a part of AK Bansal group of Industries from Karnataka, is an ISO 9001:2015 certified
company located in South India & is a leading manufacturer of PP / HDPE based poly woven products. Bright
Packaging Pvt. Ltd. [BPPL] was established in 1986, under the guidance of the visionary chairman, Mr.
AniI.K.Bansal, . It is presently, closely held & efficiently supervised by the Bansal family. Further, Unit III of
Bright was established in 2017 at Padubidri, Karnataka, INDIA, introducing value added products like FIBC,
Block Bottom bags/ AD Star bags, Pinch Bottom bags, along with the pre-existing product line. BRIGHT has
an impeccably high standard for machinery and quality parameters, enabling it to be one of the very few
suppliers of all types of polypropylene products to various MNCs, for the purposes of cement & white cement
packaging, Leno Bags for bulk packing of vegetables, packaging needs of other industries such as Chemicals,
Rice, Sugar, Fertilizers, Cattle feed, Textiles and many more all across the country. The unit has the additional
advantage of being a stone throwaway from the Mangalore Sea Port.
 MECKANSEY’S 7s FRAMEWORK
STRATEGY :
CORPORATE STRATEGY :

To expand the business

To matches the company's long-term vision, it helps ensure that everyone is working toward the same goals.
Recruit new and talented employees and to provide them proper training so that there can be reduction in wastage of resources.
FUNCTIONAL LEVEL STRATEGY:

MARKETING DEPARTMENT:

Improving service facilities to enhance customer satisfaction.

Giving on the job training to workers to adopt the required skills of the particular industries.
FINANCE DEPARTMENT:

Records the various transactions of the finance of the organisation in order to maintain adequate business records.

STRUCTURE : BRIGHT FLEXI INTERNATIONAL PVT LTD has functional organisation structure since every
department takes care of its own functions.

SYSTEMS : Bright Flexi have strong quality system. Bright Flexi International Pvt Ltd. has a system of evaluating the
performance of employee to maintain the records and for the pay roll. Based on the efficient performance the payroll or
incentives also been increased. Promotions are also being influenced on the performances.

SHARED VALUES : Core values, Corporate culture, The employees are the most important resources of the company.
The company treats them with respect and dignity.

STYLE : Here IN BRIGHT FLEXI International private ltd PARTICIPATIVE LEADERSHIP STYLE is followed by
giving small amount of authority along with this the staff to get huge amount of accountability and responsibility.

STAFF : The company has a diverse and experienced staff, including engineers, technicians, and administrative staff. The
company offers training and development opportunities to enhance the skills and productivity of its workforce. The
company is more than 2000 employees.

SKILLS : Bright Flexi has the well trained and skilled employees in the organisation. They are conducting the skill
development and management, safety measures, company policies, rules and regulation training programmes.
 PORTER’S 5 FORCE MODEL
Threats of New Entrants :
There are only a few government regulations for export. By innovating new products and services new products not only bring new
customers to the fold but also give old customer a reason to buy Bright Flexi‘s products.
Bargaining Power of Suppliers :
Bright Flexi International’s bargaining power over suppliers is low.
Bargaining Power of Buyers :
Buyers are often a demanding lot Bright Flexi has buyers from domestic and foreign country. They want to buy the best offerings
available by paying the minimum price as possible. This put pressure on Bright Flexi profitability in the long run. The smaller and more
powerful the customer base is of Bright Flexi the higher the bargaining power of the customers and higher their ability to seek increasing
discounts and offers.
Threats of Substitute Products or Services :
There is no substitute product to the FIBC in the market. When a new product or service meets a similar customer needs in different ways,
industry profitability suffers.
Rivalry among the Existing Competitors :
Bright Flexi has gained many rivals in the industry such as Rishi FIBC, Alpine FIBC, Champalal group Mittal techno pack, Big Bags
FIBC. If the rivalry among the existing players in an industry is intense then it will drive down prices and decrease the overall
profitability of the industry.
 SWOT ANALYSIS:
STRENGTHS :
• Promoters of this company have more than three decades of experience in the line of business.

• Strong Management (No raw material problem)

• Products have good demand in the market

• Available in many designs and colours, Timely delivery.

WEAKNESSES :

 Employees inability to adapt to change in the technology

 Lack of technological updating in the organisation

 Lack of Maintenance department

• Demand and supply gap is very wide in the FIBC production, so the company can take advantage of demand and supply
gap

• Reducing service cost. Improving customers retention

• Develop and retain the best talent, new business alliances with clients abroad

• Different products can be produced using polymer

• Frequent power failure generators, Customers’ rejection of the goods produced

• Society opposing the usage of plastics, Union members

• Increase in the cost of raw material, transportation, power and so on, so the expenditure is also increasing

• Entry of foreign investors with improved technology and reduced cost of production can make the unit unviable

• Fluctuation of raw material prices

CURRENT RATIO :CURRENT ASSET/CURRENT LIABILITIES

YEAR 2022 2021 2020 2019 2018

RATIOS 1.71 2.45 2.08 1.96 2.72

QUICK RATIO= QUICK ASSETS/CURRENT LIABILITIES

Year 2022 2021 2020 2019 2018

Ratio 0.85 1.51 1.31 1.24 1.33

Year 2022 2021 2020 2019 2018

Ratio 0.84 1.11 1.05 0.73 0.50

NET PROFIT=NET PROFIT/NET SALES * 100

Year 2022 2021 2020 2019 2018

Ratio 20.17 15.57 23.12 33.13 36.08