AGRI
TOURISM OF
INDIA
PROJECT REPORT
ON
‘NEW PRODUCT LAUNCH’
Submitted to
Savitribai Phule Pune University
In the partial fulfillment of the requirements
for the degree of
BACHLOR OF BUSINESS ADMINISTRATION (BBA)
Under the Guidance
of
Ms. Neha Gupte
NAME
Om Bhosle - 212062
Vanshika Parpalliwar - 212056
Shubham Vora - 212001
Kirti Kadam - 212067
Vardhan Dabhade -212019
Shefali Bagde -212041
Vidya Parthe - 212037
Introduction
Agri tourism is the latest concept in the Indian tourism
industry, which normally occurs on farms.
It gives an opportunity to the tourists to experience the
real enchanting and authentic contact with the rural life,
taste the local genuine food and get familiar with the
various farming tasks during the visit.
Agritourism is a concept made popular in India by
Pandurang Taware.
The farmers associated with his venture say it has given a
boost to their regular income.
What is Agro Tourism
“Any activity carried out on a farm or ranch
that allows
members of the general public, for
recreational,
entertainment, or educational purposes, to view
or
enjoy rural activities, including farming,
wineries,
ranching, historical, cultural, harvest-your-own
activities, or natural activities and attractions.
An
activity is an agri tourism activity whether or
not the
participant paid to participate in the activity.”
(Code of
Virginia
Types of agritourism
Direct-to-consumer sales
This includes farm stands and ‘pick
your own’ experiences. A farm stand
is, as the name suggests, somewhere
you can visit to buy produce directly
from a farm. A farmers’ market is
similar to this – somewhere you can
visit to purchase goods from different
farmers who have travelled to one
location to sell their produce.
This can range from
eggs to cheese to meat. Farms also
often have shops attached to them,
selling produce as well as items from
local crafters, makers and more.
Agricultural education
School trips to local farms fall under
this category of agritourism. You
might also, as an adult, visit a farm
and enjoy a guided tour where a
farmer or farm assistant explains
different aspects of the farming
industry to you.
This would be a type of agritourism
as well as a type of educational
tourism, although it is just a small
part of agricultural education as a
whole – for example, tertiary
education locations such as
Reeseheath College in Nantwich,
UK.
Recreation
Hunting, horseback riding, meeting
donkeys on the seafront… all of these
are recreational types of agritourism.
Whether you go on an organised hunt
in a rural location or choose to ride a
horse across the desert, these are types
of agritourism.
Hunting doesn’t just mean animals,
either; you could go truffle hunting!
Horseback riding is also something that
is offered worldwide as a fairly
standard tourist activity – from Petra in
Jordan to the beaches in The Gambia, it
is a great holiday activity.
Why Agritourism?
For the Farmer / Farm Owner
1. Generate Additional Income
• Diversify income, products and service lines
• Cash flow during the off season
• Increase revenue without increasing land size
2. Market farm products
3. Share a lifestyle or way of living with others
• Sell the “experience”
4. To fully utilize farm resources
• Build new business with resources that already exist
5. Provide service/opportunity to the community
6. Educate/teach people about farming
• How their food is grown
• Methods of farming
• How farmers protect and care for land and natural resources
Agritourism as a Business
Supplementing cash flow during lean months can help agricultural
owners meet the demand of payroll and keep competent workers
year-round.Ventures expecting to make a profit must make sure that
expenses are less than the income generated and that those profits
are sufficient to satisfy the supplemental income needs of the owner
and still allow for reinvestment dollars to expand or upgrade the
venture for continued growth.Ventures that provide fun and
enjoyment to others without making[MB1] a profit still require
capital to operate and must have the cash flow to continue
operation even though their mission is not to make a profit. Few
people have the dollars to operate entirely for free.
Father of Agritourism’ Helps Over
600 Farmers Earn Rs 58 Crore
Agritourism is a concept made popular in India by Pandurang Taware. The farmers
associated with his venture say it has given a boost to their regular income. India is not
Calcutta and Bombay; India lives in her seven hundred thousand villages.”
While this was a statement made by M K Gandhi almost half a century ago, it holds
even today with India’s official farmer population pegged between 100 million to 150
million. Given how dependent farmers are on the vagaries of monsoon, government
policies and various other external factors, it has become extremely important for them
to find ways of supplementing their income. Pandurang Taware (52), a son of a farmer
from Shangavi in Baramati district, Maharashtra, with the introduction of agritourism
claims to have helped over 628 farmers earn Rs 58 crore in the last financial year (pre-
COVID).
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