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Lesson 11 Communication Planning and Communication Strategies in Tech-Based Communication

This document discusses communication planning and strategies for tech-based communication. It outlines the steps in communication planning which include researching the situation, establishing goals and objectives, identifying the target audience, developing key messages, and selecting communication styles and platforms. When using technology, it is important to keep presentations simple, emphasize only key ideas, show what cannot be explained orally, keep the number of images manageable, combine variety with coherence, and use large lettering that is easy to read from a distance. Technology can enhance presentations when used properly.

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Ryan Christian M. Peria
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705 views10 pages

Lesson 11 Communication Planning and Communication Strategies in Tech-Based Communication

This document discusses communication planning and strategies for tech-based communication. It outlines the steps in communication planning which include researching the situation, establishing goals and objectives, identifying the target audience, developing key messages, and selecting communication styles and platforms. When using technology, it is important to keep presentations simple, emphasize only key ideas, show what cannot be explained orally, keep the number of images manageable, combine variety with coherence, and use large lettering that is easy to read from a distance. Technology can enhance presentations when used properly.

Uploaded by

Ryan Christian M. Peria
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Lesson 11 Communication Planning

and Communication Strategies in


Tech-based Communication
COMMUNICATION PLANNING
• The communication planning process involves defining the types of
information you will deliver, who are the intended recipients of that
information, the format for communicating it, and the timing of its
release and distribution.
The key goal is to make sure everybody gets the right message at the
right time. It serves various purposes:
• 1. To inform
• 2. To persuade
• 3. To prevent misunderstanding
• 4. To present a point of view or reduce barriers
Steps in Communication Planning
· 1. Research and analyze current situation.
· 2. Establish goals and objectives (short and long
term).
· 3. Identify the target audience (what they know, what
influences them, communication impediments, etc.).
· 4. Conceptualize on key messages.
· 5. Strategize on communication styles and platform(s).
· 6. Evaluate and anticipate.
• Modern technology did not only usher in
new forms of language used in new media,
Communicatio but also paved the way on how
n Strategies in communication takes place and how
messages are presented. Part of
Tech-based communication planning is deciding on the
Communicatio platform in which the message will be
n presented. In some cases, the use of
technology will do wonders for your
presentation.
• Multimedia presentations often always
require the use of technology, and these,
when used properly, can do wonders for
your presentation. They are visually-
oriented and allow multimodality (as
discussed in Lesson 3) and the use of
such features as text, graphics, photos,
audio, animations, and video.
• There are a wide array of presentation software and tools to choose
from, some of which are free and very user-friendly, that is, you do not
need training to be able to utilize the software and maximize its
features. Regardless of the software or technological tool that you use,
there are a few factors that you need to bear in mind in using
technology as an aid to communication:
Regardless of the software or technological tool that you use, there are a few factors that you
need to bear in mind in using technology as an aid to communication:

1. Keep it simple. Avoiding including too much information in a graphic


or in one slide. The message should be immediate and clear. By keeping
the visual material simple, you also maintain maximum personal
contact with your audience
2. Emphasize only on key ideas. When you call attention to ideas with a
graphic presentation, make sure the graphic clearly illustrates your
essential points and the important supporting data.
3. Show what you can’t say. The best use of visual media is to reveal
material you can’t easily describe orally or with written text. Graphics,
photos, charts, and illustrations can accomplish this objective.
Regardless of the software or technological tool that you use, there are a few factors that you
need to bear in mind in using technology as an aid to communication:

4. Keep the number of images you present manageable. Too many


images will tire your audience (so will too much text). Eight to ten
images should be the maximum number for most presentations.
5. Combine variety with coherence. If you use several images, vary the
design to make them interesting, but keep them aesthetically
consistent.
6. Use large lettering. Use large text font sizes with minimal use of serifs
so the audience can read the text easily. In addition, do not flood your
presentation with text.
--end--

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