Quarter 1 – Module 2:

The Philippine Tourism

Industry
and the Public Sector
THE PHILIPPINE TOURISM
INDUSTRY

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ACTIVATE PRIOR
KNOWLEDGE
Identify the different Government Logo below

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 • Composed of industries and
entities, both public and private,
involved in the planning,
development, marketing, sales,
operation and evaluation of
destinations, products and
services that cater to the needs
TOURISM of the travelers, both foreign
and domestic.
INDUSTRY • common link is to provide
services to travelers
• The main responsibility of the
government is to provide
general policies and regulations
which will be complied by
tourism sectors and subsectors.
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Government Sector Private Sector
• Department of Tourism • Transportation
• PHILIPPINE Convention and Companies
Visitors Corporation • Hotel Industry
• Tourism Infrastructure and
• Entertainment industry
Enterprise Zone Authority
• Local Government Units • The Travel Trade
• Other National Government • Other Private Sector
Units Entities

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THE GOVERNMENT SECTOR

Responsible for the

formulation of tourism policies
in the tourism industry. It
Subdivided into the national
provides guidelines for the
government entities, and the
development of destinations,
local government units.
and regulates the industry, in
collaboration with the
government agencies.

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Government agencies that are directly involved in the tourism
industry

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 • Established by virtue of Presidential
Decree No 189 in 1973 and reorganized by
Executive Order No in accordance with
Department Article II, Section 1 (a) and Article III of the
Freedom Constitution of 1986.It is the
of Tourism national government’s organization
overseeing the country’s tourism industry
(DOT)
• The prime tourism agency mandated to
plan and set the fundamental policies
involving the tourism sector, coordinate the
policy to other tourism agencies and
become an administrative entity for the
executive branch of government.
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The DOT has the power to
affect the following functions:
Regulate,
Hold Amend Review Issue supervise, and
license

Hold Amend travel Review all Issue Regulate,

meetings regulations government licenses to supervise,
and and projects tourism and license
conferences guidelines concerning personnel all tourism
pertaining to tourism such as tour sub-sectors
tourism guides, travel such as
agents, and hotel, motel,
travel restaurant,
operators resorts, and
others
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 Philippine Convention and Visitors
Corporation (PCVC)

• The Philippine Convention and Visitors Corporation

is a non-profit corporation that aims to promote the
Philippines as one of the prime tourist, convention,
and incentive travel destination in the world.
Marketing arm of the Department of Tourism. Its
main task is to promote the Philippines as a tourist
and convention and incentive travel destination.

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Organizational Structure of PCVC

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Tourism • Designate, regulate, and supervise the
Tourism Enterprise Zones with the primary
Infrastructure objective of encouraging investments
and Enterprise • Develop, manage, and supervise tourism
Zone Authority infrastructure projects
(TIEZA) • Ensure strict compliance of the TEZ
formerly known operator with the approved development
plan
as Philippine
• Continue to exercise functions previously
Tourism exercised by the PTA under Presidential
Authority (PTA) Decree No. 564.

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The functions of the TIEZA are:

Builder of Designation,
Collection of Operation and
Tourism Regulation and
Travel Tax Supervision of Management
Infrastructure of Assets
Tourism
TIEZA Enterprise Zone TIEZA

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The Local Government Units
Republic Act No. 9593, also known as The Tourism Act of 2009,
clearly stated the shared responsibilities of the National and
Local Government to the Department of Tourism in
implementing policies and programs of the tourism sector

Section 118 –
Section 119 – Section 120 – Local
Coordination
National Tourism Tourism
between National
Development Development
and Local
Planning Planning
Government

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Intramuros Administration

•Responsible for orderly restoration

and development of Intramuros as a
monument to the Hispanic period of
the Philippine History.

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 •Mandated to promote
excellence in the arts through
the initiation and implementation
of activities that aim to improve
Cultural and elevate standards among
Center of cultural workers, artists, and
the audiences and to recognize the
Philippines multiplicity and differences of
aesthetic experiences and
standards encompassing the
arts from grassroots to those
formulated by academy-trained
artists. 18
CULTURAL AGENCIES
The coordination among the cultural agencies was
strengthened by the virtue of Executive Order No. 80

• National Historical
Institute (now, the
• Cultural Center of • National Museum of
National Historical
the Philippines the Philippines
Commission of the
Philippines)

• Records,
• The National Library • Komisyon sa
Management, and
(now, The National Wikang Filipino
Archives Office (now,
Library of the (Commission on the
the National Archives
Philippines), Filipino Language).
of the Philippines)
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 National Historical Commission of the
Philippines

•Responsible for the conservation and preservation of

the country’s historical legacies. Its major thrusts
encompass an ambitious cultural program on historical
studies, curatorial works, architectural conservation,
Philippine heraldry, historical information dissemination
activities, restoration and preservation of relics and
memorabilia of heroes and other renowned Filipinos.

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 National Tasked with the preservation,
Museum of conservation, and protection
the of movable and immovable
Philippines cultural properties and for the
enjoyment of present and
future generations

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ADD A FOOTER
 The National Library of the Philippines

•Serves as the country’s premier repository

of printed and recorded materials which
reflect the intellectual, literary, and cultural
heritage of the Philippines as well as the
knowledge and wisdom of peoples
elsewhere in the world.

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 National •It is the official repository
Archives of of the nation’s permanent
records and records of
the
archival and historical
Philippines value.
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 •Tasked to undertake, coordinate and
promote research for the development,
propagation, and preservation of
Filipino and other Philippine
languages.

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Komisyon sa Wikang Filipino

Other Government
Agencies
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Other Government
Agencies
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Department of Environment and Natural
Resources (DENR)

•Responsible for the conservation,

management, development and proper
use of the country’s environment and
natural resources.

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 •Mandated to formulate
policies, implement
programs and services, and
Department serve as the policy-
of Labor and coordinating arm of the
Employment Executive Branch in the field
(DOLE) of labor and employment. It
is tasked with the
enforcement of the
provisions of the Labor
Code.
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•Responsible for the
planning, design, Department
construction and of Public
maintenance of Works and
infrastructure, especially the
Highways
national highways, flood
(DPWH)
control and water resources
development system.

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 Department of
Transportation and
Communication

•Develops, promotes, implements and

maintains integrated and strategic
transportation and communications
systems, that will ensure safe,
reliable, responsive, and viable
services to accelerate economic
development and to better serve the
transport and communication needs of
the people
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Department of Transportation and
Communication
LTO

LTFRB

Maritime Industry Authority

Air Transportation Industry

Civil Aeronautics Board

Light Rail Transit Authority (LRT) and Metro Rail Transit Corporation (MRT)

Philippine National Railways

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 Department of Interior and Local
Government (DILG)

•Establish and prescribe plans, policies,

programs and projects to promote peace and
order, ensure public safety and further
strengthen the administrative, technical and
fiscal capabilities of local government offices
and personnel.

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Bureau of Food and Drugs
In- charge of the registration of processed foods, drugs,
medical devices, in vitro diagnostic reagents, cosmetics,
and household hazardous substance products

Security and Exchange Commission

(SEC)
All corporations and partnerships business entities are
being registered and regulated by the agency

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Bangko Sentral ng
Pilipinas
•Maintain price stability conducive to a
balanced and sustainable economic
growth. The BSP also aims to promote
and preserve monetary stability and the
convertibility of the national currency
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Philippine Amusement and Gaming
Corporation (PAGCOR)
Operates and maintain gambling casinos, clubs and
other recreation or amusement places etc. whether on
land or sea, within the territorial jurisdiction of The
Republic of the Philippines

Department of Foreign Affairs (DFA)

Tasked to contribute to the enhancement of national
security and the protection of the territorial integrity
and national sovereignty, to participate in the national
endeavor of sustaining development. 35
Philippine National Police (PNP)

•Mandated to perform all police functions,

ensure public safety and internal security over
Philippine territorial waters, rivers and coastal
areas to include ports and harbors and sustain
the protection of the maritime environment.

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Drawing from • Coordination
the work of the
• Planning
International
Union of Travel • Legislation and Regulation
Organizations • Entrepreneurship
(IUOTO), Hall
(2008) the • Simulation
government • Marketing and Promotion
plays eight
• Providing Social Tourism
roles in tourism
as follows: • Protector of the Public Interest
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LIGHTS, CAMERA, ACTION

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THANK YOU!
ARGESIL V. SAYSON

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