Long-Tail Pages Performance &

Optimization

Link Building Process

 Contents
● Link Building Strategy Overview
○ What is Link Building?
○ Link Building Objectives
○ How would the link integration be like?
○ Targeted Backlinks Example
● Who Are the Teams Involved?
● How will we Acquire Links?
○ How Do We Acquire Links?
○ Our Process
● Link Building Quality Standards
● Link Building Prioritization
○ Page-level prioritization
○ Target pages prioritization
Section 1

Link Building Strategy Overview

How the strategy will achieve our LB campaign objectives?
 What is Link Building?

The process of acquiring backlinks (A hyperlink that include a URL)

from other websites back to our own. This article on Billtandy

mentions a business (Zoopla) and
“linked” to their website as attribution.
That link is a HUGE quality signal to
Google and helps to build authority
and rankings in search engines.

A hyperlink (usually just called a link) is a way for users to navigate

between pages on the Internet.

Search engines use links to crawl the web. They will crawl the links

between the individual pages on our website (internal linking), and

they will crawl the links between entire websites, and they evaluate the

authority of the referred pages based on the authority of the referring

pages
 Link Building Objectives

Link Building Process Objectives:

• Get as many as unique high quality backlinks

• Grow up our website authority in the industry

• Get relevant referral traffic from referring websites (that converts

well)

• Promote content and build our brand awareness

 How would the link integration/Placement be like?

Mainly, we have two ways to land our link:

Editorial links Guest Post

choose already published Suggesting an article
article with a contextual topic and create the
topic and asking the blog post including
publisher to add backlink our link.
to us.
 Targeted Backlinks Example

Backlink Type: Guest Post Backlink Type: Editorial Link

Blog URL: Publisher URL:

https://listwithclever.com/real-estate-blog/ https://www.dubaitravelplanner.com/best-place-to-stay-in-dubai/

Guest Post Suggested Topic: X reasons to invest your money in Target Page :
properties in Dubai https://www.bayut.com/for-sale/apartments/dubai/jumeirah-beach-re
sidence-jbr/
Target Page: https://www.bayut.com/for-sale/villas/dubai/
Anchor Text: Dubai’s best beachside accommodation
Anchor Text: searching for villa to buy in dubai
Section 3

How we Acquire Links?

The steps we will follow to get links for Bayut.
 How Do We Acquire Links?

. Through “outreach”

Contact website owners by email in regards to getting link placements on their website, using some Strategies:

● Guest posting (pitching webmasters with an idea for an article to be posted on their website.)

● Paid Link Placement (targeting niche relevant bloggers to add a link to an article for a fee)

● Link Reclamation (pitching webmasters that mentioning our brand to add a link to their page.

● Resource pages (promoting our business through insightful resource pages or PDFs to encourage other websites to link to us - e.g

Market Statistical Reports, Area and Building Guides, or even normal informative blog post etc..)
 Prospection process

Each website we contact is found manually through a process we call “Prospection”, meaning we manually search Google , other search
engines and social networks to find websites that are relevant to our business

Then we choose only the high quality qualified ones. Quality is crucial for our process, since google can change pages rank in their SERP,
mainly based on the quantity and quality of the backlinks this website receiving

we implement the whole process using set of tools:

● Ahrefs
● MOZ
● Google analytics
● GSC
 Outreach process

compile a list of domains evaluates the domains to

email the domains for the
Start to be outreached - the include only the most
link opportunity
prospection relevant / authoritative ones

Guest Post

Record all links’ details

End work with writers to get
& the monthly progress content ready for publishing

respond, negotiate and

work with publishers to get
links live on their site.

Editorial Link
Section 4

Link Building Quality

Standards
The quality standards we follow to acquire the
best links
 Backlink Quality Standards

Quality
we choose backlinks based on set of comprehensive quality standards that maintain the process of acquiring the best links, based
on 3 main aspects:

Website Authority and Backlinks Quality

check how powerful is the backlink profile for each prospect; backlink quality, quantity, link velocity..etc.

Organic Traffic and Topic Relevance

check the quality of the organic traffic of the prospects and if their business / website are related to us.

Content Quality and E-A-T

check if they meet Google “Expertise - Authoritativeness - Trustworthiness” model through the content quality, their reliability and how
their authors experience is.
Section 5

Link Building
Prioritization
the order we will target our pages with links
 Page-level Prioritization

● We have divided our target pages into 3 types, each following a different set of LB strategies:

1
Homepage
2
Commercial Pages
3
Content Pages
(Blog, Guides, etc..)

LB Strategies: LB Strategies: LB Strategies:

● Guest Post Outreach ● Guest Post Outreach ● Resource page Outreach

● Paid Link Outreach ● Paid Link Outreach ● Link Roundup Outreach
● Broken-Links Outreach ● Broken-Links Outreach ● Broken-Links Outreach
● Link Reclamation ● Link Reclamation ● Link Reclamation
 Target Pages Prioritization

website pages ‘ve been divided into sections according to the next conditions:

Targeting Priority Aspects

○ Main KW Rank
○ Search Volume
○ Number of ref. Domains

How do we Prioritize those sections?

1. 2-4 rank pages

2. 5-10 rank pages
3. more than 1k search volume pages
4. less than 1k search volume pages
5. first rank pages
THANK YOU!